9780471273455 - buzz: harness the power of influence and create demand de salzman, marian; matathia, ira; o'reilly, ann (12 resultados)
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,36
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,17
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,17
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,90
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Editorial: John Wiley and Sons Ltd, United States, New York, 2003
- Tapa blanda
Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 2,89
Envío por EUR 6,55Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Very Good. How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advert…isers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,56
Envío por EUR 5,85Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Primera edición
Librería: Southampton Books, Sag Harbor, NY, Estados Unidos de AmericaSouthampton Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 17,84
Envío por EUR 4,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. First Edition. First Edition, First Printing. Not price-clipped ($27.95 price intact). Published by John Wiley & Sons, 2003. Octavo. White boards stamped in copper. Book is very good. Sharp corners and spine straight. Binding tight and pages crisp. Light ton…ing to page ends and endpapers and previous owner pen annotations throughout. Dust jacket is very good with very light shelf wear and some creases. 246 pages. ISBN: 9780471273455. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 19,03
Envío por EUR 7,61Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. pp. x + 246 Illus.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 24,18
Envío por EUR 3,46Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. pp. x + 246.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 19,52
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. pp. x + 246.
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Librería: SMASS Sellers, IRVING, TX, Estados Unidos de AmericaSMASS Sellers
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 35,77
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Condición: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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- Edición internacional
Librería: UK BOOKS STORE, London, LONDO, Reino UnidoUK BOOKS STORE
Contactar con el vendedorVendedor de 5 estrellasEdición internacionalCondición: Usado
EUR 63,66
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardcover. Condición: New Books. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will b…e requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
