Isbn: 9780470613580 - brand relevance: making competitors irrelevant (49 resultados)

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  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East

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    Condición: Usado - Bueno

    EUR 4,31

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books

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    Condición: Usado - Aceptable

    EUR 4,68

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    Cantidad disponible: 2 disponibles

    Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 4,98

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    Cantidad disponible: 3 disponibles

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de AmericaThriftBooks-Reno

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    Condición: Usado - Bueno

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Aceptable

    EUR 6,19

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

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    Condición: Usado - Bueno

    EUR 6,19

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Bueno

    EUR 6,19

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2011

    0470613580 / 9780470613580

    • Tapa dura
    • Primera edición

    Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West

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    Condición: Usado - Aceptable

    EUR 6,33

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    Cantidad disponible: 1 disponible

    Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2011

    0470613580 / 9780470613580

    • Tapa dura
    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

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    Condición: Usado - Aceptable

    EUR 6,33

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    Cantidad disponible: 1 disponible

    Condición: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2011

    0470613580 / 9780470613580

    • Tapa dura
    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

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    Condición: Usado - Aceptable

    EUR 6,33

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    Cantidad disponible: 1 disponible

    Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2011

    0470613580 / 9780470613580

    • Tapa dura
    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

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    Condición: Usado - Bueno

    EUR 6,33

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    Cantidad disponible: 2 disponibles

    Condición: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: Hawking Books, Edgewood, TX, Estados Unidos de AmericaHawking Books

    Vendedor de 4 estrellas
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    Condición: Usado - Regular

    EUR 6,49

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    Cantidad disponible: 1 disponible

    Condición: Acceptable. Missing dust jacket; otherwise in excellent condition. Acceptable Condition. Five star seller - Buy with confidence.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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    Condición: Usado - Aceptable

    EUR 6,81

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    Cantidad disponible: 3 disponibles

    Hardback. Condición: Good. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.…

  • Idioma: Inglés

    Editorial: Jossey-Bass (edition 1), 2011

    0470613580 / 9780470613580

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

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    Condición: Usado - Bueno

    EUR 7,65

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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    Condición: Usado - Bueno

    EUR 5,13

    Envío por EUR 6,57 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com

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    Condición: Usado - Aceptable

    EUR 3,03

    Envío por EUR 15,30 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780470613580. …

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Sell Books, Elland, YORKS, Reino UnidoSell Books

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    Condición: Usado - Aceptable

    EUR 5,10

    Envío por EUR 14,26 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    hardcover. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Sell Books, Elland, YORKS, Reino UnidoSell Books

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 5,15

    Envío por EUR 14,26 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    hardcover. Condición: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com

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    Condición: Usado - Regular

    EUR 5,81

    Envío por EUR 15,30 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780470613580.…

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: medimops, Berlin, Alemaniamedimops

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    Condición: Usado - Aceptable

    EUR 13,24

    Envío por EUR 10,00 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

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    Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books

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    Condición: Nuevo

    EUR 20,65

    Envío por EUR 3,55 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Nuevo

    EUR 22,35

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Jossey-Bass 1/25/2011, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores

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    Condición: Nuevo

    EUR 25,12

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    Cantidad disponible: 5 disponibles

    Hardback or Cased Book. Condición: New. Brand Relevance: Making Competitors Irrelevant. Book.

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Usado - Como Nuevo

    EUR 22,77

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Jossey Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Brit Books, Milton Keynes, Reino UnidoBrit Books

    Vendedor de 4 estrellas
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    Condición: Usado - Aceptable

    EUR 8,22

    Envío por EUR 18,76 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

  • Idioma: Inglés

    Editorial: Wiley, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 23,31

    Envío por EUR 5,89 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 15 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: John Wiley & Sons Inc, New York, 2011

    0470613580 / 9780470613580

    • Tapa dura
    • Primera edición

    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 29,94

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Jossey-Bass 2011-01-04, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Chiron Media, Wallingford, Reino UnidoChiron Media

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 22,50

    Envío por EUR 7,61 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Idioma: Inglés

    Editorial: John Wiley and Sons Inc, US, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 32,57

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    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardback. Condición: New. Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.…

  • Idioma: Inglés

    Editorial: Jossey-Bass, 2011

    0470613580 / 9780470613580

    • Tapa dura

    Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 23,72

    Envío por EUR 11,00 
    Se envía de Italia a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: new.