9780367860004 - Public Relations Writing Worktext: A Practical Guide for the Profession de Zappala, Joseph M.; D?Angelo, Anthony W. (16 resultados)

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Condición: As New. Unread book in perfect condition.

Condición: New. 4th edition NO-PA16APR2015-KAP.

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Hardcover. Condición: Brand New. 4th edition. 182 pages. 10.00x7.00x10.00 inches. In Stock.

Hardcover. Condición: new. Hardcover. With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.This fourth edition incorporates a number of changes and updates, including:New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact.New cases and assignments based on topics, issues, and problems that public relations professionals face today.The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.Online resources also accompany the book: teaching materials, test banks, and reference sources. Please With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condición: new. Hardcover. With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.This fourth edition incorporates a number of changes and updates, including:New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact.New cases and assignments based on topics, issues, and problems that public relations professionals face today.The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.Online resources also accompany the book: teaching materials, test banks, and reference sources. Please With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condición: new. Hardcover. With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.This fourth edition incorporates a number of changes and updates, including:New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact.New cases and assignments based on topics, issues, and problems that public relations professionals face today.The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.Online resources also accompany the book: teaching materials, test banks, and reference sources. Please With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Buch. Condición: Neu. Public Relations Writing Worktext | A Practical Guide for the Profession | Joseph M. Zappala (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2024 | Routledge | EAN 9780367860004 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.