9780282934682 - advertising (classic reprint) de hess, herbert w. (3 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 36,31
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 31,95
Envío por EUR 6,86Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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EUR 22,80
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Paperback. Condición: New. Print on Demand. This book offers a comprehensive examination of advertising psychology, guiding readers through the fundamental principles governing effective advertising techniques. The author, an expert in the field, draws upon classic and contemporary research to provide a thorough understanding of… human behavior as it relates to advertising. The book covers various topics, including the impact of the senses on advertising, the role of attention, memory, instincts, and emotions in shaping consumer behavior. It also explores the importance of form and figures in creating visually appealing and memorable advertisements. Through insightful analysis and practical examples, this book provides valuable insights into the psychological underpinnings of successful advertising campaigns, making it an indispensable resource for marketers, advertisers, and anyone interested in the psychology of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
