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Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por -, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55.
Publicado por OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day. Small Tears to the Dust Jacket, Slipcase, or cover.
Publicado por OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Libro
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Publicado por - -, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Bahamut Media, Reading, Reino Unido
Libro
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: medimops, Berlin, Alemania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Publicado por Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: Good.
Publicado por Oxford University Press, Incorporated, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780199565214.
Publicado por Oup Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Publicado por Oup Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780199565214.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Iridium_Books, DH, SE, España
Libro
Condición: Used - Good.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Iridium_Books, DH, SE, España
Libro
Paperback. Condición: Muy Bueno / Very Good.