ISBN: 9780195699180 - public relations: principles and practices (oxford higher education) (4 resultados)

Condición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

Taschenbuch. Condición: Neu. Neuware - Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations.Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies.Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.…

Condición: Hervorragend. Zustand: Hervorragend | Seiten: 568 | Sprache: Englisch | Produktart: Bücher | Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals.…

Condición: New. Print on Demand pp. xvi + 568 Illus.