9780195143812 - simple heuristics that make us smart (evolution and cognition) de gigerenzer, gerd (31 resultados)
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Idioma: Inglés
Editorial: Oxford University Press, Oxford, UK, 2001
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Librería: True Oak Books, Highland, NY, Estados Unidos de AmericaTrue Oak Books
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Paperback. Condición: Fair. First Paperback Edition; Third Printing. 416 pages; heavy markings throughout the book. Dog-earing to the top corner of a few pages. Cocked spine. Creasing to spine. Minor rubbing smudges to the covers. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries.… Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
Idioma: Inglés
Editorial: Oxford University Press, 2001
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Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780195143812.
Simple Heuristics That Make Us Smart
Gigerenzer, Gerd, Todd, Peter M., ABC Research Group, A. B. C. Research
Idioma: Inglés
Editorial: Oxford University Press, Incorporated, 2000
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 43,21
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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 57,11
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Condición: New.
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Idioma: Inglés
Editorial: Oxford University Press, 2000
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EUR 58,09
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Condición: As New. Unread book in perfect condition.
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Idioma: Inglés
Editorial: Oxford University Press Inc, US, 2000
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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EUR 61,92
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Paperback. Condición: New. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowl…edge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: GoldBooks, Denver, CO, Estados Unidos de AmericaGoldBooks
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EUR 57,01
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Paperback. Condición: new. New Copy. Customer Service Guaranteed.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 54,76
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Condición: New. In.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 54,75
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Condición: New.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
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EUR 73,19
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Condición: New. Brand New.
Idioma: Inglés
Editorial: Oxford University Press Inc, 2000
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- Primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 63,06
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Condición: New. 2000. 1st Edition. Paperback. This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and d…escribes benefits in situations of having only limited knowledge. Series: Evolution and Cognition Series. Num Pages: 432 pages, numerous figures. BIC Classification: JMAQ; JMR; KC; UYQ. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 25. Weight in Grams: 622. . . . . .
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Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 59,78
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
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EUR 76,85
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paperback. Condición: New. In shrink wrap. Looks like an interesting title.
Idioma: Inglés
Editorial: Oxford University Press Inc, 2000
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 78,26
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Condición: New. 2000. 1st Edition. Paperback. This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and d…escribes benefits in situations of having only limited knowledge. Series: Evolution and Cognition Series. Num Pages: 432 pages, numerous figures. BIC Classification: JMAQ; JMR; KC; UYQ. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 25. Weight in Grams: 622. . . . . . Books ship from the US and Ireland.
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Idioma: Inglés
Editorial: Oxford University Press Inc, New York, 2000
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- Primera edición
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 103,21
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Paperback. Condición: new. Paperback. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limi…tless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable bothliving organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testingthem through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high schooldrop out rates, and playing the stock market.As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics - simple rules for making decisions using realistic mental resources. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: moluna, Greven, Alemaniamoluna
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EUR 62,16
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Condición: New. This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single .
Idioma: Inglés
Editorial: Oxford Univ Pr, 2000
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 102,93
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Paperback. Condición: Brand New. 1st edition. 432 pages. 9.00x6.00x1.00 inches. In Stock.
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Idioma: Inglés
Editorial: Oxford University Press Inc, US, 2000
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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EUR 57,55
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Paperback. Condición: New. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowl…edge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Idioma: Inglés
Editorial: Oxford Univ Pr, 2000
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Paperback. Condición: Brand New. 1st edition. 432 pages. 9.00x6.00x1.00 inches. In Stock.
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Editorial: Oxford University Press, 2000
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
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Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Editorial: Oxford University Press Inc, New York, 2000
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Paperback. Condición: new. Paperback. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limi…tless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable bothliving organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testingthem through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high schooldrop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics - simple rules for making decisions using realistic mental resources. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Idioma: Inglés
Editorial: Oxford University Press, 2000
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Condición: New. Print on Demand pp. 434 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Idioma: Inglés
Editorial: Oxford University Press OUP, 2000
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Condición: New. Print on Demand pp. 434.
Idioma: Inglés
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Condición: New. PRINT ON DEMAND pp. 434.
Idioma: Inglés
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Paperback. Condición: new. Paperback. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limi…tless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable bothliving organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testingthem through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high schooldrop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics - simple rules for making decisions using realistic mental resources. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Idioma: Inglés
Editorial: Oxford University Press, 2000
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 76,95
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision… makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work Can judgments based simply on one good reason be as accurate as those based on many reasons Could less knowledge even lead to systematically better predictions than more knowledge Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.








