Isbn: 9780134172200 - competing for customers: why delivering business outcomes is critical in the customer first revolution (5 resultados)

Condición: Acceptable. Item in Acceptable condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Condición: Fair. Business-to-business customer expectations have changed. To survive?and thrive?in today?s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality.   Suddenly, your ?sale? is no longer a one-time event: it?s a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate the value you create for your customers.   Like it or not, it?s your job to make sure your customers succeed?and keep on succeeding?with what you?ve sold them. That job has a name: ?Customer Success.?   Delivering customer success means radically changing the way you engage with customers?from sales, to marketing, to engineering and support. This book gives you a complete framework for doing just that. Step by step, you?ll learn how to make sure your customers are achieving business outcomes from your offerings?now, next year, and for years to come.   Embed customer success in your organizational DNA, in 3 steps: Listen: Truly understand what it means for your customers to succeed with your offeringsEngage: Start a productive dialogue, collaborate to solve problems, and promote awareness of the value you createEnsure: Innovate to deliver on your promises, prove it to the customer, and build retention.…

Condición: very_good. Item may have minor cosmetic defects such as marks, wears, cuts, bends, or crushes on the cover, spine, pages, or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.…

Condición: New.

Hardcover. Condición: Brand New. 1st edition. 224 pages. 8.00x5.00x1.00 inches. In Stock.