9780071809092 - the ultimate guide to strategic marketing: real world methods for developing successful, long-term marketing plans (business books) de hamper, robert j. (10 resultados)

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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
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EUR 11,06
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Hardcover. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East
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Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

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Librería: Zoom Books Company, Lynden, WA, Estados Unidos de AmericaZoom Books Company
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EUR 11,46
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 15,10
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.
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EUR 45,50
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Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 45,50
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Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 51,86
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Condición: Used. pp. 304.

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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 48,44
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Condición: Used. pp. 304.

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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 47,51
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Librería: CSG Onlinebuch GMBH, Darmstadt, AlemaniaCSG Onlinebuch GMBH
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EUR 16,15
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Gebundene Ausgabe. Condición: Gut. Gebraucht - Gut -THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Co…mbining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including arunning case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision - TARGET your audience - EVALUATE your operations - PLAN your strategy - ACHIEVE your goals Based on a long-term study of proven integratedmarketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing . Written specifically for business leaders looking for long-term strategies in aconstantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs-step-by-step. Part I walks you through the entire planning process. PartII helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectivesand goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing .