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Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Libro
Condición: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Libro
Condición: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Good. Used book that is in clean, average condition without any missing pages.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Libro
Condición: Good. Used book that is in clean, average condition without any missing pages.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de America
Libro
Condición: acceptable. May contain writing, notes, highlighting, bends or folds. Text is readable, book is clean, and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Libro
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Libro
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Libro
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.23.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Shopbookaholic Inc, Wichita, KS, Estados Unidos de America
Libro
hardcover. Condición: Good. This item is in good condition. The cover shows normal wear and tear. Good used copy in condition you would find at a good used bookstore. Minor defects may exist such as edgewear, rubbing, etc.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: One Planet Books, Columbia, MO, Estados Unidos de America
Libro
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Publicado por -, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Hardcover. Condición: Very Good. Managing Brand Equity: Capitalizing on the Value of a Brand Name This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por The Free Press, NY, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: THE OLD LIBRARY SHOP, Bethlehem, PA, Estados Unidos de America
Libro
Hard Cover. Condición: fine. Estado de la sobrecubierta: fine. xiii + 299 pages including index; black shiny cover with silver lettering on spine; silver dust jacket. Hardcover (dj).
Publicado por John Wiley & Sons Inc, United States, New York, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with an historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, with dozens of additional real company examples, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Jossey Bass, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Solr Books, Skokie, IL, Estados Unidos de America
Libro
Condición: VeryGood.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Solr Books, Skokie, IL, Estados Unidos de America
Libro
hardcover. Condición: Good. We flipped through this book and didn't notice any notes or underlines. Minor shelf wear The dust jacket shows normal wear and tear. Fast Shipping - Each order powers our free bookstore in Chicago and sending books to Africa!.
Publicado por - -, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Bahamut Media, Reading, Reino Unido
Libro
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Jossey Bass, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: VeryGood. Most items will be dispatched the same or the next working day.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Libro
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Libro
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Publicado por Jossey Bass, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Ammareal, Morangis, Francia
Libro
No jacket. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Sans jaquette. Couverture différente. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. No dust jacket. Different cover. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations.
Publicado por Free Press, 1991
ISBN 10: 0029001013ISBN 13: 9780029001011
Librería: Bestsellersuk, Hereford, Reino Unido
Libro
Hardcover. Condición: Very Good. Edges are slightly bumped Scratched and scuffed dust jacket No.1 BESTSELLERS - great prices, friendly customer service â " all orders are dispatched next working day.