Springer springer jul 2002 (386 resultados)
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Taschenbuch. Condición: Neu. Neuware -Essential UML fast introduces the concepts of object-oriented analysis, design and programming, using the Unified Modeling Language (UML). UML is one of the best known modeling languages in the object-oriented software development world, and is fast becoming a standard amongst OO software de…velopers. The book contains plenty of examples and detailed illustrations, making it easy for readers to get up and running with UML fast. In providing these examples the author relies on one of the well known use case tools, Select Enterprise. Advice is given on how to set up Select Enterprise as well as how to use it to speed up the modeling process of practical software.
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Buch. Condición: Neu. Neuware - Information is a key factor in business today, and data warehousing has become a major activity in the development and management of information systems to support the proper flow of information. Unfortunately, the majority of information systems are based on structured information stored in organ…izational databases, which means that the company is isolated from the business environment by concentrating on their internal data sources only. It is therefore vital that organizations take advantage of external business information, which can be retrieved from Internet services and mechanically organized within the existing information structures. Such a continuously extending integrated collection of documents and data could facilitate decision-making processes in the organization. Filtering the Web to Feed Data Warehouses discusses areas such as:- how to use data warehouse for filtering Web content- how to retrieve relevant information from diverse sources on the Web - how to handle the time aspect - how to mechanically establish links among data warehouse structures and documents filtered from external sources - how to use collected information to increase corporate knowledge and gives a comprehensive example, illustrating the idea of supplying data warehouses with relevant information filtered from the Web.
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Taschenbuch. Condición: Neu. Neuware - The explosive growth of the Internet, inherent flaws in its basic structure, and the need to transfer sensitive information for Internet applications like electronic mail, Internet banking and Internet commerce have resulted in serious security concerns. This dictionary provides authoritati…ve definitions and descriptions of terms related to Internet security. The Internet Security Dictionary details over 1,800 terms and covers eight main areas: Authentication, including biometrics, encryption/public key infrastructure, digital signatures, time-stamping, and certificate management Encryption Network-level security, including IP, IPSec, SHTTP, and SSLFirewalls and remote management Internet security policies, risk analysis, integration across platforms, management and auditing Mobile code security, Java/Active X/scripts, and mobile agent code Virus protection and intrusion detection Security in Internet commerce. Security experts from around the world have been consulted in both the content and organization of the dictionary to ensure authoritative, comprehensive coverage.
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Librería: Books-by-Floh, Paderborn, AlemaniaBooks-by-Floh
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Taschenbuch. Condición: Neu. Neuware -Introduces object-oriented analysis, design and programming using UML - Unified Modeling Language 236 pp. Englisch.
Idioma: Inglés
Editorial: Springer Nature B.V. Jul 2002, 2002
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Buch. Condición: Neu. Neuware - Based on large research material collected in Hungary, Macedonia, Serbia and Bulgaria Social change, Gender and Violence is the book which explores the impact of transition from communism and war on everyday life of women and men, as well as the way how everyday life and gender related changes aff…ect women's vulnerability to domestic violence and trafficking in women. The book also explores the impact of micro level changes on development of civil society, women's movement, and legal and policy changes regarding violence against women. This is a unique book, which tries to look at violence against women as connected to oppression of both women and men. It argues that violence against women in post-communist and war affected societies is significantly connected to the increase of social stratification, economic hardship, unemployment, instability, uncertainty and related social stresses, changes in gender identity and structural inequalities brought by new world order. Using largely accounts of more than hundred interviewed people, the author shows vividly how, in post-communist societies, the contradictions of capitalism are interlaced with the mostly negative relics of communism. Moreover, the book shows how contradictory processes in post-communist societies have led to a rather paradoxical result: political pluralism and a capitalist economic system generated both violence against women and a women's movement, albeit not the conditions for a reduction of violence.
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Buch. Condición: Neu. Neuware - Writing about sociocultural evolution is always a complicated enterprise, because the subject is not only difficult in a scientific way but also in a political one. In particular since the events of September 11, 2001 the debates about the differences between cultures and their evolutionary develo…pments have left the fields of pure scientific research once and for all. However, there have probably never been scientific discourses that did not touch the realms of political discussions - Darwin, Marx, the atomic physicists and the recent debates about genetic engineering are just a few examples. The aim of this book is not to take part in these debates but it is written as a contribution to the foundations of evolutionary theories in the social sciences. The readers will have to judge if I have succeeded with it. Perhaps essays like this one will help to clarify the problems we all have to face just now in regard to intercultural discourses. Theoretically and mathematically grounded insights into cultural development as the source of many political problems will not solve to how to deal with them them immediately but may serve as signposts in the long run.
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Buch. Condición: Neu. Neuware - Information Systems: The e-Business Challenge Indisputable, e-Business is shaping the future inspiring a growing range of innovative business models. To bring it to the point: the Internet has redefined the way electronic business is performed. In an electronic supported business all relationships… are transformed -may it be a seller-to buyer relationship or a an agency-to-citizen relationship. So for instance in commerce new business models incorporate various activities: promoting and communicating company and product information to a global user base; accepting orders and payments for goods and services; providing ongoing customer support; getting feedback and spurring collaboration for a new product development. There are several ways of further differentiating e-Business such as sketching some diversions on various levels: e-Commerce, e-Government; B2C, B2B, B2G, G2C; Customer Relationship Management, Business Intelligence and so on. Further distinctions may follow divergent criteria such as separating in business stages. Thus particular problem domains emerge. They all state of its own guiding the development of adequate information systems.
Idioma: Inglés
Editorial: Springer Nature B.V. Jul 2002, 2002
Serie: Libro 24 de 46 - Studies in Linguistics and Philosophy
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Buch. Condición: Neu. Neuware - 1. OUTLINE German has the three main perfect constructions which are illustrated in (1. 1). 1 In each of these constructions, the verb appears in the past participial form and is combined with an auxiliary - in this case, haben ('have'); other verbs form their perfect constructions with the auxili…ary sein ('be'). 2 The auxiliary can then be com bined with a tense -Le. the present tense as in (Ua), the past tense as in (b), or the future tense as in (c). 3 (1. 1) a. PRESENT PERFECT: Die Eule hat die Schule verlassen. the owl has the school left b. PAST PERFECT: Die Eule hatte die Schule verlassen. the owl had the school left c. FUTURE PERFECT: Die Eule wird die Schule verlassen haben. the owl will the school left have As will shortly become clear, the present perfect is the most intricate of the perfect constructions in German. It has been investigated intensely in the past, with the result that today there is little doubt about what the core problems concerning its semantics are.
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Taschenbuch. Condición: Neu. Neuware - Abdominal organ transplantation, specifically liver, kidney and pancreatic transplantation, has experienced a tremendous growth over the last two decades. With this growth comes a need for a general, standardized introduction for those healthcare professionals involved with this branch of m…edicine. This manual is a readily-available, concise reference for the professional involved in the field of abdominal organ transplantation as well as the lay person. The Practical Manual of Abdominal Organ Transplantation covers the latest developments in organ procurement and transplantation as well as newer approaches to the organ shortage and the increasing use of liver donation. This practical manual serves as an invaluable tool for those in the medical profession, whether a student, resident or practitioner, working with abdominal organ transplantation and its effects on their patients. This manual includes concise and directed topics covering:- end-stage abdominal organ disease.
Idioma: Inglés
Editorial: Springer Nature B.V. Jul 2002, 2002
Serie: Libro 52 de 260 - The Springer International Series in Engineering and Computer Science
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Buch. Condición: Neu. Neuware - CMOS Circuit Design for RF Sensors is about CMOS circuit design for sensor and actuators to be used in wireless RF systems. The main application is implantable transducers for biomedical purposes such as sensing of nerve signals and electrical stimulation of nerves. Special focus is put on the pow…er and data link in a wireless system with transducers which are powered via the RF link. Novel principles and methods are presented for the regulation of power to the sensors and for the distribution of data and power in an implanted transducer system. One of the main problems in such systems is the transmission of power via an RF link. This problem is analyzed in detail and solutions incorporating an RF magnetic link to the transducers are identified. The theoretical results are supported by experiments from CMOS chips including a system chip for functional electrical stimulation (FES).
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Buch. Condición: Neu. Neuware - We wrote this book to introduce graduate students and research workers in various scienti c disciplines to the use of information-theoretic approaches in the analysis of empirical data. These methods allow the data-based selection of a 'best' model and a ranking and weighting of the remaining mode…ls in a pre-de ned set. Traditional statistical inference can then be based on this selected best model. However, we now emphasize that information-theoretic approaches allow formal inference to be based on more than one model (m- timodel inference). Such procedures lead to more robust inferences in many cases, and we advocate these approaches throughout the book. The second edition was prepared with three goals in mind. First, we have tried to improve the presentation of the material. Boxes now highlight ess- tial expressions and points. Some reorganization has been done to improve the ow of concepts, and a new chapter has been added. Chapters 2 and 4 have been streamlined in view of the detailed theory provided in Chapter 7. S- ond, concepts related to making formal inferences from more than one model (multimodel inference) have been emphasized throughout the book, but p- ticularly in Chapters 4, 5, and 6. Third, new technical material has been added to Chapters 5 and 6. Well over 100 new references to the technical literature are given. These changes result primarily from our experiences while giving several seminars, workshops, and graduate courses on material in the rst e- tion.
Idioma: Inglés
Editorial: Springer Nature B.V. Jul 2002, 2002
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Buch. Condición: Neu. Neuware - Our book is a useful 'how to' book for researchers and government offices wanting to start or improve their own QOL survey, and contains 'best practices' from all over the world. We discuss cutting-edge surveys that are being adopted by all countries in the European community as a standardized mea…sure of each country's progress. We also discuss how developing countries can begin the measurement of Quality of Life in ways that will increase political credibility and require smaller budgets. Other chapters describe policy applications of the Quality of Life surveys, including nations' health goals, smoking cessation, child welfare, and poverty reduction.The authors of these chapters are the world's top experts on assessing Quality of Life. For example, the author of the first chapter is Sten Johansson, former Director of Statistics Sweden, responsible for creating the first comprehensive QOL assessment systems in the world, beginning in the 1960's. The author of the second chapter is Professor Ruut Veenhoven, known as the premier researcher on national happiness, having developed the largest database in the world on the subjective measures of well-being. Heinz-Herbert Noll is responsible for developing the unified Quality of Life measurement system for the new European Union, where up to 25 countries will be assessed using the same methodology and questionnaires.
Idioma: Inglés
Editorial: Springer Nature B.V. Jul 2002, 2002
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Buch. Condición: Neu. Neuware - 'The Frontiers of Knowhledge (to coin a phrase) are always on the move. - day's discovery will tomorrow be part of the mental furniture of every research worker. By the end of next week it will be in every course of graduate lectures. Within the month there will be a clamour to have it in the unde…rgraduate c- riculum. Next year, I do believe, it will seem so commonplace that it may be assumed to be known by every schoolboy. 'The process of advancing the line of settlements, and cultivating and c- ilizing the new territory, takes place in stages. The original papers are p- lished, to the delight of their authors, and to the critical eyes of their readers. Review articles then provide crude sketch plans, elementary guides through the forests of the literature. Then come the monographs, exact surveys, mapping out the ground that has been won, adjusting claims for priority, putting each fact or theory into its place' (J. M. Ziman, Principles of the Theory of Solids (Cambridge University Press, 1972) p.v). The main purpose of the book is to present the mechanism of - perconductivity discovered in 1986 by J. G. Bednorz and K. A. Müller, and to discuss the physics of superconductors. The last chapter of the book presents analysis of tunneling measurements in cuprates. The book is - dressed to researchers and graduate students in all branches of exact sciences.
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Buch. Condición: Neu. Neuware - Foundations of Information Technology in the Era of Network and Mobile Computing is presented in two distinct but interrelated tracks: -Algorithms, Complexity and Models of Computation; -Logic, Semantics, Specification and Verification.This volume contains 45 original and significant contributions… addressing these foundational questions, as well as 4 papers by outstanding invited speakers. These papers were presented at the 2nd IFIP International Conference on Theoretical Computer Science (TCS 2002), which was held in conjunction with the 17th World Computer Congress, sponsored by the International Federation for Information Processing (IFIP), and which convened in Montréal, Québec, Canada in August 2002.
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Buch. Condición: Neu. Neuware - Design and Analysis of Distributed Embedded Systems is organized similar to the conference. Chapters 1 and 2 deal with specification methods and their analysis while Chapter 6 concentrates on timing and performance analysis. Chapter 3 describes approaches to system verification at different levels… of abstraction. Chapter 4 deals with fault tolerance and detection. Middleware and software reuse aspects are treated in Chapter 5. Chapters 7 and 8 concentrate on the distribution related topics such as partitioning, scheduling and communication. The book closes with a chapter on design methods and frameworks.
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Buch. Condición: Neu. Neuware - Overview At the beginning of 1999, Springer-Verlag published the book Open Geo- try OpenGL +Advanced Geometry. There, the authors Georg Glaeser and Hellmuth Stachel presented a comprehensive library of geometric me- odsbasedonOpenGLroutines.AnaccompanyingCD-ROMprovidedthesource code and many sampl…e les. Many diverse topics are covered in this book. The theoretical background is carefully explained, and many examples are given. Since the publication of Open Geometry, the source code has been improved andmanyadditionalfeatureshavebeenaddedtotheprogram.Contributorsfrom allovertheworldhavecomeupupwithnewideas,questions,andproblems.This process has continued up to the present and Open Geometry is growing from daytoday. In order to make all of these improvements accessible to the public, and also in order to give deeper insight into Open Geometry, we decided to write this new Handbook on Open Geometry GL 2.0. It will ll certain gaps ofOpen Geometry 1.0 and explain new methods, techniques, and examples. On the accompanying CD-ROM the new source code and the sample les are included. The Handbook now contains 101 well-documented examples and the reader is able to learn about Open Geometry by working through them. In addition, we present a compendium of all important Open Geometry classes and their methods. vi Preface However, we did not intend to write a new tutorial for Open Geometry. The Handbook is rather a sequel, written for the readers of the rst book and for advancedprogrammers.Furthermore,itisasourceofcreativeandgoodexamples from diverse elds of geometry, computer graphics, and many other related elds like physics, mathematics, astronomy, biology, and geography.
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Buch. Condición: Neu. Neuware - The 11 th IFIP International Conference on Very Large Scale Integration, in Montpellier, France, December 3-5,2001, was a great success. The main focus was about IP Cores, Circuits and System Designs & Applications as well as SOC Design Methods and CAD. This book contains the best papers (39 among… 70) that have been presented during the conference. Those papers deal with all aspects of importance for the design of the current and future integrated systems. System on Chip (SOC) design is today a big challenge for designers, as a SOC may contain very different blocks, such as microcontrollers, DSPs, memories including embedded DRAM, analog, FPGA, RF front-ends for wireless communications and integrated sensors. The complete design of such chips, in very deep submicron technologies down to 0.13 mm, with several hundreds of millions of transistors, supplied at less than 1 Volt, is a very challenging task if design, verification, debug and industrial test are considered. The microelectronic revolution is fascinating; 55 years ago, in late 1947, the transistor was invented, and everybody knows that it was by William Shockley, John Bardeen and Walter H. Brattein, Bell Telephone Laboratories, which received the Nobel Prize in Physics in 1956. Probably, everybody thinks that it was recognized immediately as a major invention.
Idioma: Inglés
Editorial: Springer Jul 2002, 2002
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Buch. Condición: Neu. Neuware - The Second International Symposium on the East African Lakes was held from 10-15 January 2000 at Club Makokola on the southern shore of Lake Malawi. The symposium was organized by the International Decade for the East African Lakes (IDEAL), a research consortium of African, European and North Amer…ican scientists interested in promoting the investigations of African Great Lakes as archives of environmental and climatic dynamics. Over one hundred African, European and North American scientists with special expertise in the tropical lakes participated in the symposium which featured compelling presentations on the limnology, climatology, palaeoclimatology and biodiversity of the East African Lakes. It is their papers that comprise this book. The large lakes of East Africa are important natural resources that are heavily utilized by their bordering countries for transportation, water supply, fisheries, waste disposal, recreation and tourism. The lakes are unique in many ways: they are sensitive to climatic change and their circulation dynamics, water-column chemistry and biological complexity differ significantly from large lakes at higher latitudes; they have long, continuous, high resolution records of past climatic change; and they have rich and diverse populations of endemic organisms. These unique properties and the significance of the palaeolimnological records demand and attract research interest from around the world.
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Buch. Condición: Neu. Neuware - After a decade of development, genetic algorithms and genetic programming have become a widely accepted toolkit for computational finance. Genetic Algorithms and Genetic Programming in Computational Finance is a pioneering volume devoted entirely to a systematic and comprehensive review of this su…bject. Chapters cover various areas of computational finance, including financial forecasting, trading strategies development, cash flow management, option pricing, portfolio management, volatility modeling, arbitraging, and agent-based simulations of artificial stock markets. Two tutorial chapters are also included to help readers quickly grasp the essence of these tools. Finally, a menu-driven software program, Simple GP, accompanies the volume, which will enable readers without a strong programming background to gain hands-on experience in dealing with much of the technical material introduced in this work.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Being the first monograph devoted to this subject, the book addresses the classification problem for semisimple Hopf algebras, a field that has attracted considerable attention in the last years. The special approach to this problem… taken here is via semidirect product decompositions into Yetter-Drinfel'd Hopf algebras and group rings of cyclic groups of prime order. One of the main features of the book is a complete treatment of the structure theory for such Yetter-Drinfel'd Hopf algebras. 168 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this monograph is to report on recent developments in the field of matrix inequalities, with emphasis on useful techniques and ingenious ideas. Among other results this book contains the affirmative solutions of…eight conjectures. Many theorems unify or sharpen previous inequalities. The author's aim is to streamline the ideas in the literature. The book can be read by research workers, graduate students and advanced undergraduates. 132 pp. Englisch.
Idioma: Inglés
Editorial: Springer, Basel, Birkhäuser Basel, Birkhäuser Jul 2002, 2002
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Presenting mobile software agents for Internet service monitoring, this research monograph discusses newly standardized Internet technologies that allow service providers to offer secured Internet services with quality guarantees. Y…et, today the customers of such services have no independent tool to verify (monitor) the service quality. This book shows why mobile software agents are best fit to fill the gap.Key features:- An introduction to standard Internet service enabling and managing technology such as IPSec, DiffServ and SNMP- A generic service monitoring architecture based on mobile agents- An object-oriented implementation of the architecture based on the Java programming language- Several implementations of mobile software agents that can monitor new and emerging Internet services such as virtual private networks(VPN)The book is addressed to mobile agent researchers looking for new and fruitful application areas. It will also be a valuable resource for innovative internet providers who are looking for a service monitoring infrastructure going beyond monthly reports. 160 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Is globalization beyond human control In this thought-provoking text, the myths and mantras of this apparently irresistible force are challenged and dissembled. By examining a number of fundamental questions, the contributors put fo…rward a radical reform agenda for global governance. Can the global multilateral system be democratic Are security and economic concerns separable Can the development of a global civil society contribute to effective global governance An important and wide ranging study, this book will be essential reading for graduates and researchers in international relations. 306 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The sculptor, Jürgen Weber, whose work is to be found in many parts of the world from Washington D.C. to Nuremberg presents his experience of how forms convey contents. He does not ask the usual questions about perception, but rathe…r he is concerned with how the visual world expresses information over and above its mere existence.Is it experience that allows us to differentiate between a dangerous face and one that inspires trust Is that the reason why we see that buds will soon open, that leaves will unfurl, that trees have had to grow in all weathers or do we have at our disposal categories which we use to pass judgement The way that our visual environment conveys its information to us is one of the most important questions for our survival. Up till now it has rarely been investigated in a systematic and scientific way. Weber assumes that the visual areas of our brains have geometrical categories at their disposal with which they compare the visual phenomena of our environment. Conclusions are then drawn from the differences to them. This is the basis upon which he also explains our visual memories.He brings together various disciplines ranging from psychiatry, children s drawings, comparable archaeological finds and works of art, to the observation of nature, his own experiments as an artist and surveys of thousands of his students and has thus developed a new theory of perception which also considerably extends our knowledge about threedimensional sight. There is no doubt that this book represents a unique, timely contribution to the many disciplines that are concerned with the wonder of perception. It might even influence the development of computer science. 204 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The monograph is concerned with the modulus of families of curves on Riemann surfaces and its applications to extremal problems for conformal, quasiconformal mappings, and the extension of the modulus onto Teichmüller spaces. The ma…in part of the monograph deals with extremal problems for compact classes of univalent conformal and quasiconformal mappings. Many of them are grouped around two-point distortion theorems. Montel's functions and functions with fixed angular derivatives are also considered. The last portion of problems is directed to the extension of the modulus varying the complex structure of the underlying Riemann surface that sheds some new light on the metric problems of Teichmüller spaces. 228 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of the book is to examine the transformation of the city in the late 20th century and explore the ways in which city life is structured. The shift from modern-industrial to information/consumption-based 'post-modern' cities…is traced through the text. The focus is not just on America and Europe but also explores cities in other parts of the world as city growth in the twenty first century will be predominantly outside of these regions. Englisch.
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Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, AlemaniaRheinberg-Buch Andreas Meier eK
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essential UML fast introduces the concepts of object-oriented analysis, design and programming, using the Unified Modeling Language (UML). UML is one of the best known modeling languages in the object-oriented software development w…orld, and is fast becoming a standard amongst OO software developers. The book contains plenty of examples and detailed illustrations, making it easy for readers to get up and running with UML fast. In providing these examples the author relies on one of the well known use case tools, Select Enterprise. Advice is given on how to set up Select Enterprise as well as how to use it to speed up the modeling process of practical software. 236 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The essays in Globalization on the Line criticize the almost exclusive emphasis on the ethnically constituted trans-nation, whose function as an instrument of de-nationalization has become signified in the metaphorical use of 'the b…order.' Contributors focus on the surge of a more diverse variety of cultural forms of citizenship in response to the dramatic change that the geographies of U.S. border areas have undergone and simultaneously held to shape at the end of the 20th century. In its attempt to move beyond examinations of de-nationalized diasporic formations at the border, several essays in the collection add an attention to the northern frontier a hemispheric perspective that was originally spawned by imagining new forms of citizenship within U.S.- Mexico transborder cultures. Instead of viewing globalization and nation-states as two separate and opposed domains of theorization and politics, Globalization on the Line contextualizes U.S. borders within global processes that are currently reconstituting the relationship between nation-states and private corporations at the site of U.S. borders. The volume thus adds to the almost exclusive focus on the counter-hegemonic diasporic trans-nation an emphasis on various forms of citizenship that have emerged in response to increasingly more globally organized entities and practices. 248 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized co…ntent, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. 184 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book completes Robert G. Bailey's celebrated study of ecoregions, begun in the landmark Ecosystem Geography (1996) and further articulated in Ecoregions (1998). In this third installment, the author expands his system for defin…ing large-scale ecological zones to encompass principles of land management, regional planning, and design. In an engaging, non-technical discussion, he shows how larger patterns and processes that characterize a region - its climate, topography, soils, vegetation, fauna, and human culture - provide essential keys to the sustainability of ecosystems. Ecoregion-Based Design for Sustainability will be welcomed by land and resource managers, landscape architects and urban planners, ecologists, students, and anyone interested in ecology-based design.'Bob Bailey is the man behind the ecosystem mapping of the world.' (Lingua Franca Reviews of Ecoregions)'The book provides easy access to the geographic distribution, characteristics, and processes operatin g behind every major ecosystem in the world.' (Geoscience Canada)'For schools and colleges Ecoregions offers an invaluable source of description, interpretation and analysis of global patterns of ecosystem distribution and successfully provides the reader with a means of making sense of these patterns.' (Geography)Robert G. Bailey is a geographer with the United States Forest Service in Fort Collins, Colorado, and leader of the agency's Ecosystem Management Analysis Center. 240 pp. Englisch. Lev Ropes (ilustrador).
