Routledge jan 2024 (799 resultados)

Taschenbuch. Condición: Neu. Neuware - This book discusses the relevance of tracing back the course of individual development noted in psychoanalysis (regression) and in Patañjali's Yoga (prati-prasava).Although Freud found the diagnostic benefits in tracing the history of the patients' early childhood experiences, he also recognized the influences of the history of civilization and evolution. He also viewed the regression to earlier history in a negative light. Ernst Kris, on the other hand, saw some benefits of regression. The nature and extent of the influence of Jewish mysticism on Freud is highly controversial, and scholars have pointed out the possible influence of Kabalarian mysticism, which held that enlightenment follows from going all the way back to the origin of human beings at the beginning of the cosmos. This view has an interesting parallel in Patañjali's Yoga. This volume highlights these significant parallels in the Indian and the Western systems of knowledge in the study of human psychology and explores the need for their mutual understanding. It also examines converging trends in modern psychology to recognize the need for transcendence of ego in individuals.This book will be of immense interest to students, teachers, researchers, and practitioners of psychology, psychoanalysis, and Yoga Psychology. It will be of great interest to psychologists, counsellors, mental health professionals, clinical psychologists, yoga enthusiasts, and those interested in transpersonal psychology.…

Taschenbuch. Condición: Neu. Neuware - Through its discussion on case studies, places, and themes that fundamentally influenced discourse formation in the era, this book offers scholars, researchers and students fresh insights into how architecture can engage with the digital realm today.

Taschenbuch. Condición: Neu. Neuware -This book discusses the relevance of tracing back the course of individual development noted in psychoanalysis (regression) and in Patañjali's Yoga (prati-prasava). 92 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 146 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book maps contemporary playwriting and theatre translation practices and ecologies in the European continent.Whether you are a scholar researching contemporary drama and translation, or a theatre practitioner looking for ways to navigate theatrical conventions in other countries, this book is for you. Through questionnaires and one-to-one interviews with key stakeholders, Dr Laera collects qualitative and quantitative data about how each national theatre culture supports living dramatists, what conventions drive the production and translation (or lack thereof) of contemporary plays, and what perceptions are held by gatekeepers, theatre-makers and other cultural operators about the theatre system in which they work.Through country-by-country descriptions and analyses; interviews with playwrights, translators, directors and gatekeepers; a list of key facts and best practices; and a rigorous assessment of its methodologies, this volume is indispensable for those interested in contemporary European theatre practice. 150 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers playwright Martin Crimp's recent work showing how it captures the nuances in our interpersonal contemporary experience.Examining the bold and exciting body of writing by Crimp, the book delves into his depiction of intersections between narratives, as well as between private and public, through an honest look at power structures and shifts, marriages and relationships, sexuality, and desire.This book will be of great interest to students and scholars in Drama, Theatre and Performance, English Literature, and Opera Studies. 120 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Psychoanalysis and Euripides' Suppliant Women applies the 'tragic' reading of politics, presented by Euripides in his play, The Suppliant Women, to the contemporary world. Manolopoulos presents a psychoanalytic assessment of the key themes of the play, considering the phenomenon of hubris in public life indirectly, through its transformation in tragic poetry. Psychoanalysis and Euripides' Suppliant Women goes on to consider how the foundations of the polis are linked to the integration of the work of mourning and the feminine core of existence, and how the aims of scholars who study the play correspond to psychoanalysis' work towards understanding the psychic and social reality of politics.This book allows for a deeper understanding of the pathological modes of mental functioning that manifest in politics. It will be of interest to psychoanalysts in practice and in training and academics and scholars of psychoanalytic studies, politics, and classical studies. 126 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This interdisciplinary book critically studies the processes of making art and creative arts education in the post-digital era.Drawing from fields such as Philosophy and Pedagogy, it demarcates a meaningful understanding of what it is to make art and things, and to teach artmaking in this contemporary landscape. The book develops and articulates a phenomenology of aesthetic practices within the post-digital era and covers themes such as the aesthetic practices of making and the experience of an aesthetic act through a digital interface. Chapters also suggest new didactic approaches to understanding and creating form as an integral part of creative arts education in the post-digital era, and analyses creative arts pedagogy research in this light. The experience of materials and space, both real and virtual, are presented for theoretical reflection throughout the book.This book will be of interest to scholars working in aesthetics, art, design, public art/public space, art education, digital culture, and human-computer interaction studies. 110 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume provides an in-depth examination of the video game Death Stranding, focusing on the game's exploration of ruin, nostalgia, and atonement as its primary symbolic, narrative, and mechanical language.Offering the first close examination of Death Stranding's narrative, the book also incorporates a strong foundation in game studies, most especially related to the concepts of immersion and embodiment. The focus of the book lies in considering how Death Stranding expands on the themes of ruin, longing, and the need for connection, and whether a reconciliation-on a community level, national level, or even global level-might be possible.This book will appeal to scholars in a variety of disciplines in the Humanities and the Social Sciences, from video game studies and media studies to English, history, philosophy, and popular culture. 98 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Celestial Dancers: Manipuri Dance on Australian Stage charts the momentous journey of the popularization of Manipur's Hindu dances in Australia. Tradition has it that the people of Manipur, a northeastern state of India, are descended from the celestial gandharvas, dance and music blessed among them as a God's gift. The intricately symbolic Hindu dances of Manipur in their original religious forms were virtually unseen and unknown outside India until an Australian impresario, Louise Lightfoot, brought them to the stage in the 1950s. Her experimental changes through a pioneering collaboration with dancers Rajkumar Priyagopal Singh and Ibetombi Devi modernized Manipuri dance for presentation on a global stage. This partnership moved Manipur's Hindu dances from the sphere of ritualistic temple practice to a formalized stage art abroad. Amit Sarwal chronicles how this movement, as in the case of other prominent Indian classical dances and dancers, enabled both Manipuri dance and dancers to gain recognition worldwide. This book is ideal for anyone with an interest in Hindu temple dance, Manipur dance, cross-cultural collaborations and the globalizing of Indian Classical Dance. The Celestial Dancers is a comprehensive study of how an exceptional Hindu dance form developed on the global stage. 162 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Staging Voice is a unique approach to the aesthetics of voice and its staging in performance. This study reflects on what it would mean to take opera's decisive attribute-voice-as the foundation of its staged performance. The book thinks of staging through the medium of voice. It is a nuances exploration, which brings together scholarly and directorial interpretations, and engages in detail with less frequently performed works of major and influential 20th-century artists-Erik Satie, Bertolt Brecht and Kurt Weill-as well as exposes readers to an innovative experimental work of Evelyn Ficarra and Valerie Whittington. The study is intertwined throughout with the author's staging of the works accessible online.This book will be of great interest to students and scholars in voice studies, opera, music theatre, musicology, directing, performance studies, practice-based research, theatre, visual art, stage design, and cultural studies. 146 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this thought-provoking volume, Eran Fisher interrogates the relationship between algorithms as epistemic devices and modern notions of subjectivity.Over the past few decades, as the instrumentalization of algorithms has created knowledge that informs our decisions, preferences, tastes, and actions, and the very sense of who we are, they have also undercut, and arguably undermined, the Enlightenment-era ideal of the subject. Fisher finds that as algorithms enable a reality in which knowledge is created by circumventing the participation of the self, they also challenge contemporary notions of subjectivity.Through four case-studies, this book provides an empirical and theoretical investigation of this transformation, analyzing how algorithmic knowledge differs from the ideas of critical knowledge which emerged during modernity - Fisher argues that algorithms create a new type of knowledge, which in turn changes our fundamental sense of self and our concept of subjectivity.This book will make a timely contribution to the social study of algorithms and will prove especially valuable for scholars working at the intersections of media and communication studies, internet studies, information studies, the sociology of technology, the philosophy of technology, and science and technology studies. 128 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Focusing on empathy as a key tool, this book examines the impact of hybrid working on staff mental health and how business leaders, managers, coaches and mentors can create a positive and motivated hybrid workforce. Part of the Business in Mind series, it is for anyone who is managing remote workers, whether individuals or teams. As the world of work has changed drastically since the Covid-19 pandemic with more staff working from home, the importance of nurturing staff well-being is more important than ever. Even though businesses are seeing the benefits of working at home, it can also create challenges. With the latest research and studies, this book explores practical ideas for finding the right working model and how to develop an appropriate leadership style. Uniquely, it discusses the neuroscience of stress to identify ways to improve workers' mental health and inform how managers can use this to create a positive work environment. 182 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 164 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -LGBTQI Digital Media Activism and Counter-Hate Speech in Italy analyzes the organizational communication practices of Italian LGBTQI activists.The book investigates digital media activism practices, and how, through artifacts of political engagement, activists are championing social change through non-violent communications. The author also interrogates whether legal means are enough to combat hate and promote a culture of human rights.This book is an essential read for students and scholars interested in LGBTQ rights and activism. 154 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book forges a link between residential CO2 emissions and time use, focussing on China as a key case study. To provide a better understanding of the energy implications of the lifestyle differences between urban and rural China, Pui Ting Wong and Yuan Xu utilise time-use methodology as an alternative way to explore the links between individual lifestyle and residential electricity consumption. They begin by examining how Chinese citizens divide their time between daily activities, highlighting patterns around indicators including age, gender, education, and economic status. They go on to quantify CO2 intensities of these time-use activities. Through this linkage, this book presents an alternative strategy for climate-friendly living, highlighting the ways in which urban planning can be deployed to help individuals adapt their time-use patterns for CO2 mitigation. Providing a novel contribution to the growing literature on residential electricity consumption, Residential Electricity Consumption in Urbanizing China will be of great interest to scholars of climate policy, energy studies, time use, and urban planning. 184 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Weaving together political, sociological, psychological, and epidemiological analyses, Social and Political Representations of the COVID-19 Crisis provides revealing insights into the transformations wrought by the pandemic and the social divisions it has exposed. Accounting for the realities of the pandemic across the globe, with a strong focus on experiences in the Global South, this book challenges readers to question their beliefs about the societies they live in and how these societies should respond to collective catastrophes. Originally published in Spanish, this English edition is thoroughly revised and updated.Social and Political Representations of the COVID-19 Crisis analyzes the varied strategies attempted in different parts of the world to deal with the pandemic, including elimination, mitigation, flattening the curve, and herd immunity, and the ramifications of these approaches. It argues that the different strategies are guided by social representations that can be analyzed on epistemological, emotional, and ethical-moral levels. Drawing upon a wide range of thinkers, the book also investigates the key role of psychological defense mechanisms, including different ways of denying the seriousness of the pandemic and different paranoid responses to pain and frustration, such as scapegoating and conspiracy theories.This timely book analyzes the transformations in the social fabric brought about by the pandemic and the questions it poses for the future of our societies. It will therefore be of great interest to students and researchers in the humanities, social sciences, and public health, as well as the general reader. 124 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Convictions Without Truth sets out to determine whether and to what extent science and law may coexist in an institutional relationship that truthfully generates individualization through application of forensic testimony for charges relating to violations of criminal law. In the first two chapters, readers are exposed to contemporary unscientific forensic practices as juxtaposed to the evidentiary standard announced by the United States Supreme Court in Daubert v. Merrill Dow Pharmaceuticals, as well as scientific requirements for validity and reliability of expert witness testimony. The remaining chapters provide an explanation for retention of existing, though faulty, forensic practices by way of analysis of path dependency, the fixation of belief, and neuro and cognitive psychology. Through immanent critique and unmasking, the book deconstructs prevailing forensic practices through application of existing published documentation. The final chapter addresses the fixation of belief from the perspective of neuropsychology and cognitive psychology. Readers will gain an understanding of the current concerns relating to application of contemporary forensic practices; current case law and federal rules guiding the introduction of expert witness testimony; and why it is that despite widely recognized concerns raised from within and outside of the criminal legal system, application of unscientific forensic practices continues. The book also shows how the criminal legal system is experiencing a paradigm shift due to dialectical juxtaposition of existing unscientific forensic practices with contemporary science. Readers are shown that because of its continued reliance upon unscientific forensic practices, the criminal legal system reveals its hegemonic commitment to social control through its willingness to accept 'satisfying' as opposed to 'truthful' results that generate wrongful convictions. Convictions Without Truth will be of particular interest to students, academics, and practitioners working within the criminal legal field. It will also appeal to those wanting to know more about forensics and criminal law. 96 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commercial and Popular Music in Higher Education brings together working examples of pedagogy in emerging areas of popular and commercial music to offer practical insights and provide a theoretical framework for today's music educators. Written by a diverse group of experts, the eight chapters address a range of contemporary contexts, including digital instrument ensembles, digital audio workstations, hip hop courses, pop vocal performance, rock bands, studio production, and more.Considering both the challenges and the benefits of integrating commercial and popular music into teaching, the contributors explore how doing so can enhance student learning. The authors show how a constructivist approach to music pedagogy enables student-led, real-world learning in higher education, and consider how diversity, equity, and inclusion intersect with teaching popular music performance. Compiling experiences and expert resources, this book provides a vital framework for all instructors teaching commercial and popular music. 138 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Organizations and Complex Adaptive Systems explains complexity theory within the organizational studies and discusses theapplicability of complex adaptive systems principles for intraorganizational and interorganizational levels.Complex adaptive systems and complexity theory have been studied in many different fields of science. When studying the application of complex adaptive systems within social sciences, not many are seen in real terms in contrary to the myriads of theories and propositions available. The complex adaptive systems perspective is presented in quantitative terms in natural sciences, but a quantitative approach has not been used within social sciences a lot comparatively. This book links the basics of complex adaptive systems to social sciences, focusing on organizational studies and covering interorganizational, organizational, and individual levels.It shows the latest state of knowledge on the topic and will be of interest to researchers, academics, managers, and students in the fields of management, organizational theory and behavior, and strategic management. 62 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Taiwan issue has always been a core national interest of mainland China, which has steadfastly vowed to fulfill national reunification. This book provides a comprehensive and updated explanation of the strategic motivations, behavioral logic, and policymaking rationale of Beijing's Taiwan policy. It will aid readers in predicting the future development of cross-Strait relations, reducing the risk of strategic miscalculations, and defusing potential geostrategic perils.The book analyzes Beijing's changing policy toward Taiwan during the Kuomintang and Democratic Progressive Party administrations. It explains the key driving forces for Beijing's Taiwan policy in these different periods, which have displayed fundamental shifts from confrontation to cooperation and then back to confrontation. The book also delves into how the rising strategic rivalry between China and the US may influence Beijing's Taiwan policy and the prospect of cross-Strait relations in the near future.The book will be a useful reference to deepen intellectual understanding of Beijing's broader security and diplomatic policies. It will also appeal to government policymakers who have a keen and vested interest in peace and security in the West Pacific. 140 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a collection of pithy and accessible essays on the nature and implications of human embodiment which explore the concept of 'human being' in the most unprecedented manner through seemingly disparate academic disciplines. With contributions from key researchers from around the world, this book engages with embodiment through the lens of 'new materialism'. It eschews the view that human beings are debased by materiality and creates a vision of humans as fully embodied creatures situated in a richly populated living planet. The essays in this volume will illustrate and foster new materialist thought in areas including psychology, astrophysics, geology, biology, sociology, philosophy, and the performing arts. The book's engaging and enlightening content is made accessible to readers with relatively little background in the various academic disciplines.This is an important and fascinating text which invites readers to explore and expand their understanding and experience of embodiment. It will be particularly useful for postgraduate students and scholars of theoretical and philosophical psychology, philosophy of the mind, and social and cultural anthropology. 168 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Gifts We Receive from Animals is a book guaranteed to brighten a reader's day. Professionals engaged in therapy work as well as those who have companion animals at home will enjoy learning about the many ways in which animals impact people's lives. Through a series of short, true-life stories, written by professionals engaged in animal assisted interventions, The Gifts We Receive from Animals reminds readers of the core essence of the human animal bond and the reason behind the growing phenomenon of animal assisted interventions. Readers will learn, for example, about the young child who shares her inner most thoughts with a dog and, as a result, learns how to talk with people; the soldier who feels comfortable and safe with a dog, a feeling he has been lacking since active duty; and the elderly adult who works through difficult physical therapy because of his therapy dog. The Gifts We Receive from Animals takes readers on a delightful journey, offering insights into the unique impact animals have in the lives of those they help. 198 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Race and Gender in the Western Music History Survey: A Teacher's Guide provides concrete information and approaches that will help instructors include women and people of color in the typical music history survey course and the foundational music theory classes. This book provides a reconceptualization of the principles that shape the decisions instructors should make when crafting the syllabus. It offers new perspectives on canonical composers and pieces that take into account musical, cultural, and social contexts where women and people of color are present. Secondly, it suggests new topics of study and pieces by composers whose work fits into a more inclusive narrative of music history. A thematic approach parallels the traditional chronological sequencing in Western music history classes. Three themes include people and communities that suffer from various kinds of exclusion: Locales & Locations; Forms & Factions; Responses & Reception. Each theme is designed to uncover a different cultural facet that is often minimized in traditional music history classrooms but which, if explored, lead to topics in which other perspectives and people can be included organically in the curriculum, while not excluding canonical composers. 176 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today's higher education music faculty and administrators are faced with extraordinary pressure to adapt, innovate, and change. But what change is most critical to pursue - and how can it be brought about effectively This concise volume brings together four seasoned thought leaders with distinct voices, each providing a complementary glimpse into how music faculty and administrators can help lead changes that truly matter. Making the case for transformations to better align music training in higher education with our culturally diverse society and the actual marketplace facing graduates, the perspectives collected here provide essential change management leadership strategies for music departments in the 21st century.Covering topics such as diversity and inclusion, institutional transformation, and preparing students for contemporary music careers, each chapter includes an outline of specific steps that can be taken individually and collectively towards needed change. Illuminating issues and providing practical suggestions, this book will enable both music faculty and administrators to confidently navigate change together with their communities. 122 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines a large-scale land acquisition project for rice production in Ghana's Volta Region, which has been purported by some to be a social and ecological showcase of a company entering a 'community-private partnership' with affected communities.Celebrated by national and international media, the project has received substantial amounts of funding from various donor organisations and claims to empower women through its much-lauded outgrower project. Although discourses of 'development', 'sustainability' and 'women's empowerment' are used by the investment company, the state and the customary authorities to legitimise the large-scale land acquisition, this book highlights how the deal benefits mainly the powerful elite, including elite women, and generally increases the depreciation of those already most marginalised, such as poor female-headed households and settler communities that were dependent on resources from the commons now enclosed and transformed into a rice farm. The author adopts a New Institutionalist perspective in social anthropology in order to analyse how this land acquisition has been implemented in a plural institutional context and how different actors use different rules and regulations and associated legitimating discourses to increase their bargaining power and to pursue their own interests in a changing legal context. In addition, this perspective shows how benefits and losses are distributed along different intersecting axes of power, such as class, gender, clan membership and age. By focusing on power, gender and legitimisation strategies in the context of institutional change caused by the large-scale land acquisition, this book fills a gap in the literature on large-scale land acquisitions while contributing to the development of a theoretical perspective on institutional change, power relations and ideological legitimisation.This book will be of great interest to students and scholars of land and resource grabbing, agricultural development and agribusiness, land management and development studies more broadly. 142 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Al-Ghazali and the Idea of Moral Beauty rethinks the relationship between the good and the beautiful by considering the work of eleventh-century Muslim theologian Abu Hamid al-Ghazali (d. 1111). A giant of Islamic intellectual history, al-Ghazali is celebrated for his achievements in a wide range of disciplines. One of his greatest intellectual contributions lies in the sphere of ethics, where he presided over an ambitious attempt to integrate philosophical and scriptural ideas into a seamless ethical vision. The connection between ethics and aesthetics turns out to be a signature feature of this account. Virtue is one of the forms of beauty, and human beings are naturally disposed to respond to it with love. The universal human response to beauty in turn provides the central paradigm for thinking about the love commanded by God. While al-Ghazali's account of divine love has received ample attention, his special way of drawing the good into relation with the beautiful has oddly escaped remark. In this book Sophia Vasalou addresses this gap by offering a philosophical and contextual study of this aspect of al-Ghazali's ethics and of the conception of moral beauty that emerges from it. This book will be of interest to scholars and students in Islamic ethics, Islamic intellectual history, and the history of ethics. 90 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The representation of sexual trafficking in the book of Esther has parallels with the cultural memories, histories, and materialized pain of African(a) girls and women across time and space, from the Persian Empire, to subsequent slave trade routes and beyond. Trafficking Hadassah illuminates that Africana female bodies have been and continue to be colonized and sexualized, exploited for profit and pleasure, causing adverse physical, mental, sexual, socio-cultural, and spiritual consequences for the girls and women concerned. It focuses on sexual trafficking both in the biblical book of Esther and during the transatlantic slave trade to demonstrate how gender and racism intersect with other forms of oppression, including legal oppression, which results in the sexual trafficking of African(a) females. It examines both the conditions and mechanisms by which the trafficking of the virgin girls (who are collectively identified) are legitimated and normalized in the book of Esther, alongside contemporary histories of Africana females. This important book examines ideologies and stereotypes that are used to justify the abuse in both contexts, challenges the complicity of biblical readers and interpreters in violence against girls and women, and illustrates how attention to the nameless, faceless African girls in the text is impacted by the #MeToo and #SayHerName social movements.This book will be of particular interest to those studying the Bible, religion, gender, theology, and sex trafficking. It is also an important book for those in the related fields of Africana Studies, Trauma Studies, Post-Colonial Studies, Diaspora Studies, Critical Race Studies, as well as to the general reader. 134 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management. 90 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume explores the abiding intellectual inertia in scientific psychology in relation to the discipline's engagement with problematic beliefs and assumptions underlying mainstream research practices, despite repeated critical analyses which reveal the weaknesses, and in some cases complete inappropriateness, of these methods. Such paradigmatic inertia is especially troublesome for a scholarly discipline claiming status as a science.The book offers penetrating analyses of many (albeit not all) of the most important areas where mainstream practices require either compelling justifications for their continuation or adjustments - possibly including abandonment - toward more apposite alternatives. Specific areas of concern addressed in this book include the systemic misinterpretation of statistical knowledge; the prevalence of a conception of measurement at odds with yet purporting to mimic the natural sciences; the continuing widespread reliance on null hypothesis testing; and the continuing resistance within psychology to the explicit incorporation of qualitative methods into its methodological toolbox. Broader level chapters examine mainstream psychology's systemic disregard for critical analysis of its tenets, and the epistemic and ethical problems this has created. This is a vital and engaging resource for researchers across psychology, and those in the wider behavioural and social sciences who have an interest in, or who use, psychological research methods. 144 pp. Englisch.…