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  • Lisa Wren

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 386894592X ISBN 13: 9783868945928

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

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    Taschenbuch. Condición: Neu. Neuware -Achtsamkeit angewöhnen ist ein schrittweises Achtsamkeits-Coaching-Programm, mit dem Sie Achtsamkeit zu einem Teil Ihrer täglichen Routine machen und Stress, Ängste und Unsicherheit in Ihrem Alltag besser bewältigen können. Deutsch.

  • Richard Newton

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 3868945938 ISBN 13: 9783868945935

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    Taschenbuch. Condición: Neu. Neuware -Dieser praktische Leitfaden zum Projektmanagement zeigt Ihnen, wie Sie ein Projekt erfolgreich aufsetzen, durchführen und erfolgreich abschließen können. Die Erfahrungen und Ansätze des Autoren Richard Newton bieten anderen Projektmanager\*innen optimale Unterstützung bei ihren Herausforderungen und Problemen. 223 pp. Deutsch.

  • Richard Newton

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 3868945938 ISBN 13: 9783868945935

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    Taschenbuch. Condición: Neu. Neuware -Dieser praktische Leitfaden zum Projektmanagement zeigt Ihnen, wie Sie ein Projekt erfolgreich aufsetzen, durchführen und erfolgreich abschließen können. Die Erfahrungen und Ansätze des Autoren Richard Newton bieten anderen Projektmanager\*innen optimale Unterstützung bei ihren Herausforderungen und Problemen.

  • Lisa Wren

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 386894592X ISBN 13: 9783868945928

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 19,95

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    Taschenbuch. Condición: Neu. Neuware -Achtsamkeit angewöhnen ist ein schrittweises Achtsamkeits-Coaching-Programm, mit dem Sie Achtsamkeit zu einem Teil Ihrer täglichen Routine machen und Stress, Ängste und Unsicherheit in Ihrem Alltag besser bewältigen können.

  • Jonathan Catling

    Idioma: Inglés

    Publicado por Pearson Education Limited Jun 2025, 2025

    ISBN 10: 1292467266 ISBN 13: 9781292467269

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 29,85

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    Taschenbuch. Condición: Neu. Neuware - Discover the ultimate revision guide to help you excel in your assessments!

  • Ronald Ebert

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 129247565X ISBN 13: 9781292475653

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    Taschenbuch. Condición: Neu. Neuware -A focus on the practical skills and important developments in business 640 pp. Englisch.

  • Ronald Ebert

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 129247565X ISBN 13: 9781292475653

    Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    Taschenbuch. Condición: Neu. Neuware -A focus on the practical skills and important developments in business 640 pp. Englisch.

  • Peter Atrill

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738669 ISBN 13: 9781292738666

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

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    Taschenbuch. Condición: Neu. Neuware -Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and will grow an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-read textbook will allow you to study techniques widely used in financial accounting, management accounting, and financial management in a single text, laying the foundation for successful business decisions in your future career. It is filled with relevant, real-life examples, helping you understand the relationship between principles and practice and how accounting concepts impact the financial decisions of real businesses. 'Highly recommended. The book comprehensively covers traditional and emerging concepts, simplifies complex financial topics, and provides practical examples, making it accessible for students without a finance background.' - Dr. Elmira Partovi, Senior Lecturer, Business and Law School, University of the West of England 'I recommend Accounting & Finance for Non-Specialists for its clear explanations and practical examples. It demystifies complex concepts, makes financial principles accessible, and is an invaluable read for non-specialists.' - Joan Ballantine, Professor of Accounting, Ulster University Business School Pair this text with MyLab Accounting MyLab Accounting is the teaching and learning resource available to support this title. It combines trusted author content with quizzes and assessments, and self-study capabilities. The MyLab for this book includes over 1500 auto-graded questions for students to attempt, and more than 15 videos explaining key concepts or working through problems. MyLab Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the Elektronisches Buch), search for: 9781292470603 Accounting and Finance for Non-Specialists13th Edition 'MyLab Package' which consists of: Print textbook ETextbook MyLab Accounting Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/ mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information. 568 pp. Englisch.

  • Peter Atrill

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738669 ISBN 13: 9781292738666

    Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    Taschenbuch. Condición: Neu. Neuware -Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and will grow an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-read textbook will allow you to study techniques widely used in financial accounting, management accounting, and financial management in a single text, laying the foundation for successful business decisions in your future career. It is filled with relevant, real-life examples, helping you understand the relationship between principles and practice and how accounting concepts impact the financial decisions of real businesses. 'Highly recommended. The book comprehensively covers traditional and emerging concepts, simplifies complex financial topics, and provides practical examples, making it accessible for students without a finance background.' - Dr. Elmira Partovi, Senior Lecturer, Business and Law School, University of the West of England 'I recommend Accounting & Finance for Non-Specialists for its clear explanations and practical examples. It demystifies complex concepts, makes financial principles accessible, and is an invaluable read for non-specialists.' - Joan Ballantine, Professor of Accounting, Ulster University Business School Pair this text with MyLab Accounting MyLab Accounting is the teaching and learning resource available to support this title. It combines trusted author content with quizzes and assessments, and self-study capabilities. The MyLab for this book includes over 1500 auto-graded questions for students to attempt, and more than 15 videos explaining key concepts or working through problems. MyLab Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the Elektronisches Buch), search for: 9781292470603 Accounting and Finance for Non-Specialists13th Edition 'MyLab Package' which consists of: Print textbook ETextbook MyLab Accounting Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/ mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information. 568 pp. Englisch.

  • Ronald Ebert

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 129247565X ISBN 13: 9781292475653

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 72,49

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    Cantidad disponible: 2 disponibles

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    Taschenbuch. Condición: Neu. Neuware -A focus on the practical skills and important developments in business.

  • Peter Atrill

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738669 ISBN 13: 9781292738666

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 74,99

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    Taschenbuch. Condición: Neu. Neuware -Familiarise yourself with the essential accounting and finance principles for business decision-making.

  • Dave Chaffey

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738081 ISBN 13: 9781292738086

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 83,99

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    Taschenbuch. Condición: Neu. Neuware -Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book has a supporting website at Digital marketing strategy advice - Smart Insights Digital MarketingPair this text with MyLab Marketing MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Marketing personalises learning and assessment to help improve results. MyLab Marketing is not included with this title. If you would like to purchase both the physical textbook and MyLab Marketing (which also comes with the eTextbook), search for: 9781292762593 Chaffey Digital Marketing 9th edition MyLab Package, which consists of: Print textbook eTextbook MyLab Management Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information. 576 pp. Englisch.

  • Dave Chaffey

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738081 ISBN 13: 9781292738086

    Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 83,99

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    Taschenbuch. Condición: Neu. Neuware -Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book has a supporting website at Digital marketing strategy advice - Smart Insights Digital MarketingPair this text with MyLab Marketing MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Marketing personalises learning and assessment to help improve results. MyLab Marketing is not included with this title. If you would like to purchase both the physical textbook and MyLab Marketing (which also comes with the eTextbook), search for: 9781292762593 Chaffey Digital Marketing 9th edition MyLab Package, which consists of: Print textbook eTextbook MyLab Management Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information. 576 pp. Englisch.

  • Fred David

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292745274 ISBN 13: 9781292745275

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 84,99

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    Taschenbuch. Condición: Neu. Neuware -Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business. 672 pp. Englisch.

  • Fred David

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292745274 ISBN 13: 9781292745275

    Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 84,99

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    Taschenbuch. Condición: Neu. Neuware -Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business. 672 pp. Englisch.

  • Dave Chaffey

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738081 ISBN 13: 9781292738086

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 83,99

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    Taschenbuch. Condición: Neu. Neuware -Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book is also available as an Elektronisches Buch and interactive Pearson eTextbook.

  • Fred David

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292745274 ISBN 13: 9781292745275

    Librería: Wegmann1855, Zwiesel, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 84,99

    EUR 25,95 shipping
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    Cantidad disponible: 2 disponibles

    Añadir al carrito

    Taschenbuch. Condición: Neu. Neuware -Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

  • Ronald Ebert

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 129247565X ISBN 13: 9781292475653

    Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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    EUR 72,49

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    Taschenbuch. Condición: Neu. Neuware -A focus on the practical skills and important developments in businessPearson Benelux B.V., St.-Martin-Straße 82, 81541 München 640 pp. Englisch.

  • Peter Atrill

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738669 ISBN 13: 9781292738666

    Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 74,99

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    Taschenbuch. Condición: Neu. Neuware -Familiarise yourself with the essential accounting and finance principles for business decision-makingPearson Benelux B.V., St.-Martin-Straße 82, 81541 München 568 pp. Englisch.

  • Dave Chaffey

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738081 ISBN 13: 9781292738086

    Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 83,99

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    Taschenbuch. Condición: Neu. Neuware -Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book is also available as an Elektronisches Buch and interactive Pearson eTextbook.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 576 pp. Englisch.

  • Ronald Ebert

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 129247565X ISBN 13: 9781292475653

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

    Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

    Contactar al vendedor

    EUR 77,85

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    Taschenbuch. Condición: Neu. Neuware - A focus on the practical skills and important developments in business.

  • Fred David

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292745274 ISBN 13: 9781292745275

    Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania

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    Taschenbuch. Condición: Neu. Neuware -Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 672 pp. Englisch.

  • Peter Atrill

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738669 ISBN 13: 9781292738666

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    Taschenbuch. Condición: Neu. Neuware - Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and will grow an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-read textbook will allow you to study techniques widely used in financial accounting, management accounting, and financial management in a single text, laying the foundation for successful business decisions in your future career. It is filled with relevant, real-life examples, helping you understand the relationship between principles and practice and how accounting concepts impact the financial decisions of real businesses. 'Highly recommended. The book comprehensively covers traditional and emerging concepts, simplifies complex financial topics, and provides practical examples, making it accessible for students without a finance background.' - Dr. Elmira Partovi, Senior Lecturer, Business and Law School, University of the West of England 'I recommend Accounting & Finance for Non-Specialists for its clear explanations and practical examples. It demystifies complex concepts, makes financial principles accessible, and is an invaluable read for non-specialists.' - Joan Ballantine, Professor of Accounting, Ulster University Business School Pair this text with MyLab Accounting MyLab Accounting is the teaching and learning resource available to support this title. It combines trusted author content with quizzes and assessments, and self-study capabilities. The MyLab for this book includes over 1500 auto-graded questions for students to attempt, and more than 15 videos explaining key concepts or working through problems. MyLab Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the Elektronisches Buch), search for: 9781292470603 Accounting and Finance for Non-Specialists13th Edition 'MyLab Package' which consists of: Print textbook ETextbook MyLab Accounting Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/ mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

  • Dave Chaffey

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292738081 ISBN 13: 9781292738086

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    Taschenbuch. Condición: Neu. Neuware - Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book has a supporting website at Digital marketing strategy advice - Smart Insights Digital MarketingPair this text with MyLab Marketing MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Marketing personalises learning and assessment to help improve results. MyLab Marketing is not included with this title. If you would like to purchase both the physical textbook and MyLab Marketing (which also comes with the eTextbook), search for: 9781292762593 Chaffey Digital Marketing 9th edition MyLab Package, which consists of: Print textbook eTextbook MyLab Management Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

  • Sheridan Titman

    Idioma: Inglés

    Publicado por Pearson Education Limited Jun 2025, 2025

    ISBN 10: 129273115X ISBN 13: 9781292731155

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    EUR 92,20

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    Taschenbuch. Condición: Neu. Neuware.

  • Fred David

    Idioma: Inglés

    Publicado por Pearson Jun 2025, 2025

    ISBN 10: 1292745274 ISBN 13: 9781292745275

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    EUR 89,98

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    Taschenbuch. Condición: Neu. Neuware - Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

  • Cheryl Cleaves

    Idioma: Inglés

    Publicado por Pearson Education Limited Jun 2025, 2025

    ISBN 10: 1292748672 ISBN 13: 9781292748672

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    EUR 96,51

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    Taschenbuch. Condición: Neu. Neuware.

  • Paula Bruice

    Idioma: Inglés

    Publicado por Pearson Education Limited Jun 2025, 2025

    ISBN 10: 1292471417 ISBN 13: 9781292471419

    Librería: AHA-BUCH GmbH, Einbeck, Alemania

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    EUR 118,34

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    Taschenbuch. Condición: Neu. Neuware.

  • Sina Haghiri

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 3868946330 ISBN 13: 9783868946338

    Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

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    Taschenbuch. Condición: Neu. Neuware -Der Aufnahmetest Psychologie ist die ideale Vorbereitung für den Psychologie-Aufnahmetest in Österreich. Er bietet angehenden Studierenden einen umfassenden Überblick über die drei Testteile und zeigt, wie sie ihre Ressourcen effektiv einteilen können, um am Prüfungstag bestens vorbereitet zu sein und sich für einen Psychologie-Studienplatz zu qualifizieren. Deutsch.

  • Sina Haghiri

    Idioma: Alemán

    Publicado por Pearson Studium Jun 2025, 2025

    ISBN 10: 3868946330 ISBN 13: 9783868946338

    Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania

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    EUR 38,95

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    Taschenbuch. Condición: Neu. Neuware -Der Aufnahmetest Psychologie ist die ideale Vorbereitung für den Psychologie-Aufnahmetest in Österreich. Er bietet angehenden Studierenden einen umfassenden Überblick über die drei Testteile und zeigt, wie sie ihre Ressourcen effektiv einteilen können, um am Prüfungstag bestens vorbereitet zu sein und sich für einen Psychologie-Studienplatz zu qualifizieren. Deutsch.