oxford elsevier (Más de 2.100 resultados)

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. "Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, "Marketing Plans" is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. NEW in the second edition is a chapter on the Digital Revolution, covering digital TV, digital radio, MP3 players, etc, and a chapter on the Communications Revolution, including mobile phone technology and GPS. Coverage of microprocessors, microcontrollers and integrated circuits has been thoroughly updated and expanded. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book is about how to manage in a total quality way and is structured around the words understanding, commitment, organization, measurement (costs), planning, design, system, capability, control, teamwork and implementation. Essential steps for the successful introduction of TQM are set out under these headings. Aimed at directors, and managers in industrial, commercial and service organizations, the book guides the reader through the language of TQM and sets down a clear way to proceed for the whole organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. As the basis of equations (and therefore problem-solving), linear algebra is the most widely taught sub-division of pure mathematics. Dr Allenby has used his experience of teaching linear algebra to write a lively book on the subject that includes historical information about the founders of the subject as well as giving a basic introduction to the mathematics undergraduate. The whole text has been written in a connected way with ideas introduced as they occur naturally. As with the other books in the series, there are many worked examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The first two chapters outline the causes of circulation patterns in the atmosphere and oceans, emphasizing the interactions between them. Chapter 3 deals with the surface circulation (including mesoscale eddies), using a minimum of mathematics. Chapter 4 reviews the history of ideas about ocean circulation (with special reference to the North Atlantic gyre), and Chapter 5 describes the major current systems at high and low latitudes. The final Chapter returns to the theme of ocean-atmosphere interaction, especially the global transport of heat and freshwater, and the formation of sub-surface water masses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Written for non-specialist users of electric motors and drives, this book explains how electric drives work and compares the performance of the main systems, with many examples of applications. The author's approach - using a minimum of mathematics - has made this book equally popular as an outline for professionals and an introductory student text. * First edition (1990) has sold over 6000 copies. Drives and Controls on the first edition: 'This book is very readable, up-to-date and should be extremely useful to both users and o.e.m. designers. I unhesitatingly recommend it to any busy engineer who needs to make informed judgements about selecting the right drive system.' New features of the second edition: * New section on the cycloconverter drive. * More on switched relectance motor drives. * More on vector-controlled induction motor drives. * More on power switching devices. * New 'question and answer' sections on common problems and misconceptions. * Updating throughout. Electric Motors and Drives is for non-specialist users of electric motors and drives. It fills the gap between specialist textbooks (which are pitched at a level which is too academic for the average user) and the more prosaic 'handbooks' which are filled with useful detail but provide little opportunity for the development of any real insight or understanding. The book explores most of the widely-used modern types of motor and drive, including conventional and brushless d.c., induction motors (mains and inverter-fed), stepping motors, synchronous motors (mains and converter-fed) and reluctance motors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A 2nd revised handbook offering an explanation of all the basic building processes and techniques, and the regulations that govern them. Updated in line with the latest Building Regulations, including new insulation requirements, and other European standards. First published in 1991. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A comprehensive text on mechanical technology for students of mechanical engineering. Coverage is provided of stress analysis, dynamics, thermodynamics and fluid mechanics. This edition has an expanded section on heat transfer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A comprehensive illustrated guide to the body of four wheeled vehicles and their engine components and how these elements work together. Aimed at City and Guild students on repair and servicing of road vehicles courses, level I to III, and BTEC motor vehicle engineering students level I to III. Second revised edition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. As an introduction to discrete mathematics, this text provides a straightforward overview of the range of mathematical techniques available to students. Assuming very little prior knowledge, and with the minimum of technical complication, it gives an account of the foundations of modern mathematics: logic; sets; relations and functions. It then develops these ideas in the context of three particular topics: combinatorics (the mathematics of counting); probability (the mathematics of chance) and graph theory (the mathematics of connections in networks). Worked examples and graded exercises are used throughout to develop ideas and concepts. The format of this book is such that it can be easily used as the basis for a complete modular course in discrete mathematics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Electric Motors and Drives is intended for non-specialist users of electric motors and drives, filling the gap between theory-based academic textbooks and the more prosaic 'handbooks', which provide useful detail but little opportunity for the development of real insight and understanding. The book explores all of the widely-used modern types of motor and drive, including conventional and brushless D.C., induction motors and servo drives, providing readers with the knowledge to select the right technology for a given job. Austin Hughes' approach, using a minimum of maths, has established Electric Motors and Drives as a leading guide for engineers, and the key to a complex subject for a wider readership, including technicians, managers and students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. COBOL for Students has established itself as one of the most successful teaching texts on COBOL programming and is now in its fourth edition. The first part of the book concentrates on the fundamentals of the language and takes students to the point where they can write modestly sized programs using sequential files. Part two assumes competence in elementary COBOL and explains design and other programming techniques which should be part of the professional programmer's repertoire. Part three extends the student's knowledge of the language by explaining some of the more advanced features of COBOL. Written for students learning COBOL for the first time, it takes the reader from the basic fundamentals right through to some of the more advanced features in one handy, and inexpensive volume. As many lecture courses have been based upon earlier editions of this book, this edition maintains the highly successful style and format and has been updated to include the 'Intrinsic Function Module for COBOL'. (This is the ANSI Standard X3.23a-1989 (COBOL 89) which has also been adopted as ISO International Standard 1989 Addendum 1 (an addendum to the ANSI Standard X3.23-1985 (COBOL 85)) and consists mainly of 42 predefined functions related to many different application areas). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Fine. This practical handbook gives a complete working knowledge of the basics and technology of linear electronics, with application examples in such fields as audio, radio, instrumentation and television. It offers a grounding in the technology of electronics as applied to linear circuit applications, and gives an explanation for all the mechanisms described.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. Focuses on project management skills for engineering, manufacturing & construction industries. Ideal for engineering project managers taking a Project Management Professional (PMP) qualification, this book covers all information for both the Project Management Institute (PMI) & the Association of Project Management (APM). Fully aligned with the latest 2006 updates to the syllabi & the latest revision of BS 6079 (British Standards Institute Guide to Project Management in the Construction Industry). * Covers the complete body of knowledge for project management professionals in the engineering, manufacturing & construction sectors * Covers all theory & practice for the newly revised PMP and APM qualification exams * Written by a qualified PMP exam accreditor & accompanied by online Q&A resources for self-testing. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Fair. Working through this student-centred text readers will be brought up to speed with the modelling of control systems using Laplace, and given a solid grounding of the pivotal role of control systems across the spectrum of modern engineering. A clear, readable text is supported by numerous worked example and problems. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.