Mit press ltd (Más de 24.000 resultados)

Paperback. Condición: Very Good. An innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience. Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of "teardown" from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood. Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online. Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's "front end" with experimental, covert investigations of its "back end." The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.…

Hardback. Condición: Good.

Paperback. Condición: Very Good. A personal, practical, and inspirational guide to written and oral STEM communications for scientists and technical professionals.In Sharing Our Science, scientist-turned-writing teacher Brandon Brown offers an eminently useful guidebook for STEM practitioners looking to communicate their technical work to either a technical or a broader audience. Professionals are increasingly required to communicate their work through blogs, podcasts, and newsletters and to submit to traditional media. After seeing his colleagues struggle to find a writing guide that tackled the unique challenges of writing and speaking about scientific topics, Brown set out to write the definitive handbook to assist STEM students, scientists, engineers, and tech workers alike.In this practical and relevant book, Brown uses his experience as a proven science communicator to cover three levels of writing: fundamental craft considerations, such as narrative tension, structure, sentences, and audience; unique scientific considerations, such as conveying numbers and utilizing metaphors; and finally, social considerations, such as public speaking and writing inside and outside of silos. In place of a reference manual, Brown?s engaging narrative guide clarifies the fundamental principles that impact all scientific communication tasks, from white papers and slide decks to Zoom meetings and emails. Sharing Our Science represents the culmination of a lifetime of writing, research, and teaching that will enrich scientists? careers and illuminate the ways in which science is done and conveyed to the world.…

Hardback. Condición: Very Good.

Paperback. Condición: Very Good. How to avoid a fiscal crisis in the next generation-- and how to protect yourself if the government acts too late: policy recommendations and individual strategies to protect against skyrocketing tax rates, drastically reduced health and retirement benefits, high inflation, and a ruined currency.In 2030, as 77 million baby boomers hobble into old age, walkers will outnumber strollers; there will be twice as many retirees as there are today but only 18 percent more workers. How will America handle this demographic overload? How will Social Security and Medicare function with fewer working taxpayers to support these programs? According to Laurence Kotlikoff and Scott Burns, if our government continues on the course it has set, we'll see skyrocketing tax rates, drastically lower retirement and health benefits, high inflation, a rapidly depreciating dollar, unemployment, and political instability. The government has lost its compass, say Kotlikoff and Burns, and the current administration is heading straight into the coming generational storm.But don't panic. To solve a problem you must first understand it. Kotlikoff and Burns take us on a guided tour of our generational imbalance, first introducing us to the baby boomers--their long retirement years and the protracted delay in their departure to the next world. Then there's the fiscal child abuse that will double the taxes paid by the next generation. There's also the deficit delusion of the under-reported national debt. And none of this, they say, will be solved by any of the popularly touted remedies: cutting taxes, technological progress, immigration, foreign investment, or the elimination of wasteful government spending.So how can the United States avoid this demographic/fiscal collision? Kotlikoff and Burns propose bold new policies, including meaningful reforms of Social Security, and Medicare. Their proposals are simple, straightforward, and geared to attract support from both political parties. But just in case politicians won't take the political risk to chart a new direction, Kotlikoff and Burns also offer a life jacket--guidelines for individuals to protect their financial health and retirement.This paperback edition of The Coming Generational Storm has been revised and updated and includes a new foreword by the authors.…

Paperback. Condición: Good. A leading critic examines the connections between obesity and architecture, unchecked sprawl and unchecked appetites, and other forms of insatiability that are hurting our planet and bodies. Welcome to Blubberland--a world of quadruple-garaged mansions, vast malls, gated communities, stretch limos, and posh resorts. Blubberland is a place, but it is also a state of mind: we expect to be happy (trophy house, SUV in the driveway, home entertainment system, pension fund, cosmetic surgery), but in fact we've grown increasingly bloated, bored, and miserable. In Blubberland, award-winning critic Elizabeth Farrelly looks at our "superfluous superfluity," our huge eco-footprint, and asks why we find it so hard to abandon habits we know to be destructive. Why can't we build human-scale cities, design meaningful public spaces, eat reasonable meals, and stop assaulting nature? Farrelly, trained as an architect, begins this story with architecture, urban sprawl, and housing, but she does not end there. She also looks at "affluenza," childhood asthma, diabetes, addiction, beauty, ugliness, narcissism, climate change, mega-churches, big box retailers, sustainability, depression, anorexia, and the links that collect all of these issues under the same roof--the roof, as it were, of the McMansion. As "big" becomes more and more pervasive, and success is seen in increasingly measurable and material terms, the goal of happiness jeopardizes our survival. Blubberland is a smart, thoughtful, and stylish argument for turning things around.…

Hardback. Condición: Good. How to educate the next generation of college students to invent, to create, and to discover--filling needs that even the most sophisticated robot cannot.Driverless cars are hitting the road, powered by artificial intelligence. Robots can climb stairs, open doors, win Jeopardy, analyze stocks, work in factories, find parking spaces, advise oncologists. In the past, automation was considered a threat to low-skilled labor. Now, many high-skilled functions, including interpreting medical images, doing legal research, and analyzing data, are within the skill sets of machines. How can higher education prepare students for their professional lives when professions themselves are disappearing? In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover--to fill needs in society that even the most sophisticated artificial intelligence agent cannot.A robot-proof education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society--a scientific proof, a hip-hop recording, a web comic, a cure for cancer. Aoun lays out the framework for a new discipline, humanics, which builds on our innate strengths and prepares students to compete in a labor market in which smart machines work alongside human professionals. The new literacies of Aoun's humanics are data literacy, technological literacy, and human literacy. Students will need data literacy to manage the flow of big data, and technological literacy to know how their machines work, but human literacy--the humanities, communication, and design--to function as a human being. Life-long learning opportunities will support their ability to adapt to change.The only certainty about the future is change. Higher education based on the new literacies of humanics can equip students for living and working through change.…

Hardback. Condición: Very Good. How to educate the next generation of college students to invent, to create, and to discover--filling needs that even the most sophisticated robot cannot.Driverless cars are hitting the road, powered by artificial intelligence. Robots can climb stairs, open doors, win Jeopardy, analyze stocks, work in factories, find parking spaces, advise oncologists. In the past, automation was considered a threat to low-skilled labor. Now, many high-skilled functions, including interpreting medical images, doing legal research, and analyzing data, are within the skill sets of machines. How can higher education prepare students for their professional lives when professions themselves are disappearing? In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover--to fill needs in society that even the most sophisticated artificial intelligence agent cannot.A robot-proof education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society--a scientific proof, a hip-hop recording, a web comic, a cure for cancer. Aoun lays out the framework for a new discipline, humanics, which builds on our innate strengths and prepares students to compete in a labor market in which smart machines work alongside human professionals. The new literacies of Aoun's humanics are data literacy, technological literacy, and human literacy. Students will need data literacy to manage the flow of big data, and technological literacy to know how their machines work, but human literacy--the humanities, communication, and design--to function as a human being. Life-long learning opportunities will support their ability to adapt to change.The only certainty about the future is change. Higher education based on the new literacies of humanics can equip students for living and working through change.…

Paperback. Condición: Good. For much of human evolution, the natural world was one of the most important contexts of children's maturation. Indeed, the experience of nature was, and still may be, a critical component of human physical, emotional, intellectual, and even moral development. Yet scientific knowledge of the significance of nature during the different stages of childhood is sparse. This book provides scientific investigations and thought-provoking essays on children and nature. Children and Nature incorporates research from cognitive science, developmental psychology, ecology, education, environmental studies, evolutionary psychology, political science, primatology, psychiatry, and social psychology. The authors examine the evolutionary significance of nature during childhood; the formation of children's conceptions, values, and sympathies toward the natural world; how contact with nature affects children's physical and mental development; and the educational and political consequences of the weakened childhood experience of nature in modern society.…

Hardback. Condición: Good. Why our brains aren't built for media multitasking, and how we can learn to live with technology in a more balanced way.Brilliant and practical, just what we need in these techno-human times.--Jack Kornfield, author of The Wise HeartMost of us will freely admit that we are obsessed with our devices. We pride ourselves on our ability to multitask--read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7 Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen--a neuroscientist and a psychologist--explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology.The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related--referred to by the authors as interference--collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we must check in on social media immediately.Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.…

Hardback. Condición: Very Good. Why our brains aren't built for media multitasking, and how we can learn to live with technology in a more balanced way.Brilliant and practical, just what we need in these techno-human times.--Jack Kornfield, author of The Wise HeartMost of us will freely admit that we are obsessed with our devices. We pride ourselves on our ability to multitask--read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7 Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen--a neuroscientist and a psychologist--explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology.The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related--referred to by the authors as interference--collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we must check in on social media immediately.Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.…

Hardback. Condición: Good. The first American woman to walk in space recounts her experience as part of the team that launched, rescued, repaired, and maintained the Hubble Space Telescope The Hubble Space Telescope has revolutionized our understanding of the universe. It has, among many other achievements, revealed thousands of galaxies in what seemed to be empty patches of sky; transformed our knowledge of black holes; found dwarf planets with moons orbiting other stars; and measured precisely how fast the universe is expanding. In Handprints on Hubble, retired astronaut Kathryn Sullivan describes her work on the NASA team that made all this possible. Sullivan, the first American woman to walk in space, recounts how she and other astronauts, engineers, and scientists launched, rescued, repaired, and maintained Hubble, the most productive observatory ever built. Along the way, Sullivan chronicles her early life as a "Sputnik Baby," her path to NASA through oceanography, and her initiation into the space program as one of "thirty-five new guys." (She was also one of the first six women to join NASA's storied astronaut corps.) She describes in vivid detail what liftoff feels like inside a spacecraft (it's like "being in an earthquake and a fighter jet at the same time"), shows us the view from a spacewalk, and recounts the temporary grounding of the shuttle program after the Challenger disaster. Sullivan explains that "maintainability" was designed into Hubble, and she describes the work of inventing the tools and processes that made on-orbit maintenance possible. Because in-flight repair and upgrade was part of the plan, NASA was able to fix a serious defect in Hubble's mirrors-leaving literal and metaphorical "handprints on Hubble." Handprints on Hubble was published with the support of the MIT Press Fund for Diverse Voices.…

Paperback. Condición: Good. From Science Finds, Industry Applies, Man Conforms (motto of the 1933 Chicago USA World's Fair)--to People Propose, Science Studies, Technology Conforms (Donald Norman's person-centered motto for the twenty-first centuray).Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now.…

Paperback. Condición: Very Good. From Science Finds, Industry Applies, Man Conforms (motto of the 1933 Chicago USA World's Fair)--to People Propose, Science Studies, Technology Conforms (Donald Norman's person-centered motto for the twenty-first centuray).Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now.…

Paperback. Condición: Very Good. A noted philosopher proposes a naturalistic (rather than supernaturalistic) way to solve the really hard problem: how to live in a meaningful way--how to live a life that really matters--even as a finite material being living in a material world. If consciousness is the hard problem in mind science--explaining how the amazing private world of consciousness emerges from neuronal activity--then the really hard problem, writes Owen Flanagan in this provocative book, is explaining how meaning is possible in the material world. How can we make sense of the magic and mystery of life naturalistically, without an appeal to the supernatural? How do we say truthful and enchanting things about being human if we accept the fact that we are finite material beings living in a material world, or, in Flanagan's description, short-lived pieces of organized cells and tissue?Flanagan's answer is both naturalistic and enchanting. We all wish to live in a meaningful way, to live a life that really matters, to flourish, to achieve eudaimonia--to be a happy spirit. Flanagan calls his empirical-normative inquiry into the nature, causes, and conditions of human flourishing eudaimonics. Eudaimonics, systematic philosophical investigation that is continuous with science, is the naturalist's response to those who say that science has robbed the world of the meaning that fantastical, wishful stories once provided.Flanagan draws on philosophy, neuroscience, evolutionary biology, and psychology, as well as on transformative mindfulness and self-cultivation practices that come from such nontheistic spiritual traditions as Buddhism, Confucianism, Aristotelianism, and Stoicism, in his quest. He gathers from these disciplines knowledge that will help us understand the nature, causes, and constituents of well-being and advance human flourishing. Eudaimonics can help us find out how to make a difference, how to contribute to the accumulation of good effects--how to live a meaningful life.…

Paperback. Condición: Very Good. A new edition of a book that takes a comprehensive look at the ways economic processes affect global environmental outcomes. This comprehensive and accessible book fills the need for a political economy view of global environmental politics, focusing on the ways international economic processes affect environmental outcomes. It examines the main actors and forces shaping global environmental management, particularly in the developing world. Moving beyond the usual emphasis on international agreements and institutions, it strives to capture not only academic theoretical debates but also views on politics, economics, and the environment within the halls of global conferences, on the streets during antiglobalization protests, and in the boardrooms of international agencies, nongovernmental organizations, and industry associations. The book maps out an original typology of four contrasting worldviews of environmental change-those of market liberals, institutionalists, bioenvironmentalists, and social greens-and uses them as a framework to examine the links between the global political economy and ecological change. This typology provides a common language for students, instructors, and scholars to discuss the issues across the classical social science divisions.The second edition of this popular text has been thoroughly revised and updated to reflect recent events, including the food crisis of 2007-2008, the financial meltdown of 2008, and the Copenhagen Climate Conference of 2009. Topics covered include the environmental implications of globalization; wealth, poverty, and consumption; global trade; transnational corporations; and multilateral and private finance.…

Paperback. Condición: Good. The basics of the profession and practice of architecture, presented in illustrated A-Z form. The word "architect" is a noun, but Doug Patt uses it as a verb--coining a term and making a point about using parts of speech and parts of buildings in new ways. Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with "A is for Asymmetry" (as seen in Chartres Cathedral and Frank Gehry), detouring through "N is for Narrative," and ending with "Z is for Zeal" (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.) How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins. How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect.…

Paperback. Condición: Good. Can we change the minds of science deniers? Encounters with flat earthers, anti-vaxxers, coronavirus truthers, and others. "Climate change is a hoax--and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed--they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we convince such people otherwise? How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill. Drawing on his own experience--including a visit to a Flat Earth convention--as well as academic research, McIntyre outlines the common themes of science denialism, present in misinformation campaigns ranging from tobacco companies' denial in the 1950s that smoking causes lung cancer to today's anti-vaxxers. He describes attempts to use his persuasive powers as a philosopher to convert Flat Earthers; surprising discussions with coal miners; and conversations with a scientist friend about genetically modified organisms in food. McIntyre offers tools and techniques for communicating the truth and values of science, emphasizing that the most important way to reach science deniers is to talk to them calmly and respectfully--to put ourselves out there, and meet them face to face.…

Paperback. Condición: Good. A timely complement to John Bruer's>Schools for Thought, Classroom Lessons documents eight projects that apply cognitive research to improve classroom practice. The chapter authors are all principal investigators in an influential research initiative on cognitive science and education. Classroom Lessons describes their collaborations with classroom teachers aimed at improving teaching and learning for students in grades K-12. The eight projects cover writing, mathematics, history, social science, and physics. Together they illustrate that principles emerging from cognitive science form the basis of a science of instruction that can be applied across the curriculum.The book is divided into three sections: applications of cognitive research to teaching specific content areas; applications for learning across the curriculum; and applications that challenge traditional concepts of classroom-based learning environments.Chapters consider explicit models of knowledge with corresponding instruction designed to enable learners to build on that knowledge, acquisition of specified knowledge, and what knowledge is useful in contemporary curricula.ContributorsKate McGilly. Sharon A. Griffin, Robbie Case, and Robert S. Siegler. Earl Hunt and Jim Minstrell. Kathryn T. Spoehr. Howard Gardner, Mara Krechevsky, Robert J. Sternberg, and Lynn Okagaki. Irene W. Gaskins. The Cognition and Technology Group at Vanderbilt. Marlene Scardamalia, Carl Bereiter, and Mary Lamon. Ann L. Brown and Joseph C. Campione. John T. Bruer. A Bradford Book.…

Paperback. Condición: Very Good. The basics of the profession and practice of architecture, presented in illustrated A-Z form. The word "architect" is a noun, but Doug Patt uses it as a verb--coining a term and making a point about using parts of speech and parts of buildings in new ways. Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with "A is for Asymmetry" (as seen in Chartres Cathedral and Frank Gehry), detouring through "N is for Narrative," and ending with "Z is for Zeal" (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.) How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins. How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect.…

Paperback. Condición: Good. The relationship between management and digital technology: experts present a new agenda for the practice of management. Digital technology has profoundly affected the ways that businesses design and produce goods, manage internal communication, and connect with customers. But the next phase of the digital revolution raises a new set of questions about the relationship between technology and the practice of management. Managers in the digital era must consider how big data can inform hiring decisions, whether new communication technologies are empowering workers or unleashing organizational chaos, what role algorithms will play in corporate strategy, and even how to give performance feedback to a robot. This collection of short, pithy essays from MIT Sloan Management Review, written by both practitioners and academic experts, explores technology's foundational impact on management. Much of the conversation around these topics centers on the evolving relationship between humans and cognitive technologies, and the essays reflect this-considering, for example, not only how to manage a bot but how cognitive systems will enhance business decision making, how AI delivers value, and the ethics of algorithms. ContributorsAjay Agrawal, Robert D. Austin, David H. Autor, Andrew Burgert, Paul R. Daugherty, Thomas H. Davenport, R. Edward Freeman, Joshua S. Gans, Avi Goldfarb, Lynda Gratton, Reid Hoffman, Bala Iyer, Gerald C. Kane, Frieda Klotz, Rita Gunther McGrath, Paul Michelman, Andrew W. Moore, Nicola Morini-Bianzino, Tim O'Reilly, Bidhan L. Parmar, Ginni Rometty, Bernd Schmitt, Alex Tapscott, Don Tapscott, Monideepa Tarafdar, Catherine J. Turco, George Westerman, H. James Wilson, Andrew S. Winston.…

Hardback. Condición: Very Good. How colleges and universities can live up to their ideals of diversity, and why inclusivity and excellence go hand in hand.Most colleges and universities embrace the ideals of diversity and inclusion, but many fall short, especially in the hiring, retention, and advancement of faculty who would more fully represent our diverse world--in particular women and people of color. In this book, Abigail Stewart and Virginia Valian argue that diversity and excellence go hand in hand and provide guidance for achieving both. Stewart and Valian, themselves senior academics, support their argument with comprehensive data from a range of disciplines. They show why merit is often overlooked; they offer statistics and examples of individual experiences of exclusion, such as being left out of crucial meetings; and they outline institutional practices that keep exclusion invisible, including reliance on proxies for excellence, such as prestige, that disadvantage outstanding candidates who are not members of the white male majority.Perhaps most important, Stewart and Valian provide practical advice for overcoming obstacles to inclusion. This advice is based on their experiences at their own universities, their consultations with faculty and administrators at many other institutions, and data on institutional change. Stewart and Valian offer recommendations for changing structures and practices so that people become successful in ways that benefit everyone. They describe better ways of searching for job candidates; evaluating candidates for hiring, tenure, and promotion; helping faculty succeed; and broadening rewards and recognition.…

Hardback. Condición: Good. A media guru shows us how to use social media intelligently, humanely, and, above all, mindfully.Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully. Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or crap detection), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody. Weeks, Anthony (ilustrador).…

Paperback. Condición: Very Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.…

Paperback. Condición: Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.…

Paperback. Condición: Fair. In this first systematic study of the connection between the new cognitive psychology and its importance to art, Solso reflects on the long relationship between humankind and art, observing that mind and art are one.An experienced and prolific writer, Robert Solso has a gift for simplifying sometimes difficult concepts in science. Here he brings a refreshing new approach to the psychology of art, synthesizing research from a vast collection of data on how humans perceive, process, and store information and applying it to the viewing and interpretation of art. In this first systematic study of the connection between the new cognitive psychology and its importance to art, Solso reflects on the long relationship between humankind and art, observing that mind and art are one. A major theme of this book, in fact, is that the clearest view of the mind comes when we create or experience art, a reverse of the usual view of art and cognition. The illustrations cover a wide range of examples, including African, Asian, and prehistoric art, but focusing primarily on Western art. The treatment of cognition applies a blend of the standard information-processing model, brain function, and neural networks. Cognitive Psychology series.…

Paperback. Condición: Very Good. In this first systematic study of the connection between the new cognitive psychology and its importance to art, Solso reflects on the long relationship between humankind and art, observing that mind and art are one.An experienced and prolific writer, Robert Solso has a gift for simplifying sometimes difficult concepts in science. Here he brings a refreshing new approach to the psychology of art, synthesizing research from a vast collection of data on how humans perceive, process, and store information and applying it to the viewing and interpretation of art. In this first systematic study of the connection between the new cognitive psychology and its importance to art, Solso reflects on the long relationship between humankind and art, observing that mind and art are one. A major theme of this book, in fact, is that the clearest view of the mind comes when we create or experience art, a reverse of the usual view of art and cognition. The illustrations cover a wide range of examples, including African, Asian, and prehistoric art, but focusing primarily on Western art. The treatment of cognition applies a blend of the standard information-processing model, brain function, and neural networks. Cognitive Psychology series.…

Paperback. Condición: Very Good. Umberto Eco's wise and witty guide to researching and writing a thesis, published in English for the first time.

Paperback. Condición: Good. Practitioners and scholars from a range of disciplines discuss how midsize farms can better connect with consumers, organize collectively to develop markets for their products, and promote public policies that address agriculture-of-the-middle issues.Agriculture in the United States today increasingly operates in two separate spheres: large, corporate-connected commodity production and distribution systems and small-scale farms that market directly to consumers. As a result, midsize family-operated farms find it increasingly difficult to find and reach markets for their products. They are too big to use the direct marketing techniques of small farms but too small to take advantage of corporate marketing and distribution systems. This crisis of the midsize farm results in a rural America with weakened municipal tax bases, job loss, and population flight. Food and the Mid-Level Farm discusses strategies for reviving an agriculture of the middle and creating a food system that works for midsize farms and ranches. Activists, practitioners, and scholars from a variety of disciplines, including sociology, political science, and economics, consider ways midsize farms can regain vitality by scaling up aspects of small farms' operations to connect with consumers, organizing together to develop markets for their products, developing food supply chains that preserve farmer identity and are based on fair business agreements, and promoting public policies (at international, federal, state, and community levels) that address agriculture-of-the-middle issues. Food and the Mid-Level Farm makes it clear that the demise of midsize farms and ranches is not a foregone conclusion and that the renewal of an agriculture of the middle will benefit all participants in the food system--from growers to consumers.…

Paperback. Condición: Good. From science advocate and March on Science National Co-Chair Jonathan M. Berman, an essential takedown of the anti-vaccination movement, from its nineteenth-century antecedents to today's Facebook activists, offering strategies for refuting false claims of friends and family. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists (including Kennedy scion Robert F. Kennedy Jr. and actress Jenny McCarthy) and the propagation of anti-vax claims through books, documentaries, and social media. In Anti-Vaxxers, Jonathan Berman explores the phenomenon of the anti-vaccination movement, recounting its history from its nineteenth-century antecedents to today's activism, examining its claims, and suggesting a strategy for countering them.…