John wiley sons ltd chichester (611 resultados)

Soft cover. Condición: As New. No Jacket. 1st Edition. 336 pages. Text clean. Book tight. Condition of Book Fine to Fine+.

Paperback. Condición: Very Good. Learn how to apply NLP to fine-tune life skills, build rapport, enhance communication, and become more persuasive One of the most exciting psychological techniques in use today, neuro-linguistic programming helps you model yourself on those-or, more accurately, the thought processes of those-who are stellar in their fields. Rooted in behavioral psychology of the 1970s, the concepts of NLP are now common to such diverse areas as business, education, sports, health, music and the performing arts-and have been instrumental in helping people change and improve their professional and personal lives. In this handy, informative guide, you will acquire a basic toolkit of NLP techniques, with advice on the NLP approach to goal-setting, as well as insights on how you think, form mental strategies, manage emotional states, and, finally, understand the world. With new content on new code NLP, symbolic modeling, clean language in the workplace and energetic NLP-techniques developed after the first edition Includes updated information throughout and two new chapters: Dipping into Modeling and Making Change Easier Not simply a guide to reprogramming your negative or habitual thoughts, this practical, down-to-earth introduction to NLP is the first step to fulfilling personal and professional ambitions and achieving excellence in every sphere of your life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. A guide to more precise identification and intervention with emotionally abused children. Author explores the concept of a damaged child, making it more explicit, more precise. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Having trouble putting down your Nikon D80 long enough to read the manual? Slip this convenient, fullcolor guide into your camera bag instead. Youll find big, clear color photos to help you identify the cameras many controls, complete information on using each button and dial, and breathtaking examples of the results. Then discover stepbystep recipes for shooting terrific photos in more than 15 specific situations. This indispensable guide is like having a personal photographic assistant. Testdrive your Nikon D80 with a Quick Tour.Learn to efficiently operate all your cameras controls.Review photographic basics like exposure, lighting, and composition.Explore different types of lenses.Discover the appropriate lens, ISO setting, aperture or mode, shutter speed, and lighting for a variety of subjects and situations.Get expert tips on downloading and editing your photos. Order today so youll have this goanywhere guide along wherever you go. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Includes advice on perfecting dialogue, plot, and endings Turn your bright idea into a brilliant novel With a published author advising you on how to write a great novel, and a literary agent on how to get a publishing deal, this guide gives you the complete inside track on the art and science of breaking into the fiction publishing industry. It takes you step-by-step from concept to contract so you have all the tools you need to tell your story with skill, and approach agents and publishers with confidence. * Structure your novel * Develop believable characters * Put the seven basic stories to work * Troubleshoot and edit your work * Get a good agent * Negotiate a deal. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. A practical, step-by-step guide to Maya 2012 This book is the ideal primer to getting started with Maya, the premier 3D animation and effects software used in movies, visual effects, games, cartoons, short films, and commercials. You'll learn the Maya interface and the basics of modeling, texturing, animating, and visual effects. Professional visual effects artist and instructor Dariush Derakhshani explains the nuances of the complex software, while creative tutorials offer realistic, professional challenges for those new to 3D. You'll be up and running in no time with the world's most popular professional 3D software application. * Provides a thorough, step-by-step introduction to Maya 2012 * Explains the core concepts of CG and working in 3D * Covers modeling, rigging, HDRI lighting, mental ray rendering, and more * Concepts are reinforced with tutorials that offer realistic challenges and clear explanations * Color insert provides real-world examples from talented beginning Maya users Build your Maya and animation skills from the ground up with this practical, thorough guide. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Your Canon EOS Rebel XS/1000D is small, lightweight, and packed with power and versatility. This handy, portable guide helps you take full advantage of Live View shooting, in-camera Canon EX SpeedLite control, intuitive, large-text menus, and all the controls. It offers innovative ideas and fresh thoughts to help you capture images that reflect your personal creative vision, plus advice on setting up your camera for your shooting style; using Canon's Picture Styles to manage color, contrast, and sharpness; and capturing outstanding action, wildlife, portrait, travel, nighttime, and macro shots. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The new building blocks for learning in a complex world This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignettes, international examples, and classroom samples that help illustrate the framework and provide an exciting view of twenty-first century teaching and learning. Explores the three main categories of 21st Century Skills: learning and innovations skills; digital literacy skills; and life and career skills Addresses timely issues such as the rapid advance of technology and increased economic competition Based on a framework developed by the Partnership for 21st Century Skills (P21) The book contains a DVD with video clips of classroom teaching. For more information on the book visit www.21stcenturyskillsbook.com. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The book pet lovers have been waiting for: professional advice on pet photography Every pet parent knows how difficult it is to get that calendar-quality photo of a beloved cat or dog. This guide to pet photography is long overdue! Pet lovers will find terrific tips to help them capture their pets? personalities in photos, while professional photographers who want to extend their business opportunities will value advice on the unique challenges of working with animals and creating the portraits their clients want. * With pet owners comprising more than 62 percent of Americans, there is an eager amateur market for a book that reveals how to get great photos of those furry family members * Zeroes in on pet photography as a growing specialty among professional photographers, and this book offers advice for creating great pet portraits as well as tips on working with animals and their owners * Explains how to capture expressions, avoid spooky eyes, edit for better images, work with multiple animals, and much more As the first serious guide to pet photography on the market, Beautiful Beasties has what pet parents and professional photographers need to capture memorable pet photos. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't - first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Knit neat items inspired by sassy roller derby girls with the thirty hip knitting patterns that you will find in Knockdown Knits: 30 Projects from the Roller Derby Track . Roller derby, with its cheeky players, fast-paced jams, heart-stopping pileups, and rowdy, raucous atmosphere, is just as hot as the designs in this unconventional book. The Naptown Roller Girls of Indianapolis, Indiana, share the patterns they use when they're knitting in the off-time. On skates, they're hell on wheels; in their spare time, they've discovered that knitting is a relaxing, creative outlet. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. This update of the successful first edition offers tools and methods for effectively thinking through the consequences of a given action before making major decisions. Managers will not only gain an understanding of effective tools and methodologies for modelling in decision making, but also come to understand how modelling functions alongside intuition,vision, and leadership. This is an invaluable guide to using modelling to explore potential scenarios and make the right business decision. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. This leading child development text has been widely acclaimed for its international coverage and its rigorous research-based approach. It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Dyslexia is a sensitive issue that can be difficult to identify and understand, and even trickier to cope with - but it needn't be something you or your child have to go through alone. Suitable for anxious parents, curious youngsters and adult sufferers alike, this book offers friendly, down-to-earth advice on recognising the signs and symptoms of dyslexia and understanding the best management methods and avenues of support. Understanding & Managing Dyslexia For Dummies covers:* Figuring Out What Dyslexia Is All About* Determining When to Get a Diagnosis* Exploring Your Options for Schools and Programmes* Taking Part in Your Child's Teaching Programme* Moving Beyond the Childhood Years About the author Katrina Cochrane began working for Dyslexia Action in 1999 and now delivers courses in dyslexia training and assesses and teaches both children and adults with dyslexia. Tracey Wood is a children's reading specialist, and the author of several For Dummies books. She has a Masters Degree in Education. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Good. "We all have aspects of ourselves that we would like to change, but many of us believe that a leopard can't change its spots - if that's you, stop there! "Cognitive Behavioural Therapy for Dummies" will help identify unhealthy modes of thinking - such as "a leopard can't change it's spots"! - that have been holding you back from the changes you want. CBT can help whether you're seeking to overcome anxiety and depression, boost self-esteem, lose weight, beat addiction or simply improve your outlook in your professional and personal life.". The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.…

Paperback. Condición: Very Good. "We all have aspects of ourselves that we would like to change, but many of us believe that a leopard can't change its spots - if that's you, stop there! "Cognitive Behavioural Therapy for Dummies" will help identify unhealthy modes of thinking - such as "a leopard can't change it's spots"! - that have been holding you back from the changes you want. CBT can help whether you're seeking to overcome anxiety and depression, boost self-esteem, lose weight, beat addiction or simply improve your outlook in your professional and personal life.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. In today's time-pressured, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Project Management For Dummies shows business professionals what works and what doesn't by examining the field's best practices. You can learn how to organise, estimate, and schedule projects more efficiently. Discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. This adaptation includes: The latest methods to manage resources and stay on track and within budget Coverage for dealing with the pros and cons of virtual teams Tips and information on setting realistic expectations and meeting everyone's needs Methods and strategies to get tasks done with minimal staff Tips and advice for motivating a project team The latest concepts and fundamentals behind best-practice project management techniques The mindset and skill set of today's most effective project managers-what it really takes to guarantee a successful project Information on how to involve project audiences by conducting a Stakeholder Analysis Trends and tough project types Assessment tools to determine strengths and weaknesses for everything from choosing software to selecting a project team Tactics for team motivation and the hottest risk management strategies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Good. From novice to nightclub -- without the nightmares. Whether you're a bedroom DJ looking to improve, or an accomplished amateur making the transition to playing live, DJing For Dummies has the accessible information you need. From what to buy (and what not to buy), mastering the beat, and reading a crowd, to all the tricks, techniques, and flourishes of a pro DJ, you'll be turning noise into notoriety in no time. Discover how to: Buy the essential equipment Set up your kit beatmatch seamlessly scratch with vinyl and CD make a great demo Market yourself as a DJ Explanations in plain English ' Get in get out' information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humour and fun Get Smart!@www.dummies.com Find listings of all our books Choose from many different subject categories Browse out free articles. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. …

Paperback. Condición: Very Good. If you're just beginning to dive into the world of 3D, this is the book for you." - Animation Magazine The Academy Award(r) winning Maya(r) 3D animation and effects software is the first choice of film and video artists, game developers, and 3D design professionals. Discover how to build, render, and animate your own digital models and scenes, and begin to develop professional-level Maya skills with the latest edition of this popular bestseller. Starting with the basics, the book builds from the ground up, combining straightforward text with practical examples that make it fun and easy to learn Maya's core features while introducing new Maya 8 elements such as improved polygon tools and enhanced rendering with mental ray. Clear-cut, engaging lessons let you experiment using the wealth of files provided on the CD-ROM. You'll also find an abundance of instructional and inspirational Maya creations in the full-color insert. The accompanying CD-ROMs images, movies, and scene files let you view material from the book right on your own computer. Tackle all-new rendering and dynamics tutorials and much more. The CD includes Maya Personal Learning Edition software. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. If you have a wheat allergy, gluten intolerance, coeliac disease, or just want to enjoy the benefits of a diet free from wheat, barley and rye, then this book is for you. Our expert author team of registered dieticians explain the basics of gluten intolerance and the medical problems associated with it, plus give you practical guidance on how to make the transition to a gluten-free lifestyle. Including over 60 delicious gluten-free recipes and tips on eating out, you can learn to control your food intake wherever you are. Living Gluten-Free For Dummies covers:* Knowing what you can and can't eat* Shopping and deciphering food labels* Coping with a gluten-free lifestyle on a day to day basis* Cooking crowd-pleasing gluten-free meals* Raising healthy gluten-free kids. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Are you thinking of getting started in home recording? Do you want to know the latest home recording technologies? Home Recording For Musicians For Dummies will get you recording music at home in no time. It shows you how to set up a home studio, record and edit your music, master it, and even distribute your songs. With this guide, you'll learn how to compare studio-in-a-box, computer-based, and stand-alone recording systems and choose what you need. You'll gain the skills to manage your sound, take full advantage of MIDI, mike common instruments, do overdubs and replace missed notes, understand the mastering process, and prepare your music for duplication. You'll also discover how to:* Put together all the things your home recording studio should have* Perform multitrack recording and venture into MIDI sequencing* Clean up your tracks by becoming an expert at mixing and editing* Choose the gear that suits your project* Add computers and software to your recording tools* Set up microphones and connect electronic instruments* Edit tracks, mix, master, and distribute your songs* Work with MIDI and electronic instruments* Get the most from guitars, horns, pianos, and vocals* Enhance your sound with professional editing tips Whether you're a beginning musician or a pro, Home Recording For Musicians For Dummies teaches you home recording basics so you can begin recording music at home and create great CDs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. A complete how-to from two of the world's top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world's most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.* Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed* Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue* Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and create an enterprise that embraces change. In plain-English writing, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise. You will understand the philosophy of Lean and adopt it not as a routine, but a way of life. This highly informative book teaches you:* The foundation and language of Lean* How to map the value stream and using it to your business's advantage* The philosophy of Kaizen* Different tools to improve management, customer service, and flow and pull* How to "Go Lean" within your business and across the industry* Avoid common mistakes in implementation* Seek out resources for assistance This simple, continuous improvement approach that minimizes waste and adds customer value is changing organizations of all sizes all over the world. Lean for Dummies will show you to take charge and engage your enterprise in a Lean transformation! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Whether you're a weekend cricketer or aspiring armchair expert, Cricket For Dummies helps you make sense of this fascinating sport. Not just a jargon busting guide to cricket's laws, techniques and tactics, it also contains advice on kitting yourself out and provides lessons on playing the game and improving your batting, bowling and fielding skills. For the budding fan, there's a guide to the greatest players, the memorable matches, and a tour through the cricketing scene - both domestic and international - giving you the knowledge you need to fully appreciate this special game. This book has been updated for the Ashes 2009, featuring revised information on new players, the Indian premier league, Stanford 20:20 and the latest coverage of past and future competitions. Julian Knight is a BBC journalist, writer, and cricket enthusiast. He is a former youth coach and captain, and has been a club cricketer for over 20 years. Consultant Editor Gary Palmer played first class cricket for ten years with Somerset before becoming a professional coach. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Get the facts on good nutrition, slim down, and feel great You've been hearing it since you were a little kid: "You are what you eat." But unlike most adages you've long since debunked, this wise saying is true! Good nutrition is the key to achieving and maintaining a healthy weight and lifelong good health?no matter how you slice it. Nutrition For Dummies is a one-size-fits-all guide to nutrition for anyone who may have fallen asleep in health class, wants to brush up on what they already know, or is looking to keep up-to-speed on the latest guidelines and research. It shows you how to manage your diet so you get the most bang (nutrients) for your buck (calories) and gives you the skinny on how to put together a healthy shopping list, how to prepare foods that are good for the body and soul, and ten easy ways to cut calories. * More than 20% new and updated information for this edition, including the truth about feeding your brain, vitamin D supplements, and energy drinks * Coverage of the new 2010 Dietary Guidelines For Americans report * Other titles by Rinzler: Controlling Cholesterol For Dummies An apple a day may not necessarily keep the doctor away, but with the simple guidance of Nutrition For Dummies, you can be on your way to living a happier, healthier ever after. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Thinking about getting a ferret? Want to make sure you're giving the ferret you already have the best possible care? Ferrets For Dummies helps you decide whether a ferret is for you and give your little fellah a healthy, happy home. It's packed with practical information on feeding, housing, health maintenance, and medical care. This friendly, plain-English guide gives you the authoritative information you need in a cut-to-the-chase, quick-reference format. You'll find the latest on appropriate diets for ferrets, dental hygiene, common ferret diseases and infections, and designing and establishing an enjoyable and enriching environment for both your ferret and yourself. You'll also get solid tips about how to get to know your ferret and introduce it to other family members and how and when to give your ferret and his cage a good cleaning. Discover how to: Choose the perfect ferret Ferret-proof your house Handle ferret first-aid Make foods your ferret will love Deal with behavior issues Select terrific ferret toys Interpret your ferret's actions Find the best vet for your ferret Travel with your ferret Make sure your little friend doesn't get bored Decide whether to breed your ferret Complete with helpful lists of ferret myths and misconceptions as well as recipes for meals your ferret will gobble up, Ferrets For Dummies is the resource you need to keep your ferret happy and healthy for years to come. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world's most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Cognitive-analytic therapy (CAT), is an integrated model for understanding neurotic and personality disorders and for conducting psychotherapy. It could be described as the application of psychoanalytic understanding and of some psychoanalytic techniques within a framework, and with additional treatment methods derived from cognitive psychology and psychotherapy. This book is a guide to the use of CAT in clinical work, and also addresses the underlying theoretical issues. The ideas and methods are illustrated with a large amount of case description, with writing from therapists and patients, and with some directly recorded material from sessions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360- communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should - but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about 'just doing it', but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…