Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 37,64
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as patternmakers, designers, product managers or clothing manufacturers. The second section of our Become a Patternmaker Children's Garments supplements the previous book by explaining how to change sizes for these clothes, step-by-step. The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear : Men, Women and Children. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 39,64
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Collection Process. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. This book offers a parallel between the process of developing a collection for a 'creative' designer and a ready-to-wear designer. Both an introductory work and a reference document on the fashion design process. A complete, simple, attractive book in French and English. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 40,21
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies. This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 41,30
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message.This publication takes you into the anteroom of professions in fashion to discover the work behind the scenes of photo creation: preliminary style drafts, photo studios and casting. It is also a chance to dive into the basics of framing and photography. Theories, focus points, tutorials and interviews with professionals will help you better contemplate the job of photo stylist. Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message. . Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 43,14
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets.This publication is not exhaustive, but it aims to highlight todays events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: What is fundamental in merchandising and distribution. What is shaking up all organizations today. What we should be foreseeing in coming months.The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 43,33
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Who has not, well arranged in a cupboard, well folded, or under cover, a garment emblematic of its history: the one that we do not want to get rid of! Often abondoned with regret, we dream of postponing it. But its usury or its size disuades us. Souvenir of trave, timeless but worn, imprinted by the memory of a loved one, to classical but percisely our size, too strict also, chine in a frippe, we keep it intact and it moves with us! The seven workshops in this book explain how to redo the patterns of these garments without undoing them in order to preserve them. You will find pullover, pants, shirt and corsage but also dress and jackets. Using a variety of very simple techniques, you will be able to extract a pattern that you can transform to your taste to give your new garment a look that will only belong to you! Passionate about clothes, fabrics and cutting techniques in that it reveals the history of the wearer, Claire Wargnier has been dreaming of this work for a long time in order to allow everyone to redo a garment full of emotion and of experience.It was based on the technicality of Nathalie Coppin, professor of model CAD at ESMOD Paris, able to respond to the technique of patronage explained step by step in this book. The seven workshops in this book explain how to remake patterns for garments without taking them apart. You'll discover a sweater, jeans, pants, a shirt and a blouse plus a dress and jacket. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 43,68
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. This fourth book groups together the typical garments of the Western woman's wardrobe - plus the man's kilt - in the order they appeared in Costume History. It includes not only dresses and skirts but also the lingerie and undergarments associated with them. Both an introductory book and a reference document on the culture of fashion, this fourth book in the series focuses on interior pieces: shirts, bodices, blouses, vests and waistcoats for women and men. The Grammar of Western Clothing. This fourth book groups together the typical garments of the Western womans wardrobe - plus the mans kilt - in the order they appeared in Costume History. It includes not only dresses and skirts but also the lingerie and undergarments associated with them. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 43,89
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. For those wishing to perfect their sewing skills, the Focus on Fashion Details series includes 4 books with sewing instruction pages that correspond to specific details for constructing men's, women's and children's garments. These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing Volume 4. All types of collars, various methods for setting in sleeves, different facings adapted to unstructured garments, suits or coats and finally, different types of interfacings and linings. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 44,49
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. This third book chronologically brings together, as they appeared in Clothing History, the three main categories of a sector generically referred to today as "shirts". This includes shirts, blouses and bodices as well as waistcoats (vests), another type of garment worn close to the body that is a link with the outer clothes developed in our first book "Cover it up!". Both an introductory book and a reference document on the culture of fashion, this third book in the series focuses on interior pieces : shirts, bodices, blouses, vests and waistcoats for women and men. Both an introductory book and a reference document on the culture of fashion, this third book in the series focuses on interior pieces : shirts, bodices, blouses, vests and waistcoats for women and men. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 45,37
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. This second book, which focuses on breeches and trousers, offers secrets that were the foundation for what ended up as a social evolution - Wearing the Trousers. Both an introductory book and a reference document on the culture of fashion, this second book of the series looks at breeches and trousers from yesterday and today. It helps better understand the changes in these garments for men and especially for women, moving from ready-to-wear for the city to leisure activities. This second book, which focuses on breeches and trousers, offers secrets that were the foundation for what ended up as a social evolution - Wearing the Trousers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 45,89
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. In this first volume, we explore the blousons, raincoats, habits, coats and jackets which - Cover us up ! Both an introductory book and a reference document on the culture of fashion, this first book in the series focuses on exterior pieces : blousons, suits, raincoats, coats and jackets for woman and men. Both an introductory book and a reference document on the culture of fashion, this first book in the series focuses on exterior pieces : blousons, suits, raincoats, coats and jackets for woman and men. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, Paris, 2020
ISBN 10: 2377810772 ISBN 13: 9782377810772
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 35,52
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. This book gives you the basics for grading womens underwear ready-to-wear garments. Starting with a pattern in a basic size either yours or that of a prototype and extrapolating its evolution will allow you to manufacture a series or simply change a size to dress different people.This book, the second stage in our Become a Pattern drafter / Womens underwear" series, completes the creation of underwear developed earlier using a point-by-point explanation of how to move from one size to the other. Conceived to respond to the needs of todays clothing and fashion industry, it also addresses individuals passionate about sewing thanks to the choice of models used which can serve as examples for creating a multitude of other designs. This book gives you the basics for grading womens underwear ready-to-wear garments. Starting with a pattern in a basic size either yours or that of a prototype and extrapolating its evolution will allow you to manufacture a series or simply change a size to dress different people. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 47,72
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. A book that analyzes the technical origins of Paris fashion through the history of the world's oldest fashion school which took manufacturing from its early days through to modern Ready-to-Wear. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 47,96
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. It is through the experience of a seasoned fashion designer Nils-Christian Ihlen-Hansen that this book deals with the difficult technique of draping in the clothing culture of the Western Fashion. Games of transparencies, movements of matter and body enter into the subtle game of this exercise. Giving the model of the garment its nobility, its cutting technique, its choice of noble fabrics and the dexterity it demands, the drape brings to the garment a notion of work of Art which makes it an exercise in style Prized and magnified by the big names in fashion. It is through the experience of a seasoned fashion designer Nils-Christian Ihlen-Hansen that this book deals with the difficult technique of draping in the clothing culture of the Western Fashion. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 48,13
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear: Men, Women and Children. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone: those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as pattemmakers, designers, product managers or clothing manufacturers. Children's Garments is cutting method for children's garments from child to adolescents. Shown by age bracket, it lets anyone interested in children's clothing give free reign to their imagination. Both an introductory work and a reference document on patternmaking techniques for children's garments from layette o adolescence. A complete, simple, attractive book in French and English Become a Pattern Drafter. Childrens Garments is cutting method for childrens garments from child to adolescents. Shown by age bracket, it lets anyone interested in childrens clothing give free reign to their imagination. Both an introductory work and a reference document on patternmaking techniques for childrens garments from layette o adolescence. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, Paris, 2020
ISBN 10: 2377810829 ISBN 13: 9782377810826
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 39,70
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Textiles are a part of our life but we dont always know them well. Yet, knowing how to choose and use them is essential to respect and maximize our resources.Made from the point of view of the user, this book clearly shows all the technical textiles data, keeping in mind how difficult the choices can be to a user facing their own creation.The first part focuses on the textile industry: raw material, spinning, weaving, knitting and finishing, not forgetting the touching education (the fabrics hand) leading any choice.The second part teaches the user vocabulary, properties, qualities and flaws to every textiles family: woollens, cottonades, silks, and stitches, technical and innovative fabrics. It also has data about their environmental impact, including a summary of good respect for the environment practice.Tips, comparative test and technical precision guide the reader through the experience. Textiles are a part of our life but we dont always know them well. Yet, knowing how to choose and use them is essential to respect and maximize our resources. Made from the point of view of the user, this book clearly shows all the technical textiles data, keeping in mind how difficult the choices can be to a user facing their own creation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, Paris, 2017
ISBN 10: 2909617483 ISBN 13: 9782909617480
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 40,32
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Though creativity may be unequal among individuals, it is still accessible to everyone. Numerous techniques and tools can help one develop ideas, stimulate methods of thinking., and create. The bases of a methodology linked with creativity are simple:Look at things differently,Research freely, without restrictions,Take time to experiment,Be conscious of the context in which you must express your creativity.This is the thought process of a creative person on an everyday basis.This book's exercises and projects will let you discover the creative, professional tools to open new perspectives and help you develop your creative potential. This book's exercises and projects will let you discover the creative, professional tools to open new perspectives and help you develop your creative potential Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 55,03
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Fashion Drawing concentrates on all the tools available for making fashion sketches. Learn how to draw fashion designs by understanding the human body and stylizing it in drawing. Each person will find a way to express his creativity through bases for drawing women's, men's and children's fashions. We can imagine various poses to draw clothing on a silhouette and express various techniques using the base of flat drawings. Learn vocabulary, shapes and details for each of the three clothing sectors. Both an introductory work and a reference document on fashion drawing techniques for women, men and children. A complete, simple, attractive book in French and English. Fashion Drawing concentrates on all the tools available for making fashion sketches. Learn how to draw fashion designs by understanding the human body and stylizing it in drawing. Each person will find a way to express his creativity through bases for drawing women's, men's and children's fashions Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, Paris, 2017
ISBN 10: 2377810063 ISBN 13: 9782377810062
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 42,75
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today.Digital graphic expressions is proposed, first and foremost, as a way to awaken each creative persons curiosity when confronted with the different artistic techniques proposed by Illustrator and Photoshop to render fashion drawings.Explore tools which allow each person to freely express his sensibility in his creative universe and to observe different types of expression based on his needs, desires and personal graphic approach.Both an introductory work and a reference document on digital fashion drawing techniques.A complete, simple, attractive book in French and English. The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 57,14
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Making patterns and 17 explained models, finishing and constructions for your t-shirts, sweaters, skirts, jackets, and trousers in knit fabrics.This book explores all the possibilities in patternmaking for cut-and-sew knits and, through a selection of models, helps you make a full collection or complete your wardrobe with basic pieces adapted to women's ready-to-wear."cut-and-sew" knits, long used only for undergarments, have a definite place today in our closets and are found throughout the wardrobe.Buying knit fabrics by the meter and sewing them on an overlock-shaving machine can be easy but, though knits are comfortable to wear, their stretch qualities require special skills to make the patterns and sew the garments.This book is used as an educational support for third year ESMOD Paris students. Making patterns and 17 explained models, finishing and constructions for your t-shirts, sweaters, skirts, jackets, and trousers in knit fabrics. This book explores all the possibilities in patternmaking for cut-and-sew knits and, through a selection of models, helps you make a full collection or complete your wardrobe with basic pieces. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, Paris, 2012
ISBN 10: 2909617181 ISBN 13: 9782909617183
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 43,43
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. For those wishing to perfect their sewing skills, the Focus on Fashion Details series includes 4 books with sewing instruction pages that correspond to specific details for constructing men's, women's and children's garments. These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing Volume 3. More secrets about zippers, fly fronts, waistbands, pleats and slit pleats Both an introductory work and a reference document on construction techniques for garments. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 49,59
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Collection Process. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. This book offers a parallel between the process of developing a collection for a 'creative' designer and a ready-to-wear designer. Both an introductory work and a reference document on the fashion design process. A complete, simple, attractive book in French and English. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 55,04
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. A book that analyzes the technical origins of Paris fashion through the history of the world's oldest fashion school which took manufacturing from its early days through to modern Ready-to-Wear. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 44,11
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. It is through the experience of a seasoned fashion designer Nils-Christian Ihlen-Hansen that this book deals with the difficult technique of draping in the clothing culture of the Western Fashion. Games of transparencies, movements of matter and body enter into the subtle game of this exercise. Giving the model of the garment its nobility, its cutting technique, its choice of noble fabrics and the dexterity it demands, the drape brings to the garment a notion of work of Art which makes it an exercise in style Prized and magnified by the big names in fashion. It is through the experience of a seasoned fashion designer Nils-Christian Ihlen-Hansen that this book deals with the difficult technique of draping in the clothing culture of the Western Fashion. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Francés
Publicado por Esmod Editions, France, Paris, 2012
ISBN 10: 2909617181 ISBN 13: 9782909617183
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 56,17
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. For those wishing to perfect their sewing skills, the Focus on Fashion Details series includes 4 books with sewing instruction pages that correspond to specific details for constructing men's, women's and children's garments. These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 62,23
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as patternmakers, designers, product managers or clothing manufacturers. The second section of our Become a Patternmaker Children's Garments supplements the previous book by explaining how to change sizes for these clothes, step-by-step. The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear : Men, Women and Children. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 64,27
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies. This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 67,94
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. This fourth book groups together the typical garments of the Western woman's wardrobe - plus the man's kilt - in the order they appeared in Costume History. It includes not only dresses and skirts but also the lingerie and undergarments associated with them. Both an introductory book and a reference document on the culture of fashion, this fourth book in the series focuses on interior pieces: shirts, bodices, blouses, vests and waistcoats for women and men. The Grammar of Western Clothing. This fourth book groups together the typical garments of the Western womans wardrobe - plus the mans kilt - in the order they appeared in Costume History. It includes not only dresses and skirts but also the lingerie and undergarments associated with them. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 68,91
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message.This publication takes you into the anteroom of professions in fashion to discover the work behind the scenes of photo creation: preliminary style drafts, photo studios and casting. It is also a chance to dive into the basics of framing and photography. Theories, focus points, tutorials and interviews with professionals will help you better contemplate the job of photo stylist. Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message. . Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 69,17
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets.This publication is not exhaustive, but it aims to highlight todays events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: What is fundamental in merchandising and distribution. What is shaking up all organizations today. What we should be foreseeing in coming months.The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.