elsevier science oxford (730 resultados)

Paperback. Condición: Very Good. A comprehensive and professional textbook on the principles underlying the successful growing of plants for landscape plantings, playing surfaces, commercial production of flowers, fruit and vegetables, and the garden. The first part of the book deals with the nature of plant growth and the factors that influence plant development. The following chapters examine the pests and diseases that attack plants and the ways in which horticulturists control them. Finally, the last part of the book discusses the root environment - soil and other growing media, soil water, plant nutrition and the role of organic matter. In this second edition greater emphasis is laid on the diversity of plant use in horticulture. A new first chapter sets the scene and looks at the impact on the industry of the conservation movement and organic growing, which is reflected throughout the book. Topics given fuller treatment include water conservaton and alternatives to soil as a growing medium. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book is designed primarily for middle and junior managers who deal with financial information without really understanding the content and for students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book will serve as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will find this book of major benefit. The book covers the basic principles and techniques of both financial and management accounting, assuming that the reader has no prior knowledge of the subjexts. Written in a clear and concise style the book explains accounting principles and terminiology without the use of technical jargon. There are plenty of opportunities for readers to test their progress with regular review and self-test questions. The second edition includes new material throughout and the number of practical exercises and real-life examples has been expanded. This edition also reflects the requirement for all EU listed companies to comply with International Finacial Reporting Standards. Janet Walker is a Visiting Lecturer in the Faculty of Finance at Cass Business School. She also presents financial awareness courses for CIMA and for other organisations and presents financial awareness seminars in house for a whide varitey of companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. "Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, "Marketing Plans" is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. There is a concise but thorough treatment of the basic compound interest functions, nominal rate of interest, and the yield (or internal rate of return) and there are many examples on discounted cash flow. Also discussed are applications of the theory to capital redemption policies (with allowance for income tax, capital gains tax and index-linking), and consumer credit calculations. The final chapter provides a simple introduction to stochastic interest rate models. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The first two chapters outline the causes of circulation patterns in the atmosphere and oceans, emphasizing the interactions between them. Chapter 3 deals with the surface circulation (including mesoscale eddies), using a minimum of mathematics. Chapter 4 reviews the history of ideas about ocean circulation (with special reference to the North Atlantic gyre), and Chapter 5 describes the major current systems at high and low latitudes. The final Chapter returns to the theme of ocean-atmosphere interaction, especially the global transport of heat and freshwater, and the formation of sub-surface water masses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. Number and geometry are the foundations upon which mathematics has been built over some 3000 years. This book is concerned with the logical foundations of number systems from integers to complex numbers. The author has chosen to develop the ideas by illustrating the techniques used throughout mathematics rather than using a self-contained logical treatise. The idea of proof has been emphasised, as has the illustration of concepts from a graphical, numerical and algebraic point of view. Having laid the foundations of the number system, the author has then turned to the analysis of infinite processes involving sequences and series of numbers, including power series. The book also has worked examples throughout and includes some suggestions for self-study projects. In addition there are tutorial problems aimed at stimulating group work and discussion. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. Number and geometry are the foundations upon which mathematics has been built over some 3000 years. This book is concerned with the logical foundations of number systems from integers to complex numbers. The author has chosen to develop the ideas by illustrating the techniques used throughout mathematics rather than using a self-contained logical treatise. The idea of proof has been emphasised, as has the illustration of concepts from a graphical, numerical and algebraic point of view. Having laid the foundations of the number system, the author has then turned to the analysis of infinite processes involving sequences and series of numbers, including power series. The book also has worked examples throughout and includes some suggestions for self-study projects. In addition there are tutorial problems aimed at stimulating group work and discussion. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. This eagerly awaited second edition of Heinz Heisler's Advanced Vehicle Technology is a comprehensive and thorough description of vehice bodies and components. The second edition has been rigorously updated to provide additional material on subjects such as antilock braking, vehicle aerodynamics, tire tread design advances, electronically controlled anti-vibration engine mountings and transport refrigeration. Around 100 new diagrams have been included to complement the text. Advanced Vehicle Technology 2nd edition's depth of coverage, detailed illustrations and fluent and precise style are the outstanding features in this high quality student text. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. This eagerly awaited second edition of Heinz Heisler's Advanced Vehicle Technology is a comprehensive and thorough description of vehice bodies and components. The second edition has been rigorously updated to provide additional material on subjects such as antilock braking, vehicle aerodynamics, tire tread design advances, electronically controlled anti-vibration engine mountings and transport refrigeration. Around 100 new diagrams have been included to complement the text. Advanced Vehicle Technology 2nd edition's depth of coverage, detailed illustrations and fluent and precise style are the outstanding features in this high quality student text. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. This third volume should be of interest to Open University students and other students of oceanography. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A complete learning package for business executives and students who need to develop their knowledge of the language in a commercial context. Assumes a very basic standard of German. The key feature of this title is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Neural networks have shown enormous potential for commercial exploitation over the last few years but it is easy to overestimate their capabilities. A few simple algorithms will learn relationships between cause and effect or organise large volumes of data into orderly and informative patterns but they cannot solve every problem and consequently their application must be chosen carefully and appropriately. This book outlines how best to make use of neural networks. It enables newcomers to the technology to construct robust and meaningful non-linear models and classifiers and benefits the more experienced practitioner who, through over familiarity, might otherwise be inclined to jump to unwarranted conclusions. The book is an invaluable resource not only for those in industry who are interested in neural computing solutions, but also for final year undergraduates or graduate students who are working on neural computing projects. It provides advice which will help make the best use of the growing number of commercial and public domain neural network software products, freeing the specialist from dependence upon external consultants. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A truly accessible guide to TV technology and the Digital revolution. The third edition of the Newnes Guide to Television & Video Technology is the definitive guide to analogue and digital TV technology. Eugene Trundle explores the fundamentals of Digital TV (satellite, cable and terrestrial) and Digital Video, as well as providing a thorough grounding in analogue systems. The readable style of this book makes it the first choice for a wide range of readers working in TV manufacturing, broadcasting and retail. It also makes fascinating reading for anyone who wants to discover the technical side of the Digital revolution gain a better understanding of their home video equipment, or simply learn more about how their TV works. Newnes Guide to Television & Video Technology is essential reading for service engineers and electronic servicing students, and provides an ideal foundation text for the relevant units of City & Guilds 2240, NVQs and the new City & Guilds Progression Awards (6958). A truly accessible guide to TV technology and the Digital revolution Essential information for all servicing students and professionals Includes full coverage of analog systems, and new material on Digital. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. The IIE Textbook Series from Butterworth-Heinemann Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions Designed for a wide range of undergraduate courses Real-world engineering examples at the heart of each book Core texts suitable for students with no previous background studying engineering "I am very proud to be able to introduce this series as the fruition of a joint publishing venture between Butterworth-Heinemann and the Institution of Incorporated Engineers. Mechanical Engineering Systems is one of the first three titles in a series of core texts designed to cover the essential modules of a broad cross-section of undergraduate programmes in engineering and technology. These books are designed with today's students firmly in mind, and real-world engineering contexts to the fore - students who are increasingly opting for the growing number of courses that provide the foundation for Incorporated Engineer registration." --Peter F Wason BSc(Eng) CEng FIEE FIIE FIMechE FIMgt. Secretary and Chief Executive,IIE This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. As a step-by-step guide from circuit design to finished product, this practical electronics book actually explains how to select the right tools and components for the job, use a soldering iron, etch a printed circuit board and mount the finished product in a case and puts skills into practice through simple self-build projects.Whilst most electronics texts focus on theoretical knowledge, Keith Brindley presents a genuinely 'practical' bench guide and reference for electronics experimenters. The straightforward, interactive style of this book makes it ideal for home electronics work and particularly suitable as an introduction to university lab courses for students who are not familiar with hands-on electronics construction. The book also lends itself as a self-contained resource for secondary school and vocational course classroom projects. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The new edition has been brought fully up to date with the new Microsoft Office XP release of Excel 2002 but can be used alongside any previous version of Excel, with new Excel 2002 features clearly indicated throughout. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The definitive practical guide to choosing the optimum manufacturing process, written for students and engineers. Process Selection provides engineers with the essential technological and economic data to guide the selection of manufacturing processes. This fully revised second edition covers a wide range of important manufacturing processes and will ensure design decisions are made to achieve optimal cost and quality objectives. Expanded and updated to include contemporary manufacturing, fabrication and assembly technologies, the book puts process selection and costing into the context of modern product development and manufacturing, based on parameters such as materials requirements, design considerations, quality and economic factors. Key features of the book include: manufacturing process information maps (PRIMAs) provide detailed information on the characteristics and capabilities of 65 processes and their variants in a standard format; process capability charts detailing the processing tolerance ranges for key material types; strategies to facilitate process selection; detailed methods for estimating costs, both at the component and assemby level. The approach enables an engineer to understand the consequences of design decisions on the technological and economic aspects of component manufacturing, fabrication and assembly. This comprehensive book provides both a definitive guide to the subject for students and an invaluable source of reference for practising engineers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. High quality subediting is a vital part of a successful newspaper. This book shows that careful use of typography, pictures and graphics, compelling headlines and skilful handling of text, coupled with good page planning all help to give character, balance and style to a newspaper and make it attractive to the reader. Modern editing and production techniques are examined in the light of the computerized systems which are now in use. It gives a detailed account of what happens between the writing of news stories and their eventual appearance in print. The book examines and draws lessons from practice in contemporary newspapers, both in editing and presentation. It defines the varied techniques of copy-tasting, of editing news stories and features, of writing headlines, using typography to advantage, and covers word use and structure. The book also shows how to make the best use of the electronic aids now available to subeditors. Subediting has been written for trainee journalists, subeditors at the beginning of their careers, and for students on a variety of media courses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Designed for a variety of courses in business studies and gives a good background to the law content embodied in BTEC courses. In addition the book covers the requirements of law syllabuses at A-level and at the intermediate stage set by many professional bodies including those for accountants, bankers, builders, surveyors and estate agents, hospital administrators, and of the legal subjects offered by RSA, LCCI and NEBSM. For the general reader, the book provides excellent background to English legal practices and institutions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.