elsevier oxford (Más de 2.100 resultados)

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. "Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, "Marketing Plans" is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book is about how to manage in a total quality way and is structured around the words understanding, commitment, organization, measurement (costs), planning, design, system, capability, control, teamwork and implementation. Essential steps for the successful introduction of TQM are set out under these headings. Aimed at directors, and managers in industrial, commercial and service organizations, the book guides the reader through the language of TQM and sets down a clear way to proceed for the whole organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The first two chapters outline the causes of circulation patterns in the atmosphere and oceans, emphasizing the interactions between them. Chapter 3 deals with the surface circulation (including mesoscale eddies), using a minimum of mathematics. Chapter 4 reviews the history of ideas about ocean circulation (with special reference to the North Atlantic gyre), and Chapter 5 describes the major current systems at high and low latitudes. The final Chapter returns to the theme of ocean-atmosphere interaction, especially the global transport of heat and freshwater, and the formation of sub-surface water masses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Written for non-specialist users of electric motors and drives, this book explains how electric drives work and compares the performance of the main systems, with many examples of applications. The author's approach - using a minimum of mathematics - has made this book equally popular as an outline for professionals and an introductory student text. * First edition (1990) has sold over 6000 copies. Drives and Controls on the first edition: 'This book is very readable, up-to-date and should be extremely useful to both users and o.e.m. designers. I unhesitatingly recommend it to any busy engineer who needs to make informed judgements about selecting the right drive system.' New features of the second edition: * New section on the cycloconverter drive. * More on switched relectance motor drives. * More on vector-controlled induction motor drives. * More on power switching devices. * New 'question and answer' sections on common problems and misconceptions. * Updating throughout. Electric Motors and Drives is for non-specialist users of electric motors and drives. It fills the gap between specialist textbooks (which are pitched at a level which is too academic for the average user) and the more prosaic 'handbooks' which are filled with useful detail but provide little opportunity for the development of any real insight or understanding. The book explores most of the widely-used modern types of motor and drive, including conventional and brushless d.c., induction motors (mains and inverter-fed), stepping motors, synchronous motors (mains and converter-fed) and reluctance motors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. Part of the well-known "Made Simple" series, this is a guide to learning French and is designed both for self-study and for classwork. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. A 2nd revised handbook offering an explanation of all the basic building processes and techniques, and the regulations that govern them. Updated in line with the latest Building Regulations, including new insulation requirements, and other European standards. First published in 1991. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This series has been created especially for self education but can equally well be used as an aid to group study. The reader is taken step-by-step through the course and each volume is prepared by experts in the field. This volume on modern history covers the syllabuses of GCSE and GCE A Level. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A comprehensive text on mechanical technology for students of mechanical engineering. Coverage is provided of stress analysis, dynamics, thermodynamics and fluid mechanics. This edition has an expanded section on heat transfer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A comprehensive illustrated guide to the body of four wheeled vehicles and their engine components and how these elements work together. Aimed at City and Guild students on repair and servicing of road vehicles courses, level I to III, and BTEC motor vehicle engineering students level I to III. Second revised edition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. The new edition has been brought fully up to date with the new Microsoft Office XP release of Excel 2002 but can be used alongside any previous version of Excel, with new Excel 2002 features clearly indicated throughout. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. * Assumes no prior knowledge * Adopts a modelling approach * Numerous tutorial problems, worked examples and exercises included * Elementary topics augmented by planetary motion and rotating frames This text provides an invaluable introduction to mechanicsm confining attention to the motion of a particle. It begins with a full discussion of the foundations of the subject within the context of mathematical modelling before covering more advanced topics including the theory of planetary orbits and the use of rotating frames of reference. Truly introductory , the style adoped is perfect for those unfamiliar with the subject and , as emphasis is placed on understanding, readers who have already studied maechanics will also find a new insight into a fundamental topic. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Electric Motors and Drives is intended for non-specialist users of electric motors and drives, filling the gap between theory-based academic textbooks and the more prosaic 'handbooks', which provide useful detail but little opportunity for the development of real insight and understanding. The book explores all of the widely-used modern types of motor and drive, including conventional and brushless D.C., induction motors and servo drives, providing readers with the knowledge to select the right technology for a given job. Austin Hughes' approach, using a minimum of maths, has established Electric Motors and Drives as a leading guide for engineers, and the key to a complex subject for a wider readership, including technicians, managers and students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. COBOL for Students has established itself as one of the most successful teaching texts on COBOL programming and is now in its fourth edition. The first part of the book concentrates on the fundamentals of the language and takes students to the point where they can write modestly sized programs using sequential files. Part two assumes competence in elementary COBOL and explains design and other programming techniques which should be part of the professional programmer's repertoire. Part three extends the student's knowledge of the language by explaining some of the more advanced features of COBOL. Written for students learning COBOL for the first time, it takes the reader from the basic fundamentals right through to some of the more advanced features in one handy, and inexpensive volume. As many lecture courses have been based upon earlier editions of this book, this edition maintains the highly successful style and format and has been updated to include the 'Intrinsic Function Module for COBOL'. (This is the ANSI Standard X3.23a-1989 (COBOL 89) which has also been adopted as ISO International Standard 1989 Addendum 1 (an addendum to the ANSI Standard X3.23-1985 (COBOL 85)) and consists mainly of 42 predefined functions related to many different application areas). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. Focuses on project management skills for engineering, manufacturing & construction industries. Ideal for engineering project managers taking a Project Management Professional (PMP) qualification, this book covers all information for both the Project Management Institute (PMI) & the Association of Project Management (APM). Fully aligned with the latest 2006 updates to the syllabi & the latest revision of BS 6079 (British Standards Institute Guide to Project Management in the Construction Industry). * Covers the complete body of knowledge for project management professionals in the engineering, manufacturing & construction sectors * Covers all theory & practice for the newly revised PMP and APM qualification exams * Written by a qualified PMP exam accreditor & accompanied by online Q&A resources for self-testing. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Fair. Working through this student-centred text readers will be brought up to speed with the modelling of control systems using Laplace, and given a solid grounding of the pivotal role of control systems across the spectrum of modern engineering. A clear, readable text is supported by numerous worked example and problems. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This is a practical guide, without excessive theory or mathematics, to the installation and servicing of satellite TV receiving equipment for those professionally employed in the aerial rigging and TV trades. This edition continues to meet that practical need between theoretical text book and simple installation guide. The work has been completely rewritten and updated to include topics such as digital television. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. As a step-by-step guide from circuit design to finished product, this practical electronics book actually explains how to select the right tools and components for the job, use a soldering iron, etch a printed circuit board and mount the finished product in a case and puts skills into practice through simple self-build projects.Whilst most electronics texts focus on theoretical knowledge, Keith Brindley presents a genuinely 'practical' bench guide and reference for electronics experimenters. The straightforward, interactive style of this book makes it ideal for home electronics work and particularly suitable as an introduction to university lab courses for students who are not familiar with hands-on electronics construction. The book also lends itself as a self-contained resource for secondary school and vocational course classroom projects. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.