cengage learning inc united states florence (32 resultados)

Paperback. Condición: Very Good. Every organization has its origins in entrepreneurship. As companies grow, the roots of their success are often forgotten, leaving behind a creative vacuum. In tomorrow's business world, such companies will fail. Success will be snatched away by faster, more energetic companies. Corporate leaders of today must find the means to steer their organizations away from being what the author terms as bureaucratic and slow-thinking worriers, to becoming creative and fast-thinking warriors, while maintaining effective managerial structures. This title aims to provide all the steps to achieve this, including original concepts such as: moving from outdated empowerment to effective copowerment; the one percent solution designed to generate innovation and spot opportunities; and recruiting corporate ambassadors from your staff and your customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Charles Ferguson started Vermeer Technologies and turned his very big idea into FrontPage, the first software product for creating and managing a website. 12 months after starting the company he sold it to Microsoft for $133 million. This is his personal account of how Silicon Valley and technology start-ups really work - the sharks, networks, money, geniuses and what it takes to win in the Internet industry. where any speed below warp nine doesn't get you to takeoff. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Achieve IELTS is written by experienced IELTS teachers and examiners and offers a unique approach to preparing students for the IELTS examination. It is a two-level, student-centred course that not only prepares students for the test but also for academic life after IELTS. This popular IELTS preparation course has been completely revised. The Students and Teachers Books have been redesigned. The Students Books have new and updated listening and reading texts, and almost all of the photographs, charts and graphs have been replaced. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. PRO TOOLS 101: AN INTRODUCTION TO PRO TOOLS 10 takes a comprehensive approach to learning the fundamentals of Pro Tools systems. Now updated for Pro Tools 10 software, this new edition from the definitive authority on Pro Tools covers everything you need to know to complete a Pro Tools project. Learn to build sessions that include multitrack recordings of live instruments, MIDI sequences, and virtual instruments. Through hands-on tutorials, develop essential techniques for recording, editing, and mixing. The included DVD-ROM offers tutorial files and videos, additional documentation, and Pro Tools sessions to accompany the projects in the text. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Oggi In Italia, International Edition is an introductory Italian program featuring a balanced four-skills approach to language learning. Oggi includes various perspectives of Italian culture, ranging from its rich, historical legacy to current changes affecting the country and culture. This allows students to practice the basics of the language and develop oral communication skills in a variety of contexts, while learning about contemporary Italian life and culture. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The goal of all investors is to make the maximum profit from their investments. This work shows you how to do this by focusing on growth shares. The author believes he has discovered a major market anomaly that should enable both private and institutional investors to enjoy exceptional returns in the stockmarket. A number of important factors are crucial to successful investment. Jim Slater explains how to choose a company operating in the right sector with an advantage over its competitors. He also highlights the importance of directors dealings, CEO changes, relative strength, cash flow accelerating earnings and the capacity of some companies to clone their activities. The guidance offered in this book should help readers to make stockmarket profits well beyond the market averages. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fine.

Paperback. Condición: Very Good. An introductory primer on the fundamentals of coaching in the business environment. Using a practical approach, the author explores key models, tools and skills necessary to develop into an effective coach. Case studies are used throughout. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. In this book, the country's leading investment writer and advisor provides practical and authoritative guidance to investing in shares. In his usual clear style, Jim Slater shows how anyone can make money - even a million pounds! - from the stockmarket. The book starts with the basics of investing - the language of finance, reading accounts, and the key criteria to look for. It then moves on to selecting shares and assesses the different methods for choosing winning shares. Finally, Slater provides valuable tips and advice on buying and managing your shares based upon the power of compounding. How to Become a Millionaire is set to be the most popular guide to investing in shares. Based upon Jim Slater's extraordinary success as an investor, this book will be the ideal foundation for beginners and an invaluable primer for those already investing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Manchester United is one of the world's most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United. Recently, it was the subject of a #625 million mega bid by Rupert Murdoch's BSkyB. Today, the stockmarket values Manchester United PLC at one billion, the first time a football club has reached such heights. This book examines the incredible success of the club. Through exclusive interviews with the leading characters, the author reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Practice makes perfect! This helpful learning companion provides essential practice of grammar, vocabulary items, reading, and writing as well as listening comprehension activities, pronunciation practice, and video activities. Also available on iLrn (TM) Spanish. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. First published fifty years ago, A GLOSSARY OF LITERARY TERMS, International Edition remains an essential text for all serious students of literature. Now fully updated to reflect the latest scholarship on recent and rapidly evolving critical theories, the ninth edition contains a complete glossary of essential literary terms presented as a series of engaging essays that explore the terms, place them in context, and suggest related entries and additional reading. This indispensable, authoritative, and highly affordable reference covers terms useful in discussing literature and literary history, theory, and criticism. Perfect as a core text for introductory literary theory or as a supplement to any literature course, this classic work is an invaluable reference that students can continue to use throughout their academic and professional careers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. From thepublishers of Webster's New World Dictionary: The clearest, most concise definitions Over 35,000 entries The ideal portable companion to Webster's New Pocket Thesaurus Portableideal for school or work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A classic, known for its comprehensive and balanced coverage, this student textbook now includes contributions from Nina Hyams. The seventh edition reflects new thinking as a result of progress in research in the study of neurolingistics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A pragmatic and passionate guide that establishes the many benefits of coaching in order to create a working environment for individuals and organizations to ensure that both fulfill their full potential. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. One of the architects of the longest and most successful boom period of the 20th century, this book reviews Robert Rubin's career and offers a preview of the world economy to come. In these pages we learn of his unique philosophy and how he has applied it to every aspect of his life. The book covers his 26 years at Goldman Sachs; his instrumental role in creating NAFTA; his term as Treasury Secretary, where he was one of the principal architects of President Clinton's balanced-budget agreement and prevented the financial crisis in Asia and Russia from contaminating the global economy. Rubin takes us through the whole of his life and career , from his New York City schooldays through to his current position as a Director of Citigroup, one of the largest financial instititions in the world. It provides explanations of some of the most complex economic and political events of our time, while also presenting sound lessons on decision-making,management, work ethic, foreign policy and fiscal responsibilities for CEOs, policy makers and laypeople alike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 13E is the only text that presents a striking balance between solid financial theory and practical applications. Your students gain a strong working knowledge of today's financial environment as this edition examines recent financial crises; the global economic crisis; and role of finance in the world, business, and your students' personal lives. This book's relevant and engaging presentation, numerous examples, and emphasis on using Excel spreadsheets prepare students to make sound financial decisions in business. The book progresses from an early presentation of fundamentals to specific techniques and discussions that guide students in maximizing the value of a firm. This text is not only the ideal choice for today's introductory MBA course, but also serves as a complete reference tool for students throughout their academic and business careers. Integrated practice using Thomson ONE-Business School Edition gives students hands-on experience with the same research tool Wall Street professionals use daily. The book's comprehensive support, including best-selling Aplia Finance for homework management and numerous online resources, helps you establish the strong financial foundation and skills students need for long-term business success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. In this title, Harry Beckwith further explores the world of service-oriented businesses. He reveals how service businesses can attract clients and customers, keep them happy and loyal by mastering four key concepts and developing the invisible touch. Service industries sell something that cannot be seen or heard. Instead, they offer an experience - and to make that experience truly exceptional, they must first understand the people they are trying to attract and how to satisfy them. The author provides a treasury of quick, practical and entertaining strategies. He applies the study of human nature to business, focussing on four key concepts crucial to successful marketing: finding the right price (not necessarily the lowest); creating a brand identity; using packaging to enhance the purchasing experience; and putting passion into your relationship with customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Coffee has dominated the economies, politics, and social structures of entire countries. The second most valuable legally exported commodity on earth, coffee delivers the largest jolt of the world's most widely consumed psychoactive drug. In this work, Mark Prenderghast pours out a history of the coffee industry, presenting lush tropical regions where the crop is grown, busy street corners that are home to Starbucks, and boardrooms where millions of dollars are at stake. The book traces coffee's role in Latin American exports, American imports, and European social law. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This title provides principles and methods to help us control negative influences such as fear of failure and self-criticism. The principles have been adopted by managers and employees of some of the world's largest companies, and are a powerful tool for overcoming the inner obstacles to a fulfilling and rewarding career. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. BEGINNING C++ THROUGH GAME PROGRAMMING, THIRD EDITION approaches learning C++ from the unique and fun perspective of games. Written for the beginning game developer or programmer, the book assumes no previous programming experience and each new skill and concept is taught using simple language and step-by-step instructions. Readers will complete small projects in each chapter to reinforce what they've learned and a final project at the end combines all of the major topics covered in the book. Featuring twenty five percent new material, this third edition covers all the latest technology and advances. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. Time and time again, managers have tried to flatten hierarchies, eliminate office politics, and quell interdepartmental rivalry - but to no avail. Why? The new science of evolutionary psychology argues that these managers are working against human nature - emotional and behavioural 'hardwiring' that is the legacy of our Stone Age ancestors. In this remarkable book, Nigel Nicholson explores evolutionary psychology's central tenets and its implications for business management. His insights into human instinct will intrigue and inform managers seeking to understand why people act the way they do in organisational settings. Evolutionary psychology also explores the dynamics of the human group. Clans on the Savannah Plain, for example, appear to have had no more than 150 members. The message for managers? People are likely to be most effective in small organisational units. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These nuts made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satisfies customers by getting people and baggage to their destination on time, practises the Golden Rule at work and in the communities it serves and has one of the best productivity and safety records in the industry. This book aims to provide a model for managers who want to motivate, liberate and appreciate their staff, gaining returns as a result. The authors recount the events and cast which have shaped the culture and character of this legendary airline and show just what a difference a bit of ingenuity can make to a company's people and performance. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A Glossary of Literary Terms, International Edition, will deepen your understanding of and insights into the literature you love - whether it's classic Greek, modern mysteries, cutting-edge drama, or any other form - and it will open the worlds of literary forms you have yet to discover. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Jim Slater is one of the foremost stockmarket investment experts of our time. His chief strengths are his uncanny ability to identify undervalued companies and his farsighted reading of the market trends. In this volume, Jim Slater makes available to the investor - whether the owner of only a few shares or an experienced investment manager with a large portfolio - the secret of his success. Central to his strategy is "The Zulu Principle", the benefits of homing in on a relatively narrow area. Deftly blending anecdote and analysis, Jim Slater gives valuable selective criteria for buying dynamic growth shares, turnarounds, cyclicals, shells and leading shares. He covers many other vitally relevant aspects of investment such as creative accounting, portfolio management, overseas markets and the investor's relationship with their broker. From "The Zulu Principle" you can learn exactly when to buy shares and, even more important, when to see - in essence, how to make "extraordinary profits from ordinary shares". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. No other description available. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. THE RINEHART READER offers works that will challenge, inform, and simulate student writing. Many of the selections included are classics in the sense of being established works by many of our best writers, works that instructors have turned to as models of eloquence and power again and again. Within that standard of quality, the selections provide variety in voice and rhetorical categories. THE RINEHART READER provides ample material on reading and the writing process, the rhetorical organization that most instructors prefer, and an excellent selection of readings that have demonstrated their value both in literature and as models of effective writing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.