1845 publishing (86 resultados)

Hardback. Condición: Good. Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com).So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.…

Hardback. Condición: Very Good. Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com).So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.…

Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Hardback. Condición: Good. Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com).So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.…

Hardback. Condición: Very Good. Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com).So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.…

Hardback. Condición: Very Good. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with customers. That shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively--advertising is pass ; welcome to Storytizing. Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies: Develop an Audience Architecture that provides a predictive view of how to align your story with your audience, as well as show how messages evolve in real time Use sophisticated tools and big data to segment the market into those who lead, those who share and those who lurk and learn Deploy similar tools to help transform your employees into influential brand ambassadors Learn from the experiences of peers, with contributions from some of the world's top marketing professionals In his first book, PreCommerce, Pearson showed that companies must engage directly with customers. Now this book lays out the increasingly sophisticated strategies companies must deploy to create, shape and sustain their brand message in this new Storytizing era.…

Hardback. Condición: Good. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with customers. That shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively--advertising is pass ; welcome to Storytizing. Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies: Develop an Audience Architecture that provides a predictive view of how to align your story with your audience, as well as show how messages evolve in real time Use sophisticated tools and big data to segment the market into those who lead, those who share and those who lurk and learn Deploy similar tools to help transform your employees into influential brand ambassadors Learn from the experiences of peers, with contributions from some of the world's top marketing professionals In his first book, PreCommerce, Pearson showed that companies must engage directly with customers. Now this book lays out the increasingly sophisticated strategies companies must deploy to create, shape and sustain their brand message in this new Storytizing era.…

Condición: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.

Condición: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

hardcover. Condición: Very Good. Used - Very Good.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Hardback. Condición: Good. "We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently. Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise years of shaping behavior for the worlds top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently. Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise years of shaping behavior for the worlds top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world".…

Hardback. Condición: Very Good. "We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently. Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise years of shaping behavior for the worlds top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. We dont all end up the same. Every day we hear of people who try to disrupt our world, often violently. Why? What is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and organized than we often give them credit for being. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise years of shaping behavior for the worlds top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on the subject of countering terrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide-range of global leaders who provide their insights related to hate and extremism. The books goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world". …