xinquan yang (14 resultados)

Taschenbuch. Condición: Neu. Sport Sponsorship in China | A Strategic Investment | Xinquan Yang | Taschenbuch | 172 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659155970 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Condición: New. pp. 284.

Taschenbuch. Condición: Neu. Managing Relationships and Developing Sustainability | The Case of VANOC and the Vancouver 2010 National Partners | Xinquan Sheena Yang | Taschenbuch | 284 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659107139 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China. 172 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang XinquanXinquan Yang, PhD, is post-doctoral scholar at the University of Texas at Austin, USA. Dr. Yang used her extensive background ineconomics to analyze and rethink mainstream models of corporatesponsorship in terms of their .

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability. 284 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang Xinquan SheenaXinquan Yang, Ph.D. University of British Columbia, Vancouver, Canada Visiting Researcher, University of Texas, Austin, USA. She studies sport marketing and social leverage of sport events. Her research recognizes.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 172 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China.

Condición: New. Print on Demand pp. 284 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condición: New. PRINT ON DEMAND pp. 284.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 284 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability.