window displays (3 resultados)

Oblong 4to. 12.5 x 9 in. [4], 106 leaves. With 100's of photo illustrations throughout. Pictorial black ribbed publisher's cloth, white illust. of Men's torso mannequin front cover w/ sport coat & ties, white lettering, comb-binding as issued (minor shelfwear, rubbing at corners), still VG copy. First edition of this scarce and lavishly illustrated Mid-20th-Century design instruction work for preparing men's fashions and styles for window displays, counter displays, and point-of-sale islands within department stores and men's stores. Specific instructions include ironing dress shirts, pinning pieces properly in place, properly tying ties, such as the Full Windsor, preparing shoes & hat displays, and so much more. Buzan (1901-1974) was a longtime salesmen for men's wear, oversaw a Lubbock, Texas Department Store after World War II, and taught showcard writing and window displays at Texas Tech.

4to. 9.75 x 12.25 in. 184 pp. With 100s of illustrations, photos, tipped-in samples, 1 leaf of printed brushed aluminum advertising, cellophane packaging, and more. Colour-illustrated softcovers, striking cover art by Kurtz (minor scuffing, shelfwear, slight rubbing), still VG bright copy. First edition of this beautifully printed sample Special Issue from the noted "Review of Advertising and Graphic Arts in Switzerland." Included are concept art, and sample labels for wine bottles, and winemakers; cigar and tobacco packaging, with sample label; the development of cellophane and aluminum cans; the importance of commercial artists in packaging; extensive tips on window displays, window display designs, and sales marketing displays following World War II.

Oblong folio. 20.5 x 12.5 in. [12 pp (unpaginated).], photo illustrations & text illustrations throughout, self-printed illustrated softcovers (wear at center fold crease, closed tear w/ repair, minor toning & edgewear), still a VG- copy. First edition of this remarkably scarce supplement for the noted Chicago florist who pioneered natural looking artificial flowers and foliage for window displays, funeral and weddings, and as home decor. Netschert's (1863-1918) large artificial palm trees, and shrubbery could be moved easily by dismantling them, cleaned, and then reassembled. He sold funeral, wedding, religious, friendship, and other special event wreaths in arrangements crafted from porcelain and metal flowers, feathers, Uvas grass leaves, and more. For store product & window displays in Chicago Department Stores, they offered durability, the ability to clean the arrangements, and freedom from having to continually maintain fresh greens. No copies located in Worldcat; See: Joseph Siry, Carson Pirie Scott: Louis Sullivan and the Chicago Department Store, p. 264; Carl Netschert, Florists' Review, Vol. 42 (June 6, 1918), p. 17.