William j stanton layton (4 resultados)

Paperback. Condición: Good. 771 pages. Cover worn.Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian envir onment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms an d discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of te aching and learning resources. Includes a glossary, name index and subject index .…

octavo paperback (VG); all our specials have minimal description to keep listing them viable. They are at least reading copies, complete and in reasonable condition, but usually secondhand; frequently they are superior examples. Ordering more than one book will reduce your overall postage costs.

Soft cover. Condición: Good. Estado de la sobrecubierta: Not Applicable. Third Edition. Softcover, third Australian edition, 1590gms, 771 pages. Book is in good condition with minor general wear and tear and light page discolouration throughout, otherwise no other pre-loved markings. Book weighs over 1.5kg and may incur additional postage.…

Soft cover. Condición: Good. Estado de la sobrecubierta: Not Applicable. Third Edition. Softcover, third Australian edition, 1590gms, 771 pages. Book is in good condition with minor general wear and tear. There is a small pencil mark on the inside front page, otherwise no other pre-loved markings. Book weighs over 1.5kg and may incur additional postage. …