Varnish advertising (1 resultados)

4to. [8 pp (unpaginated)]. Colour and black & white illustrations, colour-illustrated self-printed wrappers, stapled as issued (very minor tear at foot of spine, slight shelfwear), VG-; Fourteen original photographs, 12 sized 8 x 10.25 in., two sized 5 x 7 in., nine silver gelatin black & white (several w/ commercial photographers stamps on verso), 5 colour photographs, NF set. First edition of this very scarce dealer's promotional packet extolling the virtues of the Boysen Colorizer System, complete with sales pitch, and fantastic photographs showing the displays and products. The original Colorizer System was developed in the 1930s by two anonymous entrepreneurs in Salt Lake City, UT. In 1949, they contracted with the Walter N. Boysen Paint Company in Oakland, CA to produce the paints which were then introduced nationwide as a rapid paint-formulation system in a House & Garden Magazine article. The original system adopted by Boysen consisted of 1322 paint colours derived from 31 concentrated colourants as well as white and light gray base paints into which the concentrates were mixed. The brochure and photographs provide a fantastic guide for the marketing of the system, with a paint sample album for 60-second color matching, Color Center chip display, as well as the national advertising campaign pushed by Boysen. The photographs include a photo of painter and housewife examining the sample book by Joern Gerdts, Commercial Photographer, Salt Lake City, UT; Boysen Colorizer Paints advertising spot on the Ed Sullivan Show at CBS, photo by Joseph Alpern, Beverly Hills, CA; an anniversary Boysen Paint Sale window display, and more. See: Kuehni & Schwarz, Color Ordered: A Survey of Color Systems from Antiquity to the Present (2007), pp. 268-270; No copies located in Worldcat.…