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Paperback. Condición: Fair. First Edition. 80 pages. Where to begin describing this incredible Toronto Maple Leaf souvenir? Colour-illustrated front cover features prominent black and white photo of Leaf player Elwyn Morris. Contents: Nice military-themed colour ad for B-A inside front cover; One-page ad for Simpson's overcoats for men; Page two displays the "Gardens" Executive and Board of Directors with photos of twenty-one gentlemen including Major Conn Smythe; Nice one-page ad for ENO's 'fruit salt'; Information about many players from the New York Rangers, Detroit Red Wings, ; Nice one-page illustrated ad for Peoples Credit Jewellers, celebrating their 25th Anniversary; Wildfire Chocolate Bar ad; ad for Orange-Crush and Lime Crush rickey; Nice one-page ad for 'The House of Stone' high-end clothing business; Nice one-page photo ad for Brylcreem; Nice one-page military-themed ad for Wrigley's Spearmint Gum; Article by Frank Selke Jr.; Article on Toronto Sports Personalities; Nice Black Cat cigarette ad; One-page ad for Scott's Emulsion; Nice one-page ad for Midtown Tire features photos and write-ups of owners Stan Bacon and Sam Shefsky; Who's Who on the Maple Leafs and the Montreal Canadiens?; Half-page Coke ad shows Allied airman talking to a group while he holds a remmant of a Nazi plane, the remnant bearing a large swastika; One-page ad for Maclean Stomach Powder; One page ad for Joseph Gould & Sons, maker of clothing; One-page ad for Du-Val products; Hockey's Immortal Characters - article on Newsy Lalonde; Centrefold, loose but present, lists fourteen Chicago players - one name stroked out and another hand-written in below, and seventeen Toronto players; Great vintage ad for Vernor's Ginger Ale; Who's Who on the Boston Bruins?; Royal York Hotel ad promotes Horace Lapp and his 'Orchestra of Funmakers'; Nice two-page ad for Bee Hive Corn Syrup; Illustrated ad for the W.H. Dunne Skate Co.; Ad for Tease Knitting Co. which makes jerseys for the Toronto Maple Leafs; Nice one-page ad for Germolene ointment; Odex soap ad shows man in shower; Nice illustrated ad for the 'Honey Dew Shop'; Thermogene Wool ad; Fantastic cartoon ad for the Chicken Palace restaurant in Toronto; Article - With Our Boys on Active Service (In WWII) - featuring Turk Broda; NHL Schedule for 1944-45; Only One Brother Act Left in Big-Time Hockey - The Bruneteau brothers of the Detroit Red Wings; Who's Who on the Chicago Black Hawks; Ad for Gordon Dunfield military outfitters; Nice vintage one-page ad for C.C.M. skating equipment, with illustrations of the Allan Cup, Stanley Cup, and Memorial Cup; Nice illustrated ad for Winnwell hockey equipment; Article - Hockey History of Ancient America; One-page ad for Veno's cough syrup; Nice one-page ad for "Export" - Canada's Finest Cigarette; Nice two-colour ad for Dentyne Gum inside back cover; Great colour ad on back cover for Sweet Caporal cigarettes features attractive lady and instructions how to order cigarettes for 'the boys overseas' (in WWII). Above-average external wear. Openings along coverfold. A magnificent Toronto hockey collectible.