Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 72,76
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 86,75
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Añadir al carritoCondición: New. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385. . 2015. 1st ed. 2090. Hardcover. . . . .
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 101,23
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Añadir al carritoCondición: New. pp. 146.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 106,85
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Añadir al carritoCondición: New. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385. . 2015. 1st ed. 2090. Hardcover. . . . . Books ship from the US and Ireland.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 58,23
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Añadir al carritoCondición: new. Questo è un articolo print on demand.
Idioma: Inglés
Publicado por Palgrave Macmillan US Dez 2015, 2015
ISBN 10: 113760297X ISBN 13: 9781137602978
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 69,54
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing. 184 pp. Englisch.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 102,43
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 146.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 100,75
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 146.
Librería: moluna, Greven, Alemania
EUR 62,02
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian.
Idioma: Inglés
Publicado por Palgrave Macmillan Dez 2015, 2015
ISBN 10: 113760297X ISBN 13: 9781137602978
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 69,54
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg 184 pp. Englisch.
Librería: preigu, Osnabrück, Alemania
EUR 66,20
Cantidad disponible: 5 disponibles
Añadir al carritoBuch. Condición: Neu. Successful Social Media and Ecommerce Strategies in the Wine Industry | Gergely Sznolnoki (u. a.) | Buch | xiv | Englisch | 2015 | Palgrave Macmillan | EAN 9781137602978 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 74,70
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.