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sutherland rory (126 resultados)
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,74
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Transport for Humans: Are We Nearly There Yet? (Perspectives)
Libro 18 de 20: PerspectivesIdioma: Inglés
Publicado por London Publishing (edition ), 2021
ISBN 10: 1913019357 ISBN 13: 9781913019358
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,66
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Alchemy The Dark Art and Curio
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,80
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,40
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,40
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Movies, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 8,40
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,40
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Idioma: Inglés
Publicado por HarperCollins Publishers, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 11,88
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Decoded : The Science Behind Why We Buy
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 10,23
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 9,79
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,20
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,76
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,14
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 11,95
Envío por EUR 3,43
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback or Softback)
Idioma: Inglés
Publicado por Custom House 1/26/2021, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 15,91
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Añadir al carritoPaperback or Softback. Condición: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
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Alchemy Or the Art and Science
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 15,96
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Behaviour Business : How to Apply Behavioural Science for Business Success
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,87
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Añadir al carritoCondición: New.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,88
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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Behaviour Business : How to Apply Behavioural Science for Business Success
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,88
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,28
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,28
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: clickgoodwillbooks, Indianapolis, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,28
Envío por EUR 3,43
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 13,28
Envío por EUR 3,43
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
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Decoded : The Science Behind Why We Buy
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,62
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
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Decoded : The Science Behind Why We Buy
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,68
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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Alchemy
Idioma: Inglés
Publicado por HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 17,54
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 17,72
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
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Alchemy (Paperback)
Idioma: Inglés
Publicado por HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 17,82
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Alchemy : The Magic of Original Thinking in a World of Mind-numbing Conformity
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 15,60
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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Alchemy
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 18,70
Gastos de envío gratis
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays?And why do we prefer stripy toothpaste?The answer? Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business?How could budget airlines show us how to market a health-care system?Why is it better to be vaguely right than precisely wrong?What might football penalty kicks teach us about the dangers of risk aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.
