Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,70
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 5,72
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
EUR 6,71
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
EUR 2,32
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 9,78
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. The copy shows minor external wear, but is in otherwise clean condition.
Idioma: Inglés
Publicado por Rutgers University Press, New Brunswick, New Jersey, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Henry Hollander, Bookseller, Los Angeles, CA, Estados Unidos de America
EUR 8,80
Cantidad disponible: 1 disponibles
Añadir al carritoSoftbound. Condición: Very Good. Royal octavo, glossy paper covers, xviii, 221 pp., b/w and color photos, notes, bibliography, index.
Idioma: Inglés
Publicado por University of California Press, 2002
ISBN 10: 0520228642 ISBN 13: 9780520228641
Librería: Three Hegemons Books, Brooklyn, NY, Estados Unidos de America
EUR 15,00
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Fair. Underlining. Dust jacket, binding, excellent.
Idioma: Inglés
Publicado por University of Chicago press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: INDOO, Avenel, NJ, Estados Unidos de America
EUR 30,34
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New.
Idioma: Inglés
Publicado por Rutgers University Press, US, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 41,71
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns-from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")-Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising-like Albert Lasker and Bill Bernbach-and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 39,41
Cantidad disponible: 2 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por University of California Press
ISBN 10: 0520228642 ISBN 13: 9780520228641
Librería: GridFreed, San Diego, CA, Estados Unidos de America
EUR 39,51
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: New. In shrink wrap.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 39,27
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New. . 2015. Paperback. . . . .
Librería: Revaluation Books, Exeter, Reino Unido
EUR 41,92
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 232 pages. 10.00x7.00x0.50 inches. In Stock.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 47,96
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New. . 2015. Paperback. . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 61,11
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 240 Index.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563763 ISBN 13: 9780813563763
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
EUR 103,61
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Oversized.
Idioma: Inglés
Publicado por Rutgers University Press, US, 2015
ISBN 10: 0813563755 ISBN 13: 9780813563756
Librería: Rarewaves.com UK, London, Reino Unido
EUR 39,40
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns-from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")-Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising-like Albert Lasker and Bill Bernbach-and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Idioma: Inglés
Publicado por Rutgers University Press, 2015
ISBN 10: 0813563763 ISBN 13: 9780813563763
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 215,28
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book.