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Añadir al carritoPaperback. Condición: New. The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
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Idioma: Inglés
Publicado por Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180812 ISBN 13: 9783110180817
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Publicado por Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180812 ISBN 13: 9783110180817
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Añadir al carritoPaperback. Condición: Brand New. revised ed. edition. 376 pages. German language. 8.75x6.00x0.75 inches. In Stock.
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Añadir al carritoPaperback. Condición: New. The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
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Añadir al carritoCondición: New. 2004. Paperback. . . . . .
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Publicado por De Gruyter Mouton, De Gruyter, 2004
ISBN 10: 3110180812 ISBN 13: 9783110180817
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
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Añadir al carritoTaschenbuch. Condición: Neu. Action Theory and Communication Research | Recent Developments in Europe. (Mouton Textbook) | Karsten Renckstorf (u. a.) | Taschenbuch | IX | Englisch | 2004 | De Gruyter Mouton | EAN 9783110180817 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu.
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
Idioma: Inglés
Publicado por Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180804 ISBN 13: 9783110180800
Librería: Majestic Books, Hounslow, Reino Unido
EUR 266,22
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Añadir al carritoCondición: New. pp. ix + 376.
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Idioma: Inglés
Publicado por Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180804 ISBN 13: 9783110180800
Librería: Books Puddle, New York, NY, Estados Unidos de America
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EUR 220,00
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.