Ramanujam madhavan (85 resultados)

- Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 9,71
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardback. Condición: Very Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

- Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,71
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 6 disponibles
Hardback. Condición: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

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Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de AmericaBlue Vase Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,72
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,19
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 11,55
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardback. Condición: Very Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

- Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Aceptable
EUR 11,55
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 6 disponibles
Hardback. Condición: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Regular
EUR 12,20
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 12,20
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de AmericaGoodwill Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,71
Envío por EUR 3,56Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: good. Signs of wear and consistent use.

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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 13,56
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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Librería: Upward Bound Books, VALRICO, FL, Estados Unidos de AmericaUpward Bound Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 10,77
Envío por EUR 3,83Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerâ"Monday through Friday, excluding weekends and holidays.…

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Librería: Housing Works Online Bookstore, New York, NY, Estados Unidos de AmericaHousing Works Online Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 12,20
Envío por EUR 3,56Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: Good. 1.

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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 12,79
Envío por EUR 3,35Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

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Librería: Open Books West Loop, Chicago, IL, Estados Unidos de AmericaOpen Books West Loop
Contactar con el vendedorVendedor de 2 estrellasCondición: Usado
EUR 13,35
Envío por EUR 4,47Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardcover. Condición: Used.

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 18,49
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardback. Condición: Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

- Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 18,49
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardback. Condición: Very Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

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- Primera edición
Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 19,13
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

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- Primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 19,13
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Aceptable
EUR 20,33
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardback. Condición: Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

- Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 20,33
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Hardback. Condición: Very Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 19,19
Envío por EUR 2,36Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 21,18
Envío por EUR 2,36Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.

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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 24,61
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,21
Envío por EUR 2,36Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: New.

- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 22,81
Envío por EUR 2,36Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: As New. Unread book in perfect condition.

- Tapa dura
Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 26,55
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

- Tapa dura
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 26,66
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 8 disponibles
Hardback. Condición: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

- Tapa dura
Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,52
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Condición: New.

- Tapa dura
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,73
Envío por EUR 5,93Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

- Tapa dura
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 29,17
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 8 disponibles
Hardback. Condición: New. You've built a great product-now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast-and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization-instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies-including 50+ unicorns-the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the "single-engine strategy" dooms so many businesses-and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging-and getting customers to pay what you're worthMastering sales negotiations-"give and get" strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share-without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business-one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…