Scaling Innovation: How Smart Companies Architect Profitable Growth
Idioma: inglés
Editorial: Wiley, 2025
- Tapa dura
- Usado
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Vendedor de IberLibro desde 23 de marzo de 2026
Condición: Usado - Aceptable
EUR 10,34
Cantidad disponible: 6 disponibles
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You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…
N° de ref. del artículo CIN1119633060G
- Título
- Scaling Innovation: How Smart Companies Architect Profitable Growth
- Autor
- Madhavan Ramanujam
- Editorial
- Wiley
- Año de publicación
- 2025
- Estado
- Good
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 1119633060
- ISBN 13
- 9781119633068
You've built a great product―now what?
The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast―and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much.
The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization―instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value.
In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies―including 50+ unicorns―the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.
If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how.
Inside, you'll learn:
- Why the “single-engine strategy” dooms so many businesses―and how to avoid it
- How to create outcome and usage-based monetization models
- The secrets to mastering value messaging―and getting customers to pay what you're worth
- Mastering sales negotiations―“give and get” strategies to close faster, better and more often
- How to stop churn before it happens, maximize upsells, and handle price increases with confidence
- The essential tactics for balancing market share and wallet share―without losing momentum
If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business―one that thrives, scales, and creates real enterprise value.
Read it. Apply it. Build something that lasts.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
MADHAVAN RAMANUJAM is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of Monetizing Innovation.
EDDIE HARTMAN is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.
“Acerca de” puede pertenecer a otra edición de este título.
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Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 23 de marzo de 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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