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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2023
ISBN 10: 1119835208 ISBN 13: 9781119835202
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 23,72
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Añadir al carritoHardback. Condición: New. An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanityDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing-and in business, generally-Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2023
ISBN 10: 1119835208 ISBN 13: 9781119835202
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 24,04
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanityDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing-and in business, generally-Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2024
ISBN 10: 1394239246 ISBN 13: 9781394239245
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 24,23
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2024
ISBN 10: 1394239246 ISBN 13: 9781394239245
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 26,10
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Librería: Books in my Basket, New Delhi, India
EUR 9,13
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Añadir al carritoSoft cover. Condición: New. ISBN:9789363863767,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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Librería: Majestic Books, Hounslow, Reino Unido
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Librería: Revaluation Books, Exeter, Reino Unido
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Añadir al carritoHardcover. Condición: Brand New. 288 pages. 9.25x6.25x1.25 inches. In Stock.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 21,71
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 39,65
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 39,65
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Librería: Books Puddle, New York, NY, Estados Unidos de America
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Añadir al carritoCondición: New. 2nd edition NO-PA16APR2015-KAP.
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Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
EUR 41,14
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Añadir al carritoCondición: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
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Librería: Basi6 International, Irving, TX, Estados Unidos de America
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
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Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 42,80
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
EUR 44,41
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Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
EUR 45,35
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Librería: Ubiquity Trade, Miami, FL, Estados Unidos de America
EUR 46,12
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Librería: Ubiquity Trade, Miami, FL, Estados Unidos de America
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