Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,83
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
EUR 2,30
Cantidad disponible: 4 disponibles
Añadir al carritopaperback. Condición: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
EUR 4,43
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 4,43
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Librería: Lake Country Books and More, Excelsior, MN, Estados Unidos de America
EUR 9,74
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good +. Estado de la sobrecubierta: None as issued. Clean, solid copy with unmarked text. Cover has light wear. College bookstore stickers on back cover and spine. Binding is tight and square; no creases to spine or cover. We are unable to ship oversize books and multi-volume sets internationally.
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
EUR 4,66
Cantidad disponible: 3 disponibles
Añadir al carritoHardcover. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Librería: Book House in Dinkytown, IOBA, Minneapolis, MN, Estados Unidos de America
Miembro de asociación: IOBA
EUR 17,57
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Very good paperback copy (NOT ex-library). Spine is uncreased, binding tight and sturdy; text also very good. Exterior looks great, shelfwear is very minor. An excellent copy. Ships same or next business day from Dinkytown in Minneapolis, Minnesota.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 21,26
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 24,54
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Northern Illinois University, 1981
ISBN 10: 9992284951 ISBN 13: 9789992284957
Librería: The Book Bin, Salem, OR, Estados Unidos de America
EUR 22,13
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Very Good. Special Report No. 19. A revision of a doctoral dissertation examining interpersonal relations in Philippine social life. *** 151pp. *** Index, biblio.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 31,16
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 26,59
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 37,14
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 32,46
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 44,42
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 32,09
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 32,67
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 49,87
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2017
ISBN 10: 0415806747 ISBN 13: 9780415806749
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 57,47
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the books concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 55,15
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 46,84
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 1st edition. 200 pages. 9.13x0.55x6.06 inches. In Stock.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 57,02
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Publicado por London: Berg, 2012
Librería: Mark Westwood Books PBFA, Hay-on-Wye, HEREF, Reino Unido
Miembro de asociación: PBFA
EUR 19,11
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As new. xiii, 186pp. Like new softback.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 63,90
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 65,04
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 52,62
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 52,92
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Joseph Burridge Books, Dagenham, Reino Unido
Original o primera edición
EUR 47,78
Cantidad disponible: 1 disponibles
Añadir al carritoSoft cover. Condición: New. 1st Edition. Summary:Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings--back cover.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 74,00
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2017
ISBN 10: 0415806747 ISBN 13: 9780415806749
Librería: Majestic Books, Hounslow, Reino Unido
EUR 68,94
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 160 96 Illus.