Micky chen (8 resultados)
Idioma: Inglés
Editorial: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2013
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Librería: Books Puddle, New York, Estados Unidos de AmericaBooks Puddle
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EUR 96,79
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Condición: New. pp. 144.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 53,25
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. The Valence of Online WOM on Product Performance | Analyzing the AppStore | Micky Chen (u. a.) | Taschenbuch | 144 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659425295 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]pr…eigu[dot]de | Anbieter: preigu.
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Librería: Mispah books, Redhill, Reino UnidoMispah books
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EUR 187,22
Envío por EUR 28,94Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 61,90
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contribute to the current scientific k…nowledge on how the valence of online reviews affects product performance. Using applications from the AppStore, we conduct an independent groups experiment to assess the mean changes in people's evaluation of these apps as a result of online word-of-mouth. Furthermore, we add three moderating variables to analyze this relationship. The findings show that negative (positive) reviews have negative (positive) effects on app performance, and that the absolute size of the effect is larger when subjects are exposed to negative reviews (negativity effect). This study delivers contributions to both marketing research and marketing practice in that the results add to the current understanding of online WOM effects by showing in what way user reviews affect consumer behavior. Furthermore, a cross-sectional study has been conducted in the same category in the AppStore. The findings confirm the results from the experimental study. 144 pp. Englisch.
Idioma: Inglés
Editorial: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2013
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 97,20
Envío por EUR 7,53Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. Print on Demand pp. 144 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
Idioma: Inglés
Editorial: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2013
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Librería: Biblios, frankfurt am main, AlemaniaBiblios
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EUR 98,73
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. PRINT ON DEMAND pp. 144.
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Librería: buchversandmimpf2000, Emtmannsberg, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 61,90
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contribute to the current scientific knowl…edge on how the valence of online reviews affects product performance. Using applications from the AppStore, we conduct an independent groups experiment to assess the mean changes in people¿s evaluation of these apps as a result of online word-of-mouth. Furthermore, we add three moderating variables to analyze this relationship. The findings show that negative (positive) reviews have negative (positive) effects on app performance, and that the absolute size of the effect is larger when subjects are exposed to negative reviews (negativity effect). This study delivers contributions to both marketing research and marketing practice in that the results add to the current understanding of online WOM effects by showing in what way user reviews affect consumer behavior. Furthermore, a cross-sectional study has been conducted in the same category in the AppStore. The findings confirm the results from the experimental study.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 61,90
Envío por EUR 61,17Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contribute to the current scientific knowle…dge on how the valence of online reviews affects product performance. Using applications from the AppStore, we conduct an independent groups experiment to assess the mean changes in people's evaluation of these apps as a result of online word-of-mouth. Furthermore, we add three moderating variables to analyze this relationship. The findings show that negative (positive) reviews have negative (positive) effects on app performance, and that the absolute size of the effect is larger when subjects are exposed to negative reviews (negativity effect). This study delivers contributions to both marketing research and marketing practice in that the results add to the current understanding of online WOM effects by showing in what way user reviews affect consumer behavior. Furthermore, a cross-sectional study has been conducted in the same category in the AppStore. The findings confirm the results from the experimental study.
