EUR 10,33
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Librería: Arnold M. Herr, Los Angeles, CA, Estados Unidos de America
Original o primera edición
EUR 19,52
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Fine. Estado de la sobrecubierta: Fine. 1st Edition. Square quarto. Color & B&W illustrations. Fine in fine DJ. 288 pages.
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 39,70
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Publicado por Cambridge University Press, Cambridge, England / New York, New York, 1995
Librería: Andover Books and Antiquities, Andover, MA, Estados Unidos de America
EUR 22,18
Cantidad disponible: 1 disponibles
Añadir al carritoSoftcover. xxviii, 882 pp. Softcover. LCC: 9513775 Very good condition; touches of wear on edges of covers and on bottom edges of papers.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 73,84
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 74,00
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 76,35
Cantidad disponible: 2 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 70,99
Cantidad disponible: 2 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 81,78
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: NEW.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 65,68
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: killarneybooks, Inagh, CLARE, Irlanda
Original o primera edición
EUR 49,50
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. 1st Edition. Hardcover, xxvi + 424 pages, NOT ex-library. Gentle wear only. Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Boards show short creases to corners. Issued without a dust jacket.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 90,85
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 88,75
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 72,08
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 92,28
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 76,85
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 75,27
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 78,19
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 92,82
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 456.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 84,90
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . .
EUR 79,39
Cantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 75,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: GoldBooks, Denver, CO, Estados Unidos de America
EUR 95,13
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. New Copy. Customer Service Guaranteed.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 100,24
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2013
ISBN 10: 0415783135 ISBN 13: 9780415783132
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 90,74
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 456.
EUR 65,69
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: NEW.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 106,33
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. 2013. 1st Edition. Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672. . . . . . Books ship from the US and Ireland.
EUR 10,54
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 430 | Sprache: Englisch | Produktart: Bücher | The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
EUR 112,32
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 98 pages. 9.00x6.00x1.00 inches. In Stock.
EUR 116,36
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 440 pages. 9.25x6.26x1.02 inches. In Stock.