Madhavan ramanujam (75 resultados)

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  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 8,51

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    Cantidad disponible: 2 disponibles

    Hardback. Condición: Very Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

    • Tapa dura

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 8,51

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    Cantidad disponible: 6 disponibles

    Hardback. Condición: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America-OnTimeBooks-

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    Condición: Usado - Aceptable

    EUR 8,52

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    Cantidad disponible: 1 disponible

    Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de AmericaBlue Vase Books

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    Condición: Usado - Aceptable

    EUR 9,67

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    Cantidad disponible: 1 disponible

    Condición: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

    • Tapa dura

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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    Condición: Usado - Aceptable

    EUR 10,34

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    Cantidad disponible: 6 disponibles

    Hardback. Condición: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

    • Tapa dura

    Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red

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    Condición: Usado - Aceptable

    EUR 13,50

    Envío por EUR 3,33 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: Wiley May 2016, 2016

    1119240867 / 9781119240860

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    Librería: Open Books West Loop, Chicago, IL, Estados Unidos de AmericaOpen Books West Loop

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    Condición: Usado

    EUR 13,27

    Envío por EUR 4,44 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Used.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2016

    1119240867 / 9781119240860

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    • Primera edición

    Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West

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    Condición: Usado - Excelente

    EUR 19,93

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    Cantidad disponible: 1 disponible

    Condición: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Incorporated, John, 2016

    1119240867 / 9781119240860

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    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

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    Condición: Usado - Aceptable

    EUR 19,93

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    Cantidad disponible: 1 disponible

    Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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    Condición: Usado - Aceptable

    EUR 20,22

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    Cantidad disponible: 2 disponibles

    Hardback. Condición: Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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    Condición: Usado - Bueno

    EUR 20,22

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    Cantidad disponible: 1 disponible

    Hardback. Condición: Very Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Nuevo

    EUR 19,09

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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Usado - Como Nuevo

    EUR 21,07

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    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Cantidad disponible: 1 disponible

    Condición: New.

  • Idioma: Inglés

    Editorial: John Wiley & Sons, 2016

    1119240867 / 9781119240860

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    Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks

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    Condición: Usado - Bueno

    EUR 19,72

    Envío por EUR 4,85 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. Monetizing Innovation: How Smart Companies Design the Product Around the Price This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: John Wiley and Sons Inc, US, 2016

    1119240867 / 9781119240860

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    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    EUR 26,41

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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons Inc, US, 2016

    1119240867 / 9781119240860

    • Tapa dura

    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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    Condición: Nuevo

    EUR 26,52

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    Cantidad disponible: 8 disponibles

    Hardback. Condición: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

  • Idioma: Inglés

    Editorial: John Wiley & Sons 25/05/2016, 2016

    1119240867 / 9781119240860

    • Tapa dura

    Librería: Bahamut Media, Reading, Reino UnidoBahamut Media

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    Condición: Usado - Bueno

    EUR 19,72

    Envío por EUR 8,21 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Idioma: Inglés

    Editorial: Wiley, 2025

    1119633060 / 9781119633068

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    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 28,37

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    Cantidad disponible: 6 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: John Wiley and Sons, 2016

    1119240867 / 9781119240860

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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 22,63

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    Cantidad disponible: 15 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: John Wiley and Sons Inc, US, 2025

    1119633060 / 9781119633068

    • Tapa dura

    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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    Condición: Nuevo

    EUR 29,02

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    Cantidad disponible: 8 disponibles

    Hardback. Condición: New. You've built a great product-now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast-and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization-instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies-including 50+ unicorns-the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the "single-engine strategy" dooms so many businesses-and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging-and getting customers to pay what you're worthMastering sales negotiations-"give and get" strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share-without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business-one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

    • Tapa dura

    Librería: Chiron Media, Wallingford, Reino UnidoChiron Media

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    Condición: Nuevo

    EUR 21,59

    Envío por EUR 7,64 
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    Cantidad disponible: 2 disponibles

    hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand

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    Condición: Nuevo

    EUR 23,07

    Envío por EUR 5,50 
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    Cantidad disponible: Más de 20 disponibles

    Condición: new.

  • Idioma: Inglés

    Editorial: John Wiley & Sons Inc, New York, 2016

    1119240867 / 9781119240860

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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 30,33

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    Hardcover. Condición: new. Hardcover. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovationmeasured in dollars and centsis a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targetsor fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seatwhen you design the product around the price. Its a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what theyre talking about. As the worlds premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your companys DNA. Illustrative case studies show how some of the worlds best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo spray and pray style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons Inc, US, 2025

    1119633060 / 9781119633068

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    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Hardback. Condición: New. You've built a great product-now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast-and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization-instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies-including 50+ unicorns-the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the "single-engine strategy" dooms so many businesses-and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging-and getting customers to pay what you're worthMastering sales negotiations-"give and get" strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share-without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business-one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Idioma: Inglés

    Editorial: John Wiley & Sons Inc, New York, 2025

    1119633060 / 9781119633068

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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 30,68

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. You've built a great productnow what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fastand profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetizationinstead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companiesincluding 50+ unicornsthe authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the single-engine strategy dooms so many businessesand how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messagingand getting customers to pay what you're worthMastering sales negotiationsgive and get strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet sharewithout losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great businessone that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts. "In Scaling Innovation, the expert team behind the widely read Monetizing Innovation delivers yet another groundbreaking book that demonstrateshow to get customers, earn a profit from them, and keep them coming back to your company for more. You'll find specific tactics from a playbook that has helped real organizations meet and exceed their revenue targets"-- Provided by publisher. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons, 2025

    1119633060 / 9781119633068

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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Cantidad disponible: 15 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Wiley, 2016

    1119240867 / 9781119240860

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    Librería: medimops, Berlin, Alemaniamedimops

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    Condición: Usado - Aceptable

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    Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

  • Idioma: Inglés

    Editorial: John Wiley & Sons, 2016

    1119240867 / 9781119240860

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    Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle

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    EUR 36,19

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    Condición: New. pp. 308.