Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Original o primera edición
EUR 66,96
Cantidad disponible: 8 disponibles
Añadir al carritoHardcover. Condición: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 88,94
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 89,93
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Añadir al carritoCondición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 86,80
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 84,49
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 110,54
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Añadir al carritoHardback. Condición: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 109,47
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 286.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 122,77
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 286 Index.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 114,44
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Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 95,91
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Añadir al carritoGebunden. Condición: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Manageme.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 144,41
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Librería: Rarewaves.com UK, London, Reino Unido
EUR 104,16
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 116,95
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.