Idioma: Inglés
Publicado por Sage Publications Pvt. Ltd, 2021
ISBN 10: 9391370330 ISBN 13: 9789391370336
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 11,20
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
EUR 11,76
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Añadir al carritoCondición: Very Good. 1780660176. 6/5/2026 11:49:36 AM.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 51,10
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 51,29
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 51,94
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 57,70
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 57,09
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 60,46
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 45,69
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
EUR 64,01
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 56,52
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032973323 ISBN 13: 9781032973326
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 65,63
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change. While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives begin, return on investment (ROI) and change management remain major barriers. The second edition of this book offers theories and frameworks to understand and develop these elements, while updating and refining practical models for technology taxonomy, digital literacy, digital transformation, and paths to value. Incorporating lessons on competing in the digital era, it features real-world cases in consulting and strategy, accessible to students, instructors, and professionals without prior expertise. Designed to support teaching and learning, it remains a valuable resource for students of Business, Management and Marketing; Organisational Change; Production, Operations and Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organisational Studies; and Management of Technology and Innovation.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 49,98
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: New.
EUR 55,17
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Añadir al carritoCondición: New. In.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 61,68
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 51,54
Cantidad disponible: 10 disponibles
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 53,51
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 68,84
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. 1st edition NO-PA16APR2015-KAP.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 54,67
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 58,21
Cantidad disponible: 10 disponibles
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Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 66,02
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 76,45
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 73,27
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 75,99
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 83,96
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 290 pages. 9.18x6.12x9.21 inches. In Stock.
EUR 57,21
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Srinivas R. Pingali is Adjunct Professor of business policy and strategy at the Indian Institute of Management, Udaipur. He has over 30 years of experience in product development and innovation and sales and marketing in multinational an.
EUR 62,27
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Srinivas Pingali is an adjunct professor at the Indian Institute of Management (IIM) Udaipur, Rajasthan, India. He specialises in digital strategies, digital marketing, and product management. Srinivas has published several books, case s.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Librería: Rarewaves.com UK, London, Reino Unido
EUR 56,10
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032973323 ISBN 13: 9781032973326
Librería: Rarewaves.com UK, London, Reino Unido
EUR 61,04
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change. While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives begin, return on investment (ROI) and change management remain major barriers. The second edition of this book offers theories and frameworks to understand and develop these elements, while updating and refining practical models for technology taxonomy, digital literacy, digital transformation, and paths to value. Incorporating lessons on competing in the digital era, it features real-world cases in consulting and strategy, accessible to students, instructors, and professionals without prior expertise. Designed to support teaching and learning, it remains a valuable resource for students of Business, Management and Marketing; Organisational Change; Production, Operations and Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organisational Studies; and Management of Technology and Innovation.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 200,47
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.