Idioma: Inglés
Publicado por SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 9,25
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: One Planet Books, Columbia, MO, Estados Unidos de America
Original o primera edición
EUR 9,21
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por Sage Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 12,79
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 8,98
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. The copy shows minor external wear, but is in otherwise clean condition.
Idioma: Inglés
Publicado por Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 13,74
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Idioma: Inglés
Publicado por Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Librería: One Planet Books, Columbia, MO, Estados Unidos de America
EUR 10,22
Cantidad disponible: 3 disponibles
Añadir al carritopaperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
EUR 10,16
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good.
Idioma: Inglés
Publicado por Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 13,82
Cantidad disponible: 3 disponibles
Añadir al carritopaperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 11,10
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Original o primera edición
EUR 15,68
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2013
ISBN 10: 1452240280 ISBN 13: 9781452240282
Librería: Ivy Ridge Books/Scott Cranin, Fayetteville, NY, Estados Unidos de America
Miembro de asociación: IOBA
EUR 31,05
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Paperback has light cover rubbing, lower right corner front is bent, clean interior - no writing. All orders packed with care, most dust jackets protected by Brodart sleeve, independent bookseller since 2011.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 45,56
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 46,16
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 52,87
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 47,48
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 264.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 54,15
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 49,65
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 55,81
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 55,86
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por John Wiley and Sons Ltd, GB, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 61,84
Cantidad disponible: 15 disponibles
Añadir al carritoPaperback. Condición: New. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID-19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people's attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self-determination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 62,78
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 59,34
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. pp. 264.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 50,28
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: new.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 47,83
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 64,31
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 58,92
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 48,90
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 49,64
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 48,91
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Idioma: Inglés
Publicado por John Wiley and Sons Ltd, Hoboken, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 67,86
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how peoples attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and selfdetermination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.