Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 22,94
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 24,47
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 20,14
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 26,99
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 21,35
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 27,99
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 24,47
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 24,79
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 33,59
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 34,41
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 30,05
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 30,61
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 24,47
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
EUR 25,21
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. New copy - Usually dispatched within 4 working days.
Publicado por Universal Pictures, Universal City, CA, 1962
Librería: Royal Books, Inc., ABAA, Baltimore, MD, Estados Unidos de America
Fotografía
EUR 13,12
Cantidad disponible: 1 disponibles
Añadir al carritoVintage full-color British front-of-house card from the UK release of the 1962 US film. From the director of "To Kill a Mockingbird" (1962), an adaptation of a novel by Dutch author Jan De Hartog, about an opportunistic atheist who travels with his wife to the jungles of Java in 1936. Trouble with a native witch doctor practicing black magic leads to a crisis of conscience for the atheist, forcing him to reevaluate his faith. 8 x 10 inches. Very Good plus, with light creases overall.
EUR 33,94
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Publicado por Metro-Goldwyn-Mayer [MGM], Beverly Hills, CA, 1940
Librería: Royal Books, Inc., ABAA, Baltimore, MD, Estados Unidos de America
Fotografía
EUR 21,87
Cantidad disponible: 1 disponibles
Añadir al carritoVintage studio still photograph from the 1940 film, showing actors Clark Gable and Spencer Tracy getting a faceful of crude. Two oil riggers work together over the course of ten years to become oil tycoons, but their friendship is strained by their love for the same woman. 8 x 10 inches. Good, moderately faded, with a chip at the bottom left corner.
EUR 23,53
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. KlappentextrnrnUnlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketc.
EUR 24,79
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. KlappentextrnrnUnlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketc.
Publicado por Metro-Goldwyn-Mayer [MGM], Beverly Hills, CA, 1951
Librería: Royal Books, Inc., ABAA, Baltimore, MD, Estados Unidos de America
Fotografía
EUR 39,37
Cantidad disponible: 1 disponibles
Añadir al carritoEight vintage photographs from the 1951 film, two promotional headshots of Joe E. Brown and eight studio stills, two of which have "PHOTOPLAY MAGAZINE" stamps and layout annotations on the verso. Based on the 1927 musical, which was in turn based on Edna Ferber's 1926 novel. A wildly popular MGM musical hit, wherein the daughter of the captain of the Cotton Blossom, a traveling show boat, falls for a roguish, unlucky gambler. Nominated for two Academy Awards. The definitive version of the musical, following adaptations in 1929 and 1936. Set in and shot on location in Mississippi. 8 x 10 inches. Nine, Near Fine with minor creasing in margins and edgewear. One, Very Good with significant chipping to top right corner. Two have stiffening coating on verso.
Publicado por Universal-International Pictures, 1961
Librería: Nerman's Books & Collectibles, Pembina, ND, Estados Unidos de America
EUR 43,74
Cantidad disponible: 1 disponibles
Añadir al carritoSoft Cover. Condición: Very Good to Fine. A very good to fine oversized softcover. Final Screenplay dated June 15 1961. Movie starred Burl Ives, Rock Hudson and Gena Rowlands.
Librería: Forgotten Books, London, Reino Unido
EUR 18,87
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Print on Demand. This book, ahead of its time, presents a thoughtful and disciplined study of advertising's commercial standing and explores its role in shaping consumer behavior within the context of ever-changing market realities. The author, a leading advertising expert of the early 20th century, masterfully analyzes advertising's evolution from a supplementary sales tool, to a powerful force guiding consumer decisions. He emphasizes the significance of group psychology, demonstrating how advertising can sway entire demographics by appealing to their shared aspirations, aligning its message with their collective mindset, and presenting products not as mere commodities but as indispensable elements of their lifestyle. This book, a pioneering work in the field, offers a wealth of insights into the power of advertising, making it a valuable resource for anyone seeking to understand the dynamics of marketing and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
Librería: Forgotten Books, London, Reino Unido
EUR 19,40
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Print on Demand. This book presents a comprehensive exploration of the role advertising plays as a powerful salesmanship tool to influence group psychology for commercial success. The author establishes a direct correlation between advertising and the creation of markets, arguing that the former has played a crucial role in the development of modern markets, their reach, and market dynamics. The book delves into key concepts such as service to the consumer, market control, and the significance of the free dollar in shaping advertising strategies and their impact. The author emphasizes the responsibility of manufacturers and distributors to prioritize service and quality to build sustainable consumer loyalty and market presence. Ultimately, this book provides valuable insights into the evolution of advertising as a driving force in shaping consumer behavior and the broader economy, making it a valuable resource for professionals and students in marketing, advertising, business, and economics. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
Idioma: Inglés
Publicado por Creative Media Partners, LLC Jul 2023, 2023
ISBN 10: 1021607940 ISBN 13: 9781021607942
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 35,65
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Neuware - Advertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychological and social factors that impact consumer behavior, as well as practical advice for creating effective advertising campaigns. This book is perfect for anyone involved in advertising or marketing.
Idioma: Inglés
Publicado por Creative Media Partners, LLC Jul 2024, 2024
ISBN 10: 1020247045 ISBN 13: 9781020247040
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 49,83
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. Neuware - Advertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychological and social factors that impact consumer behavior, as well as practical advice for creating effective advertising campaigns. This book is perfect for anyone involved in advertising or marketing.
EUR 19,89
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 336 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Publicado por Metro-Goldwyn-Mayer [MGM], Beverly Hills, CA, 1936
Librería: Royal Books, Inc., ABAA, Baltimore, MD, Estados Unidos de America
Fotografía
EUR 39,37
Cantidad disponible: 1 disponibles
Añadir al carritoVintage studio still photograph from the 1936 film. A wealthy child of divorced parents must spend half of his year with his father in New York City and attend school there as part of their custody agreement. He sticks out amongst the city kids of lower-class upbringings. Set and shot on location in New York City. 10 x 8 inches. Near Fine.
Publicado por Doubleday, Page for the Associated Advertising Clubs of the World, NY,, 1916
Librería: Joe Orlik Books, Manchester, Reino Unido
EUR 47,33
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. 2nd Edition. Book hardcover Second Edition 16 b&w plates pp298. Condition NoDJ ex-library: War Service Library sticker on inside of front board, name on endpaper, beginings of a split on hinge, inside back cover library ticket and pocket, dulled spine with light bumps. otherwise bright, tight and clean except for a little spotting along the top of upper margins of pp294-297.
Publicado por Doubleday, Page for the Associated Advertising Clubs of the World, NY, 1914
Librería: curtis paul books, inc., Northridge, CA, Estados Unidos de America
EUR 65,61
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. Estado de la sobrecubierta: Fair. Red cloth/gilt. Presumed first. Slight corner/edge wear, front hinge starting. The DJ in mylar has losses to spine, edgewear, few tiny holes. ; 8vo 8" - 9" tall.
Publicado por Doubleday Page for The Associated Advertising Clubs of The World, 1921
Librería: Old Book Shop of Bordentown (ABAA, ILAB), Bordentown, NJ, Estados Unidos de America
Original o primera edición
EUR 65,18
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. First edition thus. First book editioin. Hardcover. Inscribed by Mahin on the front free endpaper. 298 pp. with section of illustrated advertisments of the era(Ingersoll watches, White Rock, Holeproof Hosiery, Ivory Soap, Quaker Oats, etc) , including photographic examples of nightime illuminated advertising signs. Significant work on consumer advertising containing concepts and maxims as relevant today as they were ninety years ago. Sections include "Advertising Can Only Appeal To Free Dollars", "What The Manufacturer Owes The Consumer","Building and Testing an Advertisment", various sections on retail advertising, sales and salesmen, advertising solicitation, mail-order, prestige-building advertising, etc. A tight, very good example, bit of fade to the spine strip.