Jain j n (74 resultados)

Condición: New. pp. vii + 230.

Condición: New.

Condición: New. pp. vii + 230.

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780745016078.

Contents Preface 1 What is your goal 2 Self worth 3 Virtues of good behaviour 4 Happiness is how we believe it to be 5 Selfishness is by you of yourself and for yourself 6 Courage is the vigor of heart which we gather 7 You are never wrong to choose a pat 230 pp.

Soft cover. Condición: New. ISBN: 9350180022.

Condición: New. pp. 366.

Condición: New. pp. 418.

Condición: New. pp. 366.

Condición: New. pp. 366 Index.

Condición: New. pp. 436 Illus.

Condición: New. pp. 418 Index.

Condición: New. pp. 418.

Condición: New. pp. 570 Figures.

Condición: New. pp. 436.

Condición: New. pp. 436.

Hardcover. Condición: Very Good. ORIGINAL 1971 EDITION; Hardcover; minor shelfwear; light tanning of inside boards and facing blank endpage; o/w in very good condition. Book.

Condición: New. pp. 332.

Condición: New. pp. 570 Index.

Condición: New. pp. 570.

Condición: New. pp. 332.

Condición: New. pp. 332.

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. The nature functions and scope of advertising. 2. Advertising marketing and consumer behaviour. 3. Categories of advertising. 4. The advertising business agencies and client relationship. 5. Advertising budgeting. 6. Outdoor and transit advertising. 7. Local and non commercial advertising. 8. An advertising campaign. 9. Globalisation in advertising. 10. The communication process. 11. Sales promotion concept types and objectives. 12. Promotional strategies. 13. Brand and packaging. 14. Media planning and strategy. 15. Role of electronic media in advertising. 16. Role of print media in advertising. 17. Direct mail. 18. Creative execution art copy and buying print media. 19. Public relations. 20. Futuristic scenario of advertising in India. Glossary. Index. Modern Advertising Management plays an important and vital role in the economies of all modern societies. The book represents the society of the time consequently it is an ever changing process representing new products services supplies and demand coupled with the new media and techniques for communicating the exchange situation. The advertising world was open to overseas brands and multinational tie ups while on the other hand political instability at the centre provided the inevitable challenge to a supposedly expanding markets. Advertising is a basic business subject and its range of subject matter will enlighten both those seeking a career in business and those already engaged in a business career. The study of advertising gives students regardless of their major many valuable tools to use in any subsequent profession. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities. 426 pp.…

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. Retail management an overview. 2. Classification of retailers. 3. Consumer buying behaviour. 4. Retail market segmentation. 5. Retail locations store planning design and layout. 6. Financial strategy of operations management. 7. Retail channels/information systems and research. 8. Product and merchandise management. 9. Retail pricing. 10. Managing human resources. 11. Retail communication and promotion. 12. Customer service and relationship marketing. 13. Globalisation and future trends of retailing. Glossary. Index. Modern Retail Management plays an important and vital role in the economies of all modern societies. This book is helpful for the students professional persons administrative assistants and retail managers etc. An attempt has been made to relate the material directly to the professional environment. More emphasis has been placed on electronic aspects of retailing. The aim of this book is to provide the theory concepts and practice of retailing so that the needs of undergraduate and/or postgraduate students managers and practitioners are met. New technologies and methods are highlighted throughout text. This edition provides a strategic look at retailing current coverage and organisation around a strategic decision making model. Authors have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities. 480 pp. …

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. Organisation an overview. 2. Foundation of Organisation Development. 3. Managing the Organisation Development Process. 4. Organisation Development (OD) interventions. 5. Organisational effectiveness. 6. Managing change in Organisation Development. 7. Organisational culture and climate. 8. Organisational structure and design. 9. Motivation. 10. Power politics and organisational development. 11. Approaches to leadership. 12. An overview to innovation and creativity. 13. Managing group. 14. Team interventions. 15. Values and attitude. 16. Business ethics. Glossary. Index. Modern Organisation Development and Change plays a vital role in the current environment. Organisation development is the backbone of any organisation. The book emphasises the practical aspects of the subject as well as the concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of organisations. The present volume is a humble attempt to explain the scope importance and the nature of organisation development. It analyses the topics like motivation leadership theories organisational change and climate organisational development structure groups and other areas of OD. The aim of this book is to provide the theory concepts and practice of organisation development so that the needs of students managers and practitioners are met. 514 pp.…

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. Modern office an overview. 2. Modern office management and its functions. 3. Modern office organisation. 4. Delegation and decentralisation of authority. 5. Office systems and routines. 6. Office accommodation layout and environment. 7. Office supervision. 8. Records management and filing. 9. Indexing. 10. Modern office furniture. 11. Modern office machines and equipments. 12. Forms design management and control. 13. Communication. 14. Office correspondence and mail. 15. Office manuals. 16. Office stationary supplies and control. 17. Work measurement standards and standardisation. 18. Personal management. 19. Statistical data. 20. Production and office cost control. 21. Office reports. 22. Data processing and modern information technology. Terms and abbreviations. Index. Modern Office Management has an important position in the management of any organisation because all the important functions of management are carried out through office only. It is the office which serves as the control centre of the organisation. Author has tried to provide the latest information about different types of office machines and equipment which are usable in business organisations and are easily available in the country. Modern Office Management co ordinates the activities of all the departments of the organisation. The language is very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. Special care has been taken to cover the entire syllabus of almost all the universities. The book explains in detail the official environment practice and procedure and modern ideology relating to the office management. It is undoubtedly an invaluable textbook for anyone. 394 pp. …

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. Marketing of services an introduction. 2. Managing demand for services. 3. Different aspects of yield management. 4. Understanding the framework for service marketing management. 5. Positioning and focusing. 6. Knowledge of buyer behaviour in services. 7. Customer expectations and identifying customer groups in services. 8. Customers perception and the service quality. 9. Building customer relationships. 10. Understanding the service guarantees. 11. Understanding the different aspects of service recovery. 12. Understanding the complaint management. 13. Creating delivering and service development and design. 14. Understanding the customer defined service standards. 15. Aspects related with physical evidence and the servicescape. 16. Focusing on Employees role and empowerment in service delivery. 17. Focusing on customers role in service delivery. 18. Intermediaries and electronic channels. 19. The role of communications in services. 20. Understanding costs and pricing strategies. 21. Measurement of benefits of services. 22. Globalisation of marketing of services. Glossary. Index. Modern marketing of services offers key insights into the marketing today. The main theme of marketing of services is to focus attention on the specific questions which must be addressed in designing and implementing successful marketing programmes within any service organisations. This book represents an excellent source of information on marketing of services for all students of marketing and marketing managers administrative and other professional persons. The text includes many features that enhances students ability to learn. The language of this book is very lucid simple and racy. This book provides a comprehensive overview of the development of services marketing theory and management within a highly practical and accessible format. Current issues in areas such as service quality customer care internal marketing and relationship marketing are explored in detail. 458 pp.…

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. The management nature principles and functions. 2. The evolution of management thought. 3. Understanding external and internal environments. 4. Social responsibilities and ethics in management. 5. Planning the primary management function. 6. Fundamentals of organizing. 7. Basic elements of organisation structure. 8. Staffing. 9. Managerial decision making. 10. Direction. 11. Leadership. 12. Responsibility delegation and authority. 13. Managerial control. 14. Forecasting. 15. Motivation. 16. Budgeting. 17. Managerial communication. 18. Managing information and technology. 19. Management challenges and globalisation. Glossary. Index. We are living in an era of accelerating global competition. Pressures from foreign companies are causing many managers to reassess their approaches as they strive to be successful in a formidable competitive environment. The Modern Management plays an important role to overcome this competitive environment. This book is primarily and essentially prepared to meet the requirements of all management and commerce students and for other professional examinations. This book is helpful for the students professional persons management trainees and all business executives. The language is very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter study questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the institutes and universities. The book explains in detail the practices and theories relating to the management. 508 pp.…

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. The nature and process of communication. 2. The channels of communication. 3. The choice of media. 4. Basic principles of effective communication. 5. Types and methods of barriers to communication. 6. Non verbal communication. 7. Listening skills. 8. Speaking skills. 9. Interviews group discussions and meetings. 10. Introducing the effective business letter writing. 11. Categories of business letters. 12. Persuasive letters. 13. Recruitment correspondence. 14. Bank insurance and import export correspondence. 15. Effective presentation skills. 16. Social and invitation correspondence. 17. Form messages orders questionnaires and memorandum. 18. Telecommunications. 19. Report writing. 20. Language skills for effective communication. 21. Precis writing and comprehension. Glossary. Index. Modern Business Communication plays an important and vital role in the current business world. This book is helpful both for the students and professional persons. An attempt has been made to relate the material directly to the professional environment. The book addresses itself to issues concerning honing of both oral and written communication skills. The book also elaborates on the channels and networks in a communication process. In this book the fundamentals of the communication process including its functions basic principles and its scope has been covered. Report writing like business correspondence has its own formal aspects. Acquaintance with these aspects is necessary before one is ripe for writing a report. We have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities. 498 pp. …

Hardbound. Condición: As New. New. Contents Foreword. Preface. 1. The foundation of marketing. 2. The changing environment for marketing. 3. Strategic marketing planning and forecasting. 4. Marketing research and Marketing Information System. 5. Understanding consumer buying behaviour. 6. The marketing mix and management process. 7. Market segmentation and market targeting. 8. Developing and managing products. 9. Physical distribution management. 10. Understanding the quality and customer service. 11. Understanding the pricing policies and strategies. 12. Retailing and wholesaling. 13. Promotional strategies and process. 14. Social responsibility consumerism and ethics. 15. Role of advertising in marketing. 16. Public relations and Sales promotion. 17. Marketing planning strategies audit and control. 18. International marketing. 19. Rural and global marketing in India. 20. Online marketing. Leading cases to modern marketing management. Glossary. Index. Modern Marketing Management plays a vital role in the current marketing environment. Marketing principles are explained in the chapter Foundations of Marketing. The book emphasises the practical aspects of the subject as well as the concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing. Sufficient number of figures and comparative tables have been provided throughout the book for a better appreciation of typical business concepts. A student of marketing should also have a proper idea of the special issues involved in international marketing. A glossary of marketing terms and subject index has been made even more student friendly with text illustrations and diagrams. The authors have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. 2007 pp.…