Idioma: Inglés
Publicado por Hulton Press, London, 1950
Librería: The Bookmonger, Nottingham, Reino Unido
Original o primera edición
EUR 11,87
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. 1st Edition. An early example of systematic marketing analysis. As the title page describes, "An analysis for advertisers of the readers.[of various newspapers and magazines]. by sex, age and social class". Large format, 34 x 46 cm, 56 pages. Ex library with labels/stamps to endpaper and title page only, otherwise very good condition in original decorated boards with ring-bound spine. Letter from publishers loosely laid in.