Feldwick (115 resultados)
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,36
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Condición: Good. Good condition ex-library book with usual library markings and stickers.
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Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de AmericaBlue Vase Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,37
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Book has little sign of wear or use.
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de AmericaGoodwill Books
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EUR 3,77
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Minimal signs of wear.
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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 4,52
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 3,03
Envío por EUR 6,57Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,03
Envío por EUR 3,06Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: HPB-Diamond, Dallas, TX, Estados Unidos de AmericaHPB-Diamond
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,03
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,93
Envío por EUR 5,87Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: HPB-Ruby, Dallas, TX, Estados Unidos de AmericaHPB-Ruby
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,66
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: BoundlessBookstore, Wallingford, Reino UnidoBoundlessBookstore
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EUR 4,53
Envío por EUR 8,19Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Little wear to boards. Content is clean with slight toning. Good DJ with little edge wear.
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Librería: Montclair Book Center, Montclair, NJ, Estados Unidos de AmericaMontclair Book Center
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Aceptable
EUR 8,13
Envío por EUR 5,25Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: USED Good. Good Jacket.
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Librería: WeBuyBooks, Rossendale, LANCS, Reino UnidoWeBuyBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,15
Envío por EUR 6,24Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,98
Envío por EUR 6,57Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: HPB-Movies, Dallas, TX, Estados Unidos de AmericaHPB-Movies
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,83
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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- Firmado
Librería: Berry Hill Book Shop, Deansboro, NY, Estados Unidos de AmericaBerry Hill Book Shop
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Muy bueno
EUR 13,55
Envío por EUR 5,26Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Near Fine. (1995), First Edition, Near Fine/Near Fine dj, large octavo, 415pp., gray boards hardcover, b&w ill's., excellent unclipped (UK 25) dj, binding tight, owner's bookplate & inked name on front endpapers o/w text unmarked, Presentation copy Signed on front endpaper to: "John and Wendy Jones, London,… March 1996, from Paul Feldwick.". Signed by Author(s).
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 16,60
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 15,39
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
hardcover. Condición: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 15,39
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: 13 disponibles
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 17,90
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 18,90
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,06
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 8 disponibles
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,30
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardback. Condición: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories… of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
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Librería: Books From California, Simi Valley, CA, Estados Unidos de AmericaBooks From California
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 18,84
Envío por EUR 4,38Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Very Good.
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 24,09
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardback. Condición: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories… of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 24,35
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwicks radical new view, all… theories of how advertising works have their uses and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common and often contradictory beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Brit Books, Milton Keynes, Reino UnidoBrit Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 5,08
Envío por EUR 18,77Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every l…iterary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 20,05
Envío por EUR 4,88Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 8 disponibles
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
JMRS: The Journal of Medieval and Renaissance Studies, Volume 21, Number 1 (Spring 1991)
Patterson, Annabel (ed.); Tetel, Marcel (ed.); Reeves, Eileen;Cheney, Patrick; Leonard, John; Baron, Hans; de Courcelles, Dominique; Nederman, Cary; Feldwick, Arlene
Editorial: Duke University Press, Durham, NC, 1991
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Librería: Cat's Cradle Books, Archdale, NC, Estados Unidos de AmericaCat's Cradle Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado
EUR 16,26
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Softcover. Sound binding. Pages clean, off-white. Wraps have light handling wear. Contents: Reeves, Daniel 5 and the Assayer: Gailieo reads the handwriting on the wall. Cheney, "The Nightingale is Sovereigne of Song": the bird as a sign of the Virgilian orphic poet in The Shepheardes Calender. Leonard, "Trembling ears": the hist…orical moment of Lycidas. Baron, The Principe and the puzzle of the date of Chapter Twenty-Six. de Courcelles, Tirant lo blanc "le meilleur roman du monde": écriture et impression d'un roman de chevalerie en Catalogne après la disparition d l'empire chrétien d'Orient. Nederman and Feldwick, To the court and back again: the origins and dating of the Entheticus de dogmate philosophorum of John of Salisbury. Index to volumes 1-20 of the Journal of Medieval and Renaissance Studies. 9.25" tall; 161 pages. Very Good in No Dust Jacket dust jacket.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 23,68
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 26,07
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. Ther…e are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. .It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
