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The Anatomy of Humbug: How to Think Differently About Advertising
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 1,42
Envío por EUR 6,42
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Fine.
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The Anatomy of Humbug: How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,95
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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The Anatomy of Humbug: How to Think Differently about Advertising
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,39
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Good condition ex-library book with usual library markings and stickers.
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The Anatomy of Humbug: How to Think Differently about Advertising
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,95
Envío por EUR 3,44
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: very_good. Minimal signs of wear.
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The Anatomy of Humbug : How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing Limited, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 5,40
Envío por EUR 5,73
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Anatomy of Humbug: How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,51
Envío por EUR 3,01
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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BMP Works 4
Idioma: Inglés
Publicado por NTC Publications Limited, 1999
ISBN 10: 1841160490 ISBN 13: 9781841160498
Librería: BoundlessBookstore, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 3,54
Envío por EUR 8,00
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has a little wear to edges. Book has clean and bright contents.
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Anatomy of Humbug: How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: Colorado's Used Book Store, Englewood, CO, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
EUR 8,87
Envío por EUR 3,87
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Like New. Estado de la sobrecubierta: As New. Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
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The Anatomy of Humbug: How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing Ltd January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: Montclair Book Center, Montclair, NJ, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 7,98
Envío por EUR 5,16
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: USED Good. Estado de la sobrecubierta: Good Jacket.
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Advertising Works: v. 6
Librería: BoundlessBookstore, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 5,32
Envío por EUR 8,00
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Little wear to boards. Content is clean with slight toning. Good DJ with little edge wear.
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The Anatomy of Humbug: How to Think Differently about Advertising
Idioma: Inglés
Publicado por Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 10,63
Envío por EUR 3,23
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Anatomy of Humbug: How to Think Differently About Advertising
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 1,91
Envío por EUR 13,61
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Anatomy of Humbug : How to Think Differently About Advertising
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 15,25
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
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The Anatomy of Humbug: How to Think Differently about Advertising
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,06
Envío por EUR 3,44
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Añadir al carritohardcover. Condición: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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The Anatomy of Humbug: How to Think Differently about Advertising
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,06
Envío por EUR 3,44
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 13 disponibles
Añadir al carritohardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Why Does The Pedlar Sing?
Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 18,00
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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What is Brand Equity, Anyway?
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 11,69
Envío por EUR 6,42
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham (Signed)
Idioma: Inglés
Publicado por NTC Publications Limited, Oxfordshire,, 1995
ISBN 10: 1899314105 ISBN 13: 9781899314102
Librería: Berry Hill Book Shop, Deansboro, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Ejemplar firmado
EUR 13,30
Envío por EUR 5,17
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Near Fine. (1995), First Edition, Near Fine/Near Fine dj, large octavo, 415pp., gray boards hardcover, b&w ill's., excellent unclipped (UK 25) dj, binding tight, owner's bookplate & inked name on front endpapers o/w text unmarked, Presentation copy Signed on front endpaper to: "John and Wendy Jones, London, March 1996, from Paul Feldwick.". Signed by Author(s).
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Anatomy of Humbug : How to Think Differently About Advertising
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 17,17
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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Why Does The Pedlar Sing?
Librería: Goodwill, Brooklyn Park, MN, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 16,06
Envío por EUR 3,44
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. Corners are bent. Stains on outside cover inside the book. Cover Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Anatomy of Humbug : How to Think Differently About Advertising
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 18,17
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 18,68
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
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BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 11,86
Envío por EUR 9,00
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Anatomy of Humbug
Idioma: Inglés
Publicado por Troubador Publishing, GB, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 21,89
Gastos de envío gratis
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 6 disponibles
Añadir al carritoHardback. Condición: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
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The Anatomy of Humbug
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 22,02
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 3 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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BMP Works: 21 Award Winning Case Histories from BMP DDB Needham
Idioma: Inglés
Publicado por World Advertising Research Cente, 1992
ISBN 10: 1870562070 ISBN 13: 9781870562072
Librería: Sell Books, Elland, YORKS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 8,26
Envío por EUR 13,92
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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BMP Works: 21 Award Winning Case Histories from BMP DDB Needham
Idioma: Inglés
Publicado por World Advertising Research Cente, 1992
ISBN 10: 1870562070 ISBN 13: 9781870562072
Librería: Sell Books, Elland, YORKS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 8,26
Envío por EUR 13,92
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Acceptable. Dustjacket missing; may have other wear and tear. Stains to cover, page edges, and/or pages inside. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 20,90
Envío por EUR 2,27
Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
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Why Does The Pedlar Sing? (Paperback)
Idioma: Inglés
Publicado por Troubador Publishing, Market Harborough, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 23,25
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. .It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Why Does The Pedlar Sing?
Idioma: Inglés
Publicado por Troubador Publishing Ltd, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 23,32
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 3 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
