Idioma: Inglés
Publicado por Kogan Page Ltd, London, 2025
ISBN 10: 1398618993 ISBN 13: 9781398618992
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 39,34
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from marketing to commerce, innovation and creativity, political sensitivity and technology transformations all the way to diversity and inclusion, environmental consciousness and how to credibly leverage the influence of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like adidas Originals, Guinness and YouTube, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable. Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 36,99
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Original o primera edición
EUR 40,69
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. 1st. How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 38,94
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 37,59
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 43,20
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback or Softback. Condición: New. Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance. Book.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 44,70
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 38,29
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: new.
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Original o primera edición
EUR 49,43
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. 1st. How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness.
EUR 50,89
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Añadir al carritoCondición: NEW.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 41,21
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 320 pages. 9.22x6.15x9.21 inches. In Stock.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 46,56
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 37,09
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 42,92
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Añadir al carritoCondición: New. 2025. 1st Edition. paperback. . . . . .
Librería: Chiron Media, Wallingford, Reino Unido
EUR 39,38
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Añadir al carritoPaperback. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 40,31
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 44,68
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Añadir al carritoCondición: New. In.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 41,70
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 53,45
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Añadir al carritoCondición: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 59,87
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. 1st edition NO-PA16APR2015-KAP.
EUR 59,87
Cantidad disponible: 15 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 64,56
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 65,31
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Añadir al carritoCondición: New.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 60,31
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Añadir al carritoCondición: new.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 57,19
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 57,52
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 320 pages. 9.22x6.15x9.21 inches. In Stock.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 59,86
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Kogan Page Ltd, London, 2025
ISBN 10: 1398618993 ISBN 13: 9781398618992
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 47,28
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from marketing to commerce, innovation and creativity, political sensitivity and technology transformations all the way to diversity and inclusion, environmental consciousness and how to credibly leverage the influence of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like adidas Originals, Guinness and YouTube, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable. Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 65,20
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 69,42
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2025. 1st Edition. hardcover. . . . . .