Farming weyerhaeuser (1 resultados)

Oblong folio [18 x 12 x 2.75 in.]. [Approx. 550 pp (sections, blueprints, technical sections all separately paginated, or unpaginated).] With 1000's of illustrations of designs for barns, sheds, coops, machinery buildings, and more, w/ sample blueprints throughout, thumb tabs at fore-edges. Original dark green pebbled cloth post-binder, locking lever posts, gilt lettering stamped on front cover, special binder designed by the Heinn Co. for Weyerhaeuser (light occasional toning, light toning to endpapers), NF copy. First edition, thus, of this exceedingly scarce salesman's counter display for Weyerhaeuser sales representatives at the height of the postwar suburban building boom. The Weyerhaeuser 4-Square Building Service was based on the 4-Square Lumber program initiated by F.K. Weyerhaeuser in 1928 which significantly improved the appearance and quality of lumber products in America. For the first time, lumber was grade marked, precisely squared, cut to exact lengths and wrapped. This offered the company sales force an ideal way in which to push their 4-Square House Plans program to all subscribing lumber yards who were then able to receive from the company the large 4-Square Building Service counter display catalogues, including this Farm Building Service. These allowed Weyerhaeuser lumber companies to sell an integrated program which included house plans, multiple Weyerhaeuser wood products for building, fencing, interior architecture, and all of the necessary expertise needed to complete the projects. This catalogue focuses on encouraging building methods and designs to significantly update and upgrade American Farms following World War II. Of course these methods depended on the uniformly sized Weyerhaeuser lumber, thereby significantly cutting building costs, and design expenses, and encouraged Ranch Style, and Mid-Century Modern homes which ranged from 700 to 1500 square feet, including 1 and 2 story. Of special interest is the extensive section on Mid-Century barns which are experiencing a renewed interest in the 21st century as many have been converted into rustic open floor plan residences. Due to ongoing price controls, the tremendous need for exports to fuel the Marshall Plan and other countries rebuilding following World War II, and later the demands of the Korean War, farmers experienced an expansive post-War boom which meant rural life styles finally approached those of suburban America, and Weyerhaueser responded. 1 copy located (National Library of Agriculture; several other smaller catalogues, installments and brochures are listed with similar titles, but not this large counter display catalogue); See: Weyerhaeuser Company History (2014); Twining, George S. Long, Timber Statesman (1994), [Chapter for] Longview, Klamath Falls, and 4-Square, pp. 354-60.…