Fahima siddiqua (5 resultados)

Taschenbuch. Condición: Neu. Brand Extensions of Fast Moving Consumer Goods | Consumers' Attitudes in Cross-cultural Environment | Fahima Siddiqua (u. a.) | Taschenbuch | 120 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783847312895 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand extension has been reported to be both positive and negatively influenced by the parent brand factors e.g., perceived quality, reputation etc. The causes of such influences are not well understood. In multinational countries such influences are complex to understand due mainly to the differences in consumers cultures affecting their attitudes towards the evaluations of brand extension. This research was carried out in the Republic of Ireland to investigate whether the consumers cultures influence their evaluations to the extension of Fast Moving Consumer Goods (FMCGs). A mixed methodology was employed to understand consumers attitudes towards the evaluations of brand extensions. As a qualitative research, focus group participants were selected from two cultural groups: Western and Eastern, to know their perceptions about what they think of parent brand (Coca-Cola) and possible brand extensions (Coca-Cola juice, biscuit and ice-cream). Further, as a quantitative research, consumer pilot survey was carried out using personal administered questionnaire and postal interview method to collect data from 120 respondents of two cultural groups. 120 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Siddiqua FahimaMrs. Fahima Siddiqua was born at Feni in Bangladesh in 1979. She has completed her graduation in Agricultural Economics and Masters in Agril. Marketing at Bangladesh Agricultural University. Mrs. Siddiqua has recently .…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand extension has been reported to be both positive and negatively influenced by the parent brand factors e.g., perceived quality, reputation etc. The causes of such influences are not well understood. In multinational countries such influences are complex to understand due mainly to the differences in consumers¿ cultures affecting their attitudes towards the evaluations of brand extension. This research was carried out in the Republic of Ireland to investigate whether the consumers¿ cultures influence their evaluations to the extension of Fast Moving Consumer Goods (FMCGs). A mixed methodology was employed to understand consumers¿ attitudes towards the evaluations of brand extensions. As a qualitative research, focus group participants were selected from two cultural groups: Western and Eastern, to know their perceptions about what they think of parent brand (Coca-Cola) and possible brand extensions (Coca-Cola juice, biscuit and ice-cream). Further, as a quantitative research, consumer pilot survey was carried out using personal administered questionnaire and postal interview method to collect data from 120 respondents of two cultural groups.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch.…