Eric dezenhall josh culling (1 resultados)
- Tapa dura
Librería: Book Express (NZ), Shannon, Nueva ZelandaBook Express (NZ)
Contactar con el vendedorVendedor de 3 estrellasCondición: Usado - Bueno
EUR 5,25
Envío por EUR 26,68Se envía de Nueva Zelanda a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. 288 pages. In an age when scandal can destroy a company's brand or anyone's reputation i n an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to h ave a glass jaw, and so it is these days with targets…of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consi der this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion . In the current digital age, the fundamental nature of controversy is viral, re ndering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger spin ind ustry, offering lessons, corrective measures, and counterintuitive insights, suc h as: How there really is no getting ahead of a bad story (and other cliches f rom the media) The perils of navigating the Fiasco Vortex The art (and transac tion) of the public apology Why a crisis is not an opportunity The Nixon Fallacy : if only he had just said I screwed up, the whole thing would have gone away (not a chance) How you are the enemy: the self-sabotage of selfies, tweets, emai ling before thinking, technology creep, the privacy vacuum, and the industrializ ation of leaking. From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offe.
