eeva katri (58 resultados)

Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.

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Taschenbuch. Condición: Neu. Erfahrungen bei Begegnungen auf dem Marktplatz sammeln | Eine Studie zu Konsumerfahrungen in Kunstausstellungen und Messen | Eeva-Katri Ahola | Taschenbuch | Deutsch | Verlag Unser Wissen | EAN 9786203371963 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings. 200 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahola Eeva-KatriDr. Eeva-Katri Ahola works as the head of the Open University at the Aalto University School of Economics and as a Research Fellow at the Department of Marketing and Management at the Aalto School of Economics, Fin.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -La naturaleza de la experiencia ha despertado un creciente interés en el campo del marketing y la investigación sobre el consumo. Sin embargo, parece que todavía falta una comprensión teóricamente sofisticada y empíricamente bien fundamentada de lo que constituye una experiencia de consumo en el contexto de los servicios culturales. En los capítulos y secciones de este libro se desarrolla un marco teórico para analizar las experiencias de consumo en el contexto de los servicios culturales. Además, el estudio investiga empíricamente cómo los consumidores dan significado a las experiencias de consumo en las exposiciones y ferias de arte. A partir de los datos, se identifican cuatro temas culturales a través de los cuales los consumidores dan sentido a la experiencia de consumo de los servicios culturales. Estos temas son la sensibilidad, el progreso, la corporalidad y el compañerismo. Cada tema consta de varios subtemas que se analizan en detalle. El estudio sugiere que los consumidores participan en la lucha por el significado de la experiencia en los encuentros de mercado como agentes estéticos. El libro debería ser de interés para los profesionales del marketing que se plantean el desarrollo de la oferta de servicios. 216 pp. Spanisch.

Taschenbuch. Condición: Neu. Producing experience in marketplace encounters | A Study of consumption experiences in art exhibitions and trade fairs | Eeva-Katri Ahola | Taschenbuch | 200 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838346755 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 200 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.

Hardcover. Condición: new. Hardcover. Looking at higher education policy actors connecting the Finnish and the European Union (EU) contexts, this volume explores the power and influence of networks on decision-making and the utilisation of knowledge within higher education policy. It is unique in providing a new understanding of how European higher education policies are shaped and implemented in day-to-day policymaking.Building on existing literature and robust empirical work to focus on EUFinland knowledge networks, the book develops a novel methodological approach that combines social network analysis, network ethnography, interviews, and observation data to capture how networks can significantly affect the way higher education is governed. Understanding how policy is shaped through knowledge networks is crucial as the EU faces political challenges to its cohesion from internal and external pressures through authoritarian and populist ideologies. This book represents a critical starting point for considering how to theorise, understand, and question the interdependence of knowledge and policy.The topical book will be of interest to scholars, researchers, and postgraduate students involved with education policy and politics, higher education studies, and international and comparative education more broadly. Looking at higher education policy actors connecting the Finnish and EU contexts, this volume explores at the power and influence of networks on decision-making and the utilising of knowledge within higher education policy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condición: new. Hardcover. Looking at higher education policy actors connecting the Finnish and the European Union (EU) contexts, this volume explores the power and influence of networks on decision-making and the utilisation of knowledge within higher education policy. It is unique in providing a new understanding of how European higher education policies are shaped and implemented in day-to-day policymaking.Building on existing literature and robust empirical work to focus on EUFinland knowledge networks, the book develops a novel methodological approach that combines social network analysis, network ethnography, interviews, and observation data to capture how networks can significantly affect the way higher education is governed. Understanding how policy is shaped through knowledge networks is crucial as the EU faces political challenges to its cohesion from internal and external pressures through authoritarian and populist ideologies. This book represents a critical starting point for considering how to theorise, understand, and question the interdependence of knowledge and policy.The topical book will be of interest to scholars, researchers, and postgraduate students involved with education policy and politics, higher education studies, and international and comparative education more broadly. Looking at higher education policy actors connecting the Finnish and EU contexts, this volume explores at the power and influence of networks on decision-making and the utilising of knowledge within higher education policy. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Katri Eeva (DPhil) is a Postdoctoral Research Fellow, Faculty of Education and Culture, Tampere University, Finland.Jaakko Kauko (PhD) is Professor of Education Policy, Faculty of Education and Culture, Tampere University, Finland.