Eeva katri (58 resultados)

Taschenbuch. Condición: Neu. Producing experience in marketplace encounters | A Study of consumption experiences in art exhibitions and trade fairs | Eeva-Katri Ahola | Taschenbuch | 200 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838346755 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. …

Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.…

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Taschenbuch. Condición: Neu. Produire de l'expérience dans les rencontres de marché | Une étude sur les expériences de consommation dans les expositions d'art et les foires commerciales | Eeva-Katri Ahola | Taschenbuch | Französisch | 2021 | Editions Notre Savoir | EAN 9786203371987 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

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Taschenbuch. Condición: Neu. Ervaring opdoen in ontmoetingen op de markt | Een studie naar consumptie-ervaringen op kunsttentoonstellingen en beurzen | Eeva-Katri Ahola | Taschenbuch | Niederländisch | 2021 | Uitgeverij Onze Kennis | EAN 9786203371994 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

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Taschenbuch. Condición: Neu. Produrre esperienza negli incontri sul mercato | Uno studio delle esperienze di consumo nelle mostre d'arte e nelle fiere | Eeva-Katri Ahola | Taschenbuch | Italienisch | 2021 | Edizioni Sapienza | EAN 9786203372014 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Produzir experiência em encontros de mercado | Um estudo de experiências de consumo em exposições de arte e feiras comerciais | Eeva-Katri Ahola | Taschenbuch | Portugiesisch | 2021 | Edições Nosso Conhecimento | EAN 9786203372021 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Zdobywanie do¿wiadczenia w spotkaniach na rynku | Badanie do¿wiadcze¿ konsumpcyjnych na wystawach i targach sztuki | Eeva-Katri Ahola | Taschenbuch | Polnisch | 2021 | Wydawnictwo Nasza Wiedza | EAN 9786203372007 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Erfahrungen bei Begegnungen auf dem Marktplatz sammeln | Eine Studie zu Konsumerfahrungen in Kunstausstellungen und Messen | Eeva-Katri Ahola | Taschenbuch | Deutsch | Verlag Unser Wissen | EAN 9786203371963 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings. 200 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahola Eeva-KatriDr. Eeva-Katri Ahola works as the head of the Open University at the Aalto University School of Economics and as a Research Fellow at the Department of Marketing and Management at the Aalto School of Economics, Fin.…